I love this brush. It's well made and very affordable. I don't like it so much for foundation. But it applies and blends cream blush like a dream.

I love Sam, I think she's fantastic, but once again, I'm disappointed with another of her brushes.

I brought this brush after so many amazing reviews. I used it with my Lancôme teint idole foundation, and this brush literally drank my foundation. I had to use about 4 pumps to do my face, when I normally do 1/1 and a half (with my sigma F80 brush) When I applied the brush to my face, it was so scratchy! I washed it, and now it's fine, which really surprised me, because so many reviews said it was so soft (I'm sure I had a bad one)

It washes beautifully like all the other real technique brushes, which is a massive bonus. I haven't experienced the hair falling out at all, like a few people have said, but if i do I'll do an edit.

The brush had a very slick professional design. I really like the light weight design + the brush is very dense. I'm disappointed because I can't use this with my liquid foundation as Lancôme isn't cheap and it's clear that I'm using more with this brush, but I think it will make a really good brush for applying powder to the face including contouring/highlighting and blush. My liquid foundation will be staying well clear of this thirty brush

I won't repurchase because I think this will last me for many years but at the same time, for people whom only applies light makeup, this is not necessary. Having said that this is a good brush brand and any beginners should buy these brushes unless they can straight away afford hakuhodo brushes.

Dries fast after cleaning. Oh so soft to the skin.

Sheds a little when spot cleaned with MUFE cleanser. Could be that the cleanser is just too strong.

Use it for liquid foundation but should not be too heavy handed. Done right, airbrushed look. Too heavy handed and the foundation just gets rubbed off on the brush itself. I think this brush removes the liquid foundation more than spreading it.

Don't really think it is that good for liqiud foundation.

I use it to knock excess powder off my face.

This is a fantastic brush for buffing in foundation. I use colorstay whipped foundation and the finish I get is flawless. There is no streaking or caking, just beautiful airbrushed effect. The brush is the perfect size and picks up, then deposits the product exactly as it should. I have many high end brushes, but this is my HG foundation brush.

Pretty good and cheap brush, very very easy to clean which is such a bonus! Foundation can get a bit streaky at first with this brush, but when you work some more with it it's usually fine. I also like it for concealer on big areas

Amazing brush -- what a different it makes in how my foundation looks. I'm so glad I stumbled upon this at Ulta....not much more to say that has not already been said. THIS BRUSH ROCKS!!!

I've had this brush for two days and I have fallen in absolute love with it! After two Sigma F80 brushes falling apart on me, I can definitely say this brush is SOOOOO much better! This brush is so so so so soft! It's so much fun using it to apply my liquid foundation and concealer and it gives the BEST finish! I seriously felt like my skin looked flawless! I noticed with my Sigma brush that it soaked up a lot of product but this brush doesn't! I felt like I had a lot more coverage with this brush while I could still notice redness using the Sigma one. Even though I have only used this for two days, I can definitely say this is my HG foundation brush! I SERIOUSLY recommend this! It's cheap too! I will repurchase if I have to, but I hope this will last a long time! <3

Everything everyone else has said that's positive. First brush for foundation I have enjoyed using. I prefer this brush to a dampened sponge. Never thought that would happen. Planning on purchasint the blush and the powder brushes also.

I love this brush for applying liquid foundation. I have several other foundation brushes ( Bobbi Brown, Smash Box & Stila) but this is the one that I reach for everyday. Gives a great finish, easy to clean, easily available in the UK and only £10. Love it.

I love using this brush every single day for my foundation. I use it with Revlon Colorstay Whipped Creme foundation. I dip the brush staight into the pot, taking the tiniest amount, stippling it onto my cheeks then swirling outwards. At first the brush seemed a bit small but that's actually an advantage. The size and shape allow you to get into tricky areas like edge of your nose near your eyes, and to blend the edges of your undereye concealer with your foundation. There's no makeup on my hands, and the best airbrushed finish on my face. This brush is lovely and soft, and doesn't shed. I like that the colour stands out from the rest of my brushes, and the handle is a good size to hold for a face brush. I really can't fault this one. Makes my morning routine quicker and easier, can't ask for more than that.