I bought this because I loved the Sexy Curves mascara from Rimmel and lets be honest the hot pink packaging sucked me in!


Overall I do kind of love it. It really provides length but most all all great volume for my sparse lashes. It doesn't clump or flake and it isn't too too heavy so I feel like it holds a curl well.


My only con is the formula is very wet compared to my HG mascara CG Lash Blast so it can get a little spidery if your not careful with it. continued >>

This product may have replaced L'Oreal's Voluminous as my HG mascara. The formula is thick and luxurious, does not clump, and is relatively smudgeproof. The brush is perfect as far as application goes. Not only that, the brush also feels feels beautifully soft and comfortable during application.. I am 52, and this is probably the best mascara I've ever used. This formula separates my sparse lashes and makes them look very thick, long, and feathery. What more could I ask for?

Maybe this is a love it or leave it sort of mascara. I've only had it a few days and will update my review if my appreciation for it changes, but I like it. It's not perfection, but it's better than a lot of other mascara's I've tried.

Pros:
Volumizes
Black 001 is a good depth of black
No flaking or smudging (very good for me since that' my main complaint with most mascaras)
Dries quick

Cons:
Can be a bit clumpy if you aren't careful


I got this since the brush picture made it look really similar to the Full and Soft Brush and they do seem similar to me, but the formulas are definitely different for the 2. The Rimmel is thicker and it should be since its a volumizing mascara. Now I should mention that what I look for in a mascara may be different from you. My lashes are blonde and sparse so I'm pretty happy with any mascara that's dark and makes it look like I have lashes(which is most) so long as its not too clumpy and doesn't flake and that's what defines a good mascara for me. This had a little clumping, but nothing a brush through didn't take care of and it doesn't flake and that's awesome too. I don't know if I will re-purchase since it still couldn't beat Lash Blast, but I'll defintiely finish the tube.

This is my new HG mascara after having used the same kind (maybelline volum express) since high school-so that's saying a lot. This goes on nicely, volumizes and thickens. I've gotten multiple compliments and consequently have had three people go and buy it after asking how my lashes look so good! I wouldn't say this is a natural looking mascara, especially if you use a curler with it, but I prefer the dramatic look that comes with this.
The main con is, yes, it dries out quite quickly. For me this is probably a good thing since I don't replace my mascara nearly enough as is recommended.
EDIT: I realized this dries out wayy too quickly for me to buy again.

Horrible. Just horrible.

I bought this and I really wanted to love it, but the product was really watery, clumped, came off easily, added no length and left me with about four eyelashes. And then a week or two later I went to try it again to see if it had thickened, but it was drying out!

This mascara works so great on me. It curls, it lengthens, and gives me the greatest volume. I love the big wand that comes with it. It's pretty much you either love it or hate it. The thing that fascinates me with this formula is it doesn't flake, fade, or run the rest of the day. If I were to check back 8 hours from now, my lashes would look the same, no joke.

I don't write many reviews on mascara since they are kindof like perfume (YMMV). BUT, I really like this product. Let me start by saying I have short silky lashed that take FOREVER to build lenght and volume. I bought this on a whim (did not read MUA reviews) since it's fairly cheap.

I was pleasantly surprised. Medium brush size and the product stay on my lashes. It does not give me the fake look I would love to achieve but you can see my lashes. No flaking and at day's end I still have mascara on my silky lashes. continued >>

I was pleasantly suckered at the Walgreens counter into buying this mascara with a buy one get one 50% off and I was pleasantly surprised! I love big fat thick lashes and this mascara did not let me down. No flakes either at the end of the day. Washed off easily with my facial cleanser. It even gives my beloved Loreal Voluminous mascara a run for the money. Will buy again.

Pros-NONE

CONS- Watery
lashes stick and clump together
smears and flakes
doesnt wear for long
brush is junk

I like this mascara quite a bit, I'm a little surprised at all the bad reviews.
First off, I liked that it was a 'drier' formula, because I seem to be very messy with my mascara and wet, gooey formulas get all over the place.
I got the regular version, and it was really easy to remove, almost tube-mascara like! The curl holding properties weren't that great, but I wasn't really expecting that with the none waterproof formula. My lashes were a little stuff, but very voluminous and had decent length. Overall, a pretty good mascara that I'd definitely buy again.