You need to give this a good shake before use. The foam comes out quickly and it seems like a lot but it's enough to cover your face. I was a little shocked when I first used it as it looked a little too dark, but it went on lighter thankfully.
I found it provided light to medium coverage, applied smoothly and felt nice. It made my face look fresh and soft. Unfortunately after about 2 - 3 hours it was almost gone, made by skin oilier and settled into my larger pores (a common problem for me). It also shows up some of the dry areas around my nose. It was better than the Loreal Lumi Magique (N3 Pure Linen) I tried recently, but not by much.
My advice would be not to use this if you haven't exfoliated or if your skin is oily. I would say this is a foundation for people with good complexions and no skin problems.
Edit 14th Jan 13: I applied a primer (Natio Ageless Illuminating Primer) first and the staying power of the foundation is much better. Looks good for longer, but still not quite what I want or need.
The colour I used was 150 Classic Ivory, the second lightest in their range, which was perfect. For reference I'm MAC nc20 - 25, Clarins Skin Illusion 108 Sand, and Clinique Superbalanced Makeup 03 Ivory.
I absolutely this product to where I from time to time will reach for Dream Nude that FIT Me. Will definitley repurchase in the nearby future. I actually use my e.l.f. foundation brush to blend this foundation in then my MAC 191. It gives both a natural and light-weight finish. I really don't wear makeup everyday due to catching the school bus by 6:44 am in the morning (I'm in high school), and plus it takes me only 30 minutes to get ready in the morning (i'm low-maintenance).
Sorry to say, my expectations for this were not met. Over the summer I saw several ads proclaiming the greatness of "mousse" or "foam" foundation. Wanting something with light/medium coverage (I'm in high school, and i don't want, or have time for, anything too heavy) I totally bought into the idea. I was originally going to get the Revlon version of this, but i found this first. Sadly the first thing I noticed was that you have to shake it, a lot. I mean you have to actually take at least a minute to shake up the canister (you can hear the little metal ball rattling around in there like its spray paint) otherwise it comes out as a whitish-orangy mess. But anyway, at first I really liked the light feeling of this on my face, it felt like i wasn't wearing anything. Nice coverage too. But after a few weeks of wearing it every other day or so, my skin got extremely dry, which was abnormal for my oily T zone and normal-everywhere-else combination skin. I got dry patches here and there, which were flakey and peeling especially when i tried to cover them up. Nice concept on Maybelline's part, but definitely not buying this again.
Another fail from Maybelline in my opinion. I don't know which I am disappointed with more..this product, or the "BB" cream. One of the main things I dislike about this product is just the general appearance of it on the skin. For me it makes me look like I have a dull complexion. I can't even really explain what this product feels like. It is very watery. There is no oil control with this, even with a setting powder. I also don't think the materials that are put into making the bottle in which it is dispensed from are healthy for you or your skin. Bottom line..I wouldn't recommend, or repurchase this product.
Love Maybelline, hated this products.
The reason I wasn't overly fond of this product is for the fact that first off, it has the most uncontrolled pump I've ever used. Way too much comes out every single time. Another thing is as soon as applied it turned my skin BRIGHT orange. It also lacked a lot on the lasting ability and the coverage just wasn't there.
Interesting thing is when you touch the foam it becomes the consistency of water, which while it does make sense it's also a very messy application and the amount you put on your hand dries up almost instantly, making it hard to work with and apply. Wasn't too fond of how hard it was to blend, either.
The color selection is pretty nice and I have not experienced any oxidation.However the texture is watery and the finish is streaky and patchy.The dispenser seems okay at a glance but it gives a lot. That could be an advantage to some people I guess. The formulation is not bad but it is nothing special .They have uvb protection and a tiny bit of uva protection but I am not sure if it is enough. It also has 'alcohol denat' an irritant that causes free radical damage on the skin. If there was less or the formulation was better I would not mind as much but still. I do not find this suitable for dry skin.
If you still want to try this try mixing it with a lotion For me it was easier to blend that way but you should not have to.
I do not recommend this.
I really liked this product. I was using the L'oreal BB cream, and decided I wanted to make a switch. I was going to try the Dream Mousse, but when I saw that the Air Foam was the same price AND it was bigger, I had to buy it. At first I thought it was the weirdest thing in the world, but it had a very even coverage, and though light, it made my skin look dewy and perfect. I got many compliments on it, and I think this is going to become my permanent foundation. I wear the shade Nude.
People give this product a bad rating because it doesn't provide "coverage". This is not what this product is for. If you have relatively good skin and just want to put on make-up for the hell of it but don't want to look made up this is the product for you.
It gives a good clean and natural finish and blends wonderfully. It is not heavy. I use Cocoa 370.
Maybelline and Revlon came out with these mousse/foam foundations, likely in attempt to dupe Elizabeth Arden's Flawless Finish Mousse which has been on the market for years. I used Arden's and I've also used my HG Diorskin Airflash aerosol as well as some airbrush compressor systems. I'm therefore kind of a junkie/expert on non-conventional foundations.
The theory behind foam foundation is a smart idea but not quite the best. Aerosol foundations are known for giving a flawless finish due to an even distribution that hits the skin, which no regular liquid foundation can mimick. Foam/mousse foundations are perhaps the next best thing, albeit still way subpar to aerosol/airbrush foundation. The bubbleyness popping on the skin and settling is what would set this apart from any normal liquid foundation. Plain old AIR would be incorporated as a tool for applying this, as you want the bubbles to fizzle down and distribute on the skin in attempt to achieve that airbrushed finish. You still have to buff it in though, which is why it's not quite comparable to real airbrush foundation.
In comparison to Elizabeth Arden's mousse, Maybelline's is clearly lower in quality. Maybelline's definitely comes out as more of a mousse and Arden's is more of a foam. Arden's seems to be "bubblier" and more carbonated (perhaps those are sulfates?). These bubbles help to achieve a more even finish. Maybelline's fizzes down to a soppy sheer liquidy finish. Very uneven. I feel like it defeats the purpose of being a foam. The coverage is very sheer, buildable to medium at most.
Oil control is very poor (2 hours before I became a grease slick, with finishing powder), and the immediate finish was shiny (you say dewy, I say shiney...tomayto, tomawto). This definitely settled into my pores and separated. Because it is so dewy, it does not cooperate well with powder, becoming a caked up mess.
The idea from Maybelline was clever, but still no cigar. As others have said, this is mostly gimmick. You're better of using a regular liquid foundation. Perhaps the only person I would see benefitting from this is someone with drier skin who simply needs sheer coverage and wants something to apply fast with their fingers. It would be a little less messy than a normal liquid foundation. But not for me.
BTW, I have to mention that any foundation that comes in a pressurized can like these is likely to have severe ingredients that irritate sensitive skin. Even though everyone breaks out differently, I can tell you that compressed cans often contain ingredients like alcohol, propane, butane, etc. It's just like aerosol hairspray.