I too was looking for a good eyemakeup remover but found that all of them were really expensive and it seemed dumb to me to spend so much on something when you could use soap and water instead. This equate brand was only a little over $3 so its way worth it. I use to scrub my eyes with soap and water then a towel, I wanted to use something more gentle, and this did it very well. No rubbing involved, just swiped it over my eyes with a cotton ball. I will buy again when I run out.
Now, prior to a few months ago I always used my cleanser to remove my eye makeup but I realized the scrubbing probably wasn't a good thing for my lashes...so I went on the hunt for eye makeup removers.
For the intended purpose, these silly products are expensive overall. I ended up settling on this Equate brand one and haven't regretted it. I shake the bottle, apply a small amount on a cotton round, and wipe off my eye makeup, mascara and liner, the whole shebang.
There is no stinging or anything unpleasant and it rinses away with warm water.