Heroine Make is a kind of expensive Japanese drugstore make up brand. I've been using much cheaper brands before this (Jordana Best Lash Extreme Volumizing and Essence Multi Action Smokey Eyes), so this was sort of a splurge for me.
Having used volumizing ones before this I was rather let down by the effects that this mascara gives, but of course I know it is strictly for length and curl only, judging by the claims on the packaging. The mascara has sort of a wet consistency but isn't too runny which is good, and the wand is has many plastic spikes which coat the lashes thoroughly. Length wise I think it does quite a good job; my lashes look slightly longer than they usually are with just two coats, however, it doesn't give a curl whatsoever, so I end up with long and flat lashes which aren't a good look. They also dry hard so my lashes are pretty stiff afterwards, which I don't really like. I don't know if I am expecting too much, but for the money I think I'll stick to my cheaper drugstore finds. I would not repurchase.
I used to laught at it's package. It looks so cheap. But guess what? It turned out to be the best mascara I've ever had! It gives me length and holds up the curl. I know it doesn't promise any volume. But the color is pretty intense that it actually add volume to your lashes. It contains fiber but it doesn't flake or fall off. Last all day! No smudges neither.
The package is really light makes me feel like I'm getting very little product. But it still haven't dry up since i opened it more than two months ago. The wand is small. Great on small and short lashes. The formula is a little dry. But it actually helps because the that way the wand doesn't pick up too much product and it dry faster after applying.
You can purchase this on eBay. Price from 8.99 to 17. I would totally buy it again and again.
This mascara is amazing! I just bought my second tube. It does a great job lengthening my lashes with two coats. It lasts all day without smudging or flaking.
The only problem with this mascara is that I can only buy it online.
Love this mascara for my straight, short lashes. This lenghtens like no other mascara. I would love to try the volumizing one.
I cannot say this is my must, since there lots of Japanese Mascara out there are good. But I like this one very much. My eyelash is always down, and it can keep them up for a long time. Also, it also can make it longer...
Compared to other expensive mascaras, this one is worthy to try ^^
I've repurchased this at least 5 times. It's simply the best -- holds curl, feathery lashes, doesn't dry out lashes, and adds length. No transferring at all on my super smudge-prone eye shape.
I am in love with this product. Its make the lashes curl all stay all day long. But you guys have to curl your eyelashes first to make the curl noticeable. Its stay curl all day but its very hard to remove thats why you guys have to purchase their company mascara remover as well for the best result. I will definitely purchase this mascara again. I will never buy any mascara besides this one!
I think I found my HG of mascaras! I can't say I've tried many mascaras but I have had a few and I can honestly say this makes my lashes look 5x longer. I like the formula because it doesnt clump my eyelashes together. It looks like I'm wearing falsies when I use this. The packaging is nice too, it's a burgundy/wine color and doesn't look all gaudy. It looks really sleek and fancy. :) I got this in a swap, but it's around $12 - $16 on Ebay. I'd definitely recommend this to anyone. Just a note though, this baby is WATERPROOF. I mean, like you would need a REALLY good oil-based makeup cleanser to wash this sucker off your lashes. I got too lazy trying to take it off the first day of wearing it, so I finally got it completely off the second day of having it on overnight. Lol
This is my second favorite next to my Majolica Majorica Lash Expander Frame Plus. Awesome mascara for those stubborn Asian lashes!
- Awesome job at holding a curl!
- Great length!!!!
- Super waterproof
- No flakes
- Easy to apply
- Perfect wand (small and curved - perfect for smaller Asian lashes and corners)
- Black color
- Affordable, especially online it's so much cheaper than Uwajimaya stores
- Buildable volume
- Great for layering with a cheaper volumizing mascara on top (like L'Oreal Voluminous)
- Sometimes hard to find
- Lashes can feel kinda hard but results are sooo worth it!
Will I repurchase??? OF COURSE!!!!!
I had high expectation for this mascara. I mean, why wouldn't I? There are hundreds and hundreds of raving reviews! So when my friend pointed out that there are black smudges under my eye the first day I used this, I thought she was joking. How can it be? This is one of the best selling mascaras in Asia! This is the HG of mascara to hundreds and hundreds of people! But sadly she was right. And since the mascara is waterproof, and I don't carry around makeup remover with me, I ended up with black smudges on my eye for the rest of my day out.
On the other hand, this mascara DOES lengthen lashes pretty well and hold curls all day long. There are probably individual differences; I mean, most of the other people didn't have this problem, right? The price point is pretty good and affordable so I still think it's good to try out. But I am not repurchasing.
P.S. My friend loves this mascara :)