This is great mascara- it definitely volumizes, can be layered over itself without clumping, and is a good consistency- feels neither too dry nor too watery.
At first, I had a love/hate session with this, because, as I have sparse asian lashes, I tend to od on the layering (5+ coats). My lashes would look slightly clumpy, dry out, and at least 1 would fall out at the end of the day. but after i cut back on the layers, I realized this looks best 2-3 coats best after curling. It defines perfectly without clumps, seriously the first time I have encountered this except with Clinique naturally glossy mascara. If I had to describe this, I would describe it as Clinique High Impact Mascara with infinitely better definition and anticlumping factor. Sexy, dramatic but not overdone, and perfect for your everyday look (if you want to look great everyday lol). Also, interestingly enough, not only have my lashes stop falling out since I reduced layering but they seemed to grow longer everytime I take it off??!!! just my imagination???
For those of you who mourn with me the loss of Max Factor being in America - this is a pretty good dupe for the Volume Couture that was my HG mascara.
The brush on this mascara is even simpler than the one that came with MF VC. It does a great job of defining and lengthening, but doesn't do a lot for volume, or for holding curl.
If you have trouble finding mascaras that don't clump on you - give this one a go. I am confident that it would be really tough for this one to clump on anyone.
After reading all the rave reviews here, I decided to give this mascara a try. Conclusion: great mascara, but it didn't blow me out of the water. Two things; one, this does have great staying power for a day at work/school but I wouldn't recommend using it for strenuous activities since it's not waterproof. Secondly, this mascara is JET black while I was expecting more of a natural black (when I picked up the "black" version). It's actually very noticeable despite the fact that I'm Asian and already have black eyelashes. This may or may not be a good thing; if you want a lighter shade, I'd try the expresso version.
PROS: Gives great length, good separation, a little bit of volume and is easy to apply. It's a watery mascara so it doesn't clump at all (initially). One coat will give you defined, lengthened lashes. A second coat will give you slightly thicker and surprisingly dramatic (not super dramatic, but at least very pretty and noticeable) lashes. Also, any mascara that's full of vitamins and makes your lashes soft wins points in my book!
CONS: You really can't layer up this mascara very much. It DOES start to clump/get messy after the second coat and after 2-3 coats, you will lose a noticeable amount of your curl. (I think this is due to the sheer weight of the mascara and not due to true uncurling.) Also, I noticed that the overall effect of this mascara is kind of... spiky, like the type of lashes you might get with Maybelline's Stiletto mascara. It's not overly dramatic, but it is very defined and NOT very "natural" looking, so if that's what you're looking for, this mascara may be too dark/obvious for you.
========VOLUMIZING VERSION REVIEW BELOW=========
On a whim, I decided to try the volumizing version. Anyone that hates a giant brush like I do (Lash Blast style), STAY AWAY. This is a huuuge brush, and while it's soft, I invariably got mascara on my eyelid. That aside, this mascara gave a much more 'natural', softer look with great length, but it didn't seem to build much more volume than the original version. It didn't clump on the third coat like the original volume did, but like the original version, it felt a little too heavy at the third coat. I really disliked the brush because it was hard to work with, so I returned it, but other people may prefer this version for a softer look/brush.
My search for the perfect mascara is over because this is it! This is so comfortable on my sensitive eyes, and I have experienced no smudging or flaking. It holds a curl remarkably well and defines my lashes in one application. I have long lashes and I was very impressed with how well this separates them. I also really appreciate that this is paraben free and cruelty free. Extremely happy with this purchase and I recommend to everyone.
Great product! It does exactly what it claims. It gives great length and definition and doesn't clumb or flake. A huge added bonus for me is that it's paraben free and it doesn't make my lashes hard or brittle. They stay soft even after touch ups! GREAT job BE!!!
The words are not enough to express my high satisfaction with this mascara. I tried everything out there, literally. I bought a regular, not waterproof version, and was amazed at its staying power. This mascara defines, adds length and volume, doesn't flake or smudge, and yet it's easy to remove! What else can you ask for? I usually wear a primer underneath any mascara, but this one doesn't require a primer - it just makes your lashes so voluminous! For a super-duper dramatic look you can try applying 2 coats, but I really think it's unnecessary.
UPDATE: developed allergic reaction to it and had to discontinue use.
This is my HG mascara right now. I prefer it over the two MAC types I have. I was really skeptical to try it, even though I've used BE foundation for six years. I received it free as a gwp, and fell in love. It reaches EVERY lash, works great for bottom lashes, doesn't clump and doesn't flake. The wand is hard little pokey things instead of the normal bristles, and it makes it really easy to get all of the lash. Love this stuff!!
I love, love this mascara! It is as good as, if not better than, the higher priced mascaras from Lancome and Chanel. It now comes in two different styles of brushes, but is the same formula. I prefer the "fatty" type of brush if I'm in a big hurry because it will put more mascara on my lashes. But it is harder to use than the regular, skinny brush. This mascara both lengthens and thickens my lashes without any clumping whatsoever. With the skinny brush I can get individual eye lashes touched up easily. I suspect that the women who have not had good results with this mascara only used one coat. You definitely have to do two coats with the fatty brush and at least three with the skinny brush. But it gives you a beautiful, feathered, false eye lash look when applied properly. This is by far the best mascara I've ever used. It even comes off easily.
My everyday mascara! This leaves my lashes soft, dark, and separated! Not too dark for work. And its easy to remove at night! Great product!