Maybelline Fit Me Foundation (renamed to Fit Me! Dewy + Smooth)


1729 reviews

48% would repurchase

Package Quality: 3.2

Price: $$

Package Quality: 3.2

Price: $$


(Active Ingredient : Octinoxate 7%), Water, Cyclopentasiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, PEG-10 Dimethicone, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium EDTA, Acrylates Copolymer, Propylparaben, Fragrance, Tocopherol, Ascorbyl Palmitate, Aluminium Hydroxide, PEG-9, Ethylparaben, Dipropylene Glycol, Isobutylparaben, Butylparaben, Alpha-Isomethyl Ionone /- (CI 77891/ Titanium Dioxide, CI 77491/CI 77492/CI 77499/Iron Oxides)
This foundation has been renamed from Fit Me to Fit Me Dewy and Smooth

From Maybelline website March 11, 2015:

Fit Me® foundation has a new look for its same great hydrating formula!
Hydrates, smoothes skin texture and matches natural tone for a luminous, seamless finish.
For Normal to Dry Skin. SPF 18*
*Excluding shades 330 and 360

on 3/9/2015 3:45:00 PM

Age: 18 & Under

Skin: Sensitive, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Green

I'm in love with this foundation! The only thing that scares me off is the fact that the ingredients can't be found anywhere. Putting that aside, I haven't had breakouts from this foundation, the finish is a beautiful dewy one and makes my skin look really healthy, another downer is the fact that I can't seem to find the very lightest shade, I have 115 but apparently there's one even lighter. In combination with the Fitme! concealer my base looks really nice. And though I have oily skin, with a good primer and setting powder, this one lasts all day.

Age: 30-35

Skin: Dry, Fair-Medium, Cool

Hair: Brunette, Straight, Medium

Eyes: Grey

This version of FitMe is now called Dewy+Smooth, to differentiate it from the new Matte+Poreless option. I really like this foundation! It's got a very natural, skin-like finish and with my dry skin, lasting power is not an issue. I also don't mind the packaging. Bottles without pumps may be unhygienic, but I personally only apply with clean hands and I'm the only one using it, so it's a rather non-issue for me. I find the coverage to be medium, possibly buildable to medium-full. I am NW20 in MAC and the shade 120 Classic Ivory is a wonderful match, which is always a treat because I hate mixing.

The only thing I don't like is the octinoxate SPF. First of all, chemical sunscreens should be applied to bare skin, so they can absorb properly. If you wear moisturizer, primer, serums, sunscreens under foundations, as many people do, it makes it impossible to apply this to bare skin. Second, many people are sensitive to chemical sunscreen and the amount of foundation typically used does NOT give the appropriate amount of SPF anyway, so why include it? The Matte+Poreless option doesn't contain sunscreen. Third, I don't enjoy the smell of this version and I suspect it's due to the sunscreen, because Matte+Poreless doesn't have a scent.

I think this might qualify as my longest review ever, but I also have to mention it. I love FitMe powder. I've been using it longer than I've used the foundation, but the shade numbers DO NOT correspond as they should. 120 powder is so pale! I use the powder in 230 and it's a much better match for my skin. Just a heads up for those of you who might want to use the powder (which is a wonderful setting powder in its own right and doesn't have to be used with any other products in the line).

3 out of 3 people found this review helpful.

on 3/8/2015 12:40:00 PM

Age: 25-29

Skin: Combination, Medium Brown, Warm

Hair: Black, Curly, Fine

Eyes: Brown

I started using Maybelline Fit Me! Foundation because I no longer want to continue using L'Oreal True Match after I found out that the company used to test on animals. They say they no longer do, but I don't trust them, and the True Match also has sparkles in the foundation-which are unnecessary. I don't want to look like a disco ball.

I purchased the Fit Me! Foundation in the color 330, Toffee. I selected the Dewy+Smooth formula for dry skin (has the purple arrows on it) because my skin is indeed dry. After I wash my face, it always feels tight, and I have dry, flaky patches on my cheeks and especially on my forehead and around/in my eyebrows. About the only place I ever get moisture on my skin is on my nose and right on my upper lip, and that can be taken care of with a tiny bit of powder.

I'm terrible at selecting the proper color foundation for my skin, but I think I got it right on the first try with the Fit Me. The color is just a tiny bit darker (with more yellow) than the W7 Caramel Beige True Match that I previously used, and I think it matches a little bit better too.

I wore this foundation for about seven hours, and it seemed to hold up well. It didn't slide right off of my face like some other reviewers have said, and it looked very natural for the time I wore it. As it is a liquid, I applied it with a beauty blender and smoothed it out. I'm guessing this is a light-medium coverage foundation because it spreads so smoothly and goes on quite faint.

Like L'Oreal, it comes in a glass bottle with no pump. Very unhygenic. I do know that Maybelline's Queen line (the one made exclusively for women of color) has pumps on their liquid foundations, so why shouldn't this one? It would make getting the right amount of foundation out that much easier.

