This stuff seriously came to my rescue. I recently tooked extensions out of my hair, and my hair is messssssed up. I tried this stuff (left it on for 20 min.) and my hair is getting much softer. If you have a beauty license you can get it for $15. Even if you don't have the license (i think its $30) it's so worth the price. I also recommend using their leave in conditioner too because the pair is just what the doctor ordered.
A review from a hair product skeptic...I reluctantly bought this product after my hairstylist (strongly) suggested it. I am naturally skeptical when it comes to believing that a product can actually change the condition/appearance/texture of hair. Long story short, this product does work. I apply it once every two weeks and put on one of those disposable hotel shower caps on for 10 minutes. I have long, medium-thick, color-treated hair, and this product keeps the split-ends at bay and affects the texture/light-reflective properties of the hair in a positive way. It does not weight down the hair or have an offensive aroma. At $30 a tub, however, it's not cheap, but it should last 6 months for people with medium-long hair if used twice a month.
Here's my theory/opinion: if a conditioner comes in a tub, it's not meant to be used in the shower. Any treatment should be applied 'outside' of the shower on damp hair. Then you leave it to sit and penetrate for at least 20-30 mins or more. This way they are way more effective and you get your money's worth.
That is how I applied this mask and it left my hair beautiful. I put it in my hair, put a bag on my head and blow dry the bag to heat it up. After about an hour, I take the bag off and dry it into my hair fully (only on the weekends!) I sleep on it and wash it off after exercising the next day. Man...beautiful hair every time! It's a great treatment and smells nice too.
I will buy it again despite its high price!
Wow, finally a hair product that does what it says. This mask has the consistency of Biolage Conditioning Balm, without making my hair tangle like the Biolage did. I use this in the shower for a few minutes and my hair is awesome afterward- shiny, easy to manage, and soft. It comes in a tub, which can be annoying in the shower because it's easy to get water in it, and it's really expensive, but those are the only two cons I can come up with. Because of the results I get, I will definitely repurchase.
I purchased this because of the great reviews, and while it doesn't quite meet my expectations it's still a pretty good treatment. The fragrance is a bit much for me and I don't like the usage of toxic ingredients, but it effectively moisturizes my hair without weighing it down or making it oily. As far as repairative ability it's about on par with a few other treatments I have, but my color-treated hair does seem a bit healthier with regular usage. Overall it isn't amazing, but I would recommend it for those with dry, coarse or damaged hair.
First, the packaging is great - love the flip top tub. The smell of the conditioner is very clean and refreshing, not too florally or sweet, but just right. The consistency of the mask is perfect - it's an opaque white and is very smooth to the touch. You don't need a lot for it to be effective. I have curly/wavy hair that I have been straightening and needed some moisture back in my hair. This did the trick. I put it in my hair, let it sit for a few minutes and rinsed. It rinses clean, didn't feel sticky or anything or didn't feel any residue. After my hair dried it felt wonderfully soft and after my hair fully dried I did notice frizz reduction. The flat iron seemed to go through my hair a bit easier as well. After using a lot of other masks, I never could see or feel a difference, but I did with this one. It's a winner, even at $25. I will be trying the other products in this line (shampoo and leave in). I will update this as I use it more.
This was awesome. My hair looked so healthy and was soft. When my hair dried naturally, It didn't look frizzy at all. It had a good amount of curl. The product itself smells nice and is very emollient. I did not feel any residue after rinsing. Even days after, my hair looks more supple. The only thing I can complain about is the price which is steep at 24 bucks, but it is worth it. I look forward to getting the leave-in next.
I'm so envious it works for others cuz i lost $$ on this. Used it twice and both times it left my hair looking and feeling like straw. Maybe it's the 'cones.
See my review under the shampoo too....
The mask is awesome. Due to using a L'Oreal product my hair was stripped and like straw. I've tried everything and was not getting any results. My hairdresser used It's A 10 on me and I could tell a drastic difference. She sales the products at her cost so I bought them all, took them home and my hair is awesome. It's smells great, looks healthy, it's bouncy and the texture is beautiful. I will definitely continue to buy it from her.
Coming back to add that I would not buy this again. This is a "bandaid" product, but doesn't really heal your hair.
Thanks to this product, my hair's health has really been restored. I can honestly say I am VERY impressed. I have tried other treatments on the market for my hair that are good...but to this day, nothing as good as this. My long hair is soft, shiny and sooo manageable in one word: Nourished...I started off by using it 2 x's a week, then as my hair got healthier I only use it once a week. You only need a little bit for each use. After I shampoo and rince I usually slather a bit of the mask on the crown of my head and massage it through my scalp, then I run a wide tooth comb to spread it downwards to the rest of my hair and then if needed, I will use a tiny bit more on the ends. After that I will put it up in a little bun and leave it for 10 minutes, meanwhile I wash the rest of my body, shave, etc. After that I rinse it off. You don't have to follow with a conditioner.
It is very expensive but totally worth it...It's definetly one of my HG's :)