This was pretty much the worst mascara I've used. As soon as I twisted it open and examined the wand I knew I'd made a mistake. First of all, it's an absolute mess. As soon as I went to use it I noticed huge clumps of the mascara on the wand. I tried to get some off and back into the packaging but it was tricky. When I apply this, it yanks at my lashes and separates them in a way that i can only describe as goofy. It basically separates them down the middle and it doesn't make my long lashes stay in place. Also AS I actually apply it, it pulls at my lashes because its sticky and hard to work with. Overall, it looks like a mess no matter how careful your application is.
Kudos to the hot pink packaging but don't let a pretty package fool you.
Horrible.

What I Love About It:
•It separates your lashes and there are no clumps.
•It claims to give 14x volume – it definitely gives me a lot more volume than any other mascaras i’ve tried (maybe not 14x though!)
•It doesn’t smudge or run – a lot of drugstore mascaras do this but this one doesn’t.
•The price - £4.99 (on offer) and worth every penny.
•The packaging – I love the colour and the wand is really good too.
•The formulation – it is quite runny which is good as it builds up the volume and makes it easy to apply.

I would recommend this mascara to everyone and would definitely buy it again! It has everything a mascara needs to have without the high end price tag!

The more I use this mascara the more impressed I am by it. The hot pink tube, large brush and what looks like clumpy formula freaked me out at first. After application I was amazed at how easy this product is to put on and what nice definition and length I get from one coat. The brush has longer bristles, crisscrossed with medium space between them and the formula does not clump up or smudge all over. I wish the black were a bit more intense but my lashes look great and I have recommended this product to friends, who like it just as much as I do.

I love this mascara! I'm a sucker for mascara, especially Rimmel's so I always try the new ones when they come out. I used to use Glam Eye's all the time until I tried this. I love this on it's own, it makes my eyelashes full and thick (I'm grateful to already have long eyelashes) and when I want to make it a little more dramatic, I put a little Glam Eye's Flirt on the ends to make my lashes a little longer. Terrific mascara!

This mascara is just ok. It does clump quite a bit, even when it is brand new. It does seem to get a little bit better after a couple weeks. I have naturally long eyelashes so for me I was looking more for something that would seperate and not clump as opposed to volume. This did an okay job, but I still prefer lashblast.

Scary, I have five.. thin lashes when I have it on.

I really like this mascara b/c it is like COver Girl Lash Blast. Ever since I've been using the CG mascara, I can;t find anything else I like. I bought the Rimmel b/c it has a fat brush like CG and was on sale and I had coupon. I love it!! I am waiting on Cover Girl Lash Blush Luxe to come out though, so this is waht I will be using till then. It isn't wet when I put it on, it doesn't clump, although it looks clumped on the brush when I take it out, and it doesn't run. No complaints!

I used to love this mascara untill I discovered L'Oreal extrme Volume Collagen. This Rimmel one gives some sense of volumizing effect. It doesn't clump.

I won't recommend this product because I love the effect of L'Oreal extra Volume Collagen far better.

This is one of the best mascara's i have ever used in my life! I own about 20 different mascara's and this is my newest one and I use it every single day. I am in love with it. It's brush seperates my lashes perfectly, and it is just quickly becoming my favourite mascara of all time!

This is a pretty good daytime mascara. It does lengthen my lashes pretty good, not so great at volumizing. I will continue to use it for a natural look, but wouldn't repurchase. Sigh - another drugstore mascara bought that just doesn't cut it!!