Either way, I like the Fit Me so far, and will use it until bright light proves me a fool.

on 3/6/2015 5:29:00 PM

Age: 25-29

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Green

I have dry skin. Thought is would help. Makes me look so greasy it's gross. And accentuates all of my dry patches. Not a fan

on 3/3/2015 10:18:00 AM

Age: 19-24

Skin: Normal, Fair, Neutral

Hair: Brunette, Wavy, Fine

Eyes: Blue

The only negative thing I can say about this product is that it doesn't have a pump so applying may be a little messy. I love foundations with pumps because they're extremely easy to manage.

My favorite part about this product is that it looks very natural.
I have a fair skin, so I usually have to buy the lightest shade of any foundation I want to try. The thing is that even if I buy the lightest shade (regardless if it's C, W or N), most of them still look too dark for me and my face looks darker than my neck and I to apply foundation and powder on my neck because clothes can easily get dirty. This series has a very natural tone pallet, so I don't face the color difference anymore.

Overall, I really like this foundation. I have a nice skin with no acne or color problems, but I always have problems with foundations because my skin is a combination. I have gone through dozens of different foundations: creams, liquids, for dry skin, for oily skin, for combination, the more expensive and the drug store ones. All kinds. So far this has been the only foundation that actually lasts me throughout the day and looks very natural. Usually at the end of the day, all of the foundations either faded away, looked dry or even worse - cake-y.
I bought this foundation along with the powder (same tone) and I have nothing to complain about.

on 3/1/2015 1:31:00 PM

Age: 19-24

Skin: Dry, Fair-Medium, Warm

Hair: Brown, Straight, Medium

Eyes: Brown

There are sooo many bad reviews, wow! Well this is not another one to add to all the bad reviews. I really enjoy this foundation I use it when I travel to Cuba as I do not want to bring my as expensive foundations in case they get broken/stolen/lost. I have this in shade 220 and it is very yellow. I do need to use a more red toned bronzer so my face isn't as yellow. However it doesn't look unnatural, just a personal preference.

It's a very natural looking foundation on the skin and gives a more natural glow to the skin. I believe they recently reformulated this, so I cannot speak for the new formulation. Also there is a new matte and pore-less version, which would probably be a lot better for those with combo/oily skin. This foundation is best for normal to dry skin. However it does need to be set with a powder. I did not like the powder version of this (the shade 230 would match me at my lightest so more like the foundation shade 120.)

As I previously mentioned, this comes with me to Cuba, and manages to last through the humid weather, however I believe this is more of a 4hour wear foundation, it isn't the longest lasting. It doesn't fade or anything,but you do get a bit shiny. However the reason I bought this foundation was for the evenings for a couple hours,and it does that job great. I never planned on using this for all day wear.

The reason I took off a lippy was for the lack of all day wear and that there is no pump. I don't like having to pour it onto my hand and possibly waste a lot of product.

Age: 30-35

Skin: Normal, Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Blue

I had to try this and i wanted to like it, i have Even mixed it with este laudeer doubel wear foundation for more covrage and lasting power. But this foubdstion does not work for me. It wears of fast and make me so shiny. I love a lot of drugstore foudations but this is NOT one of them

on 2/27/2015 7:26:00 AM

Age: 19-24

Skin: Oily, Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

Most perfect color for my NC35 neutral tone skin! (It runs a little yellow but definitely way less yellow than Benefit's Hello Flawless Oxygen Wow Foundation) I have to say it gives an amazing dewy finish, but because my skin is oily, this isn't a lasting foundation on me. I give it 4-5 hours wear. By the end of the day it does oxidize slightly.

on 2/26/2015 11:22:00 PM

Age: 30-35

Skin: Sensitive, Fair-Medium, Not Sure

Hair: Brown, Straight, Fine

Eyes: Brown

This is my new go to foundation. It is the only full coverage foundation that I have tried that look's as natural as a bbcream but hides my deep flaws. I am 31 and since my skin has changed over the last few years it has been really hard for me to find the right foundation for my skin. You do need to start out with a fresh clean face or you will break out 'just like all makeup', I recommend just using an alpha hydroxy cream rather then a face lotion under it as it is a nice moist foundation. It is also a buildable foundation so if you really need a little extra it's easy to do. I personally use it with a little highlighter instead of concealer under my eye's and a cream blush on the apples of my cheeks and it looks natural and blends great. It does not look good with sunscreen under it, it does not blend quite right so I wouldnt recomend using it on a day your going into the full sun. I decided to review this online because I was surprised it didn't have a 5 star from everyone so it really might have a lot to do with someones skin type and what they are applying it over.

6 out of 6 people found this review helpful.

Age: 19-24

Skin: Sensitive, Olive, Warm

Hair: Black, Straight, Fine

Eyes: Brown

made me break out like crazy and it was shiny after an hr

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Maybelline FIT ME Foundation & Concealer in 355 [Product Review] by DaintyBrownGirl

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