I just returned this liner today. The gel applied sheer and unevenly, and the brush just plain sucked. Even with my decent eyeliner brush I was unable to apply this evenly, and it smeared off very easily with just a dry fingertip. I have very watery eyes and was attracted to the packaging that claimed it was waterproof, but it was nowhere close. I'd spend a few extra bucks and buy a decent gel liner, like Bare Escentuals' Buxom Lashliner, which I've used in the past.

Edit 04/19/11: I don't know if the formula has changed, but I have noticed the last couple of weeks that the liner just gets chunky from where my eyes water up and it rubs off. It makes me really depressed b/c it's so cheap and I loved it so much! :(

Original Post: I really do love this! This is great for every day use and it's cheap. I happen to really like the brush once I kind of "dull" the end a bit. It's like using a pencil. I put it on at 9AM and take it off sometimes past midnight. It stays where I've placed it. I wear contacts and have very sensitive eyes that constantly waters. This works and stays in place if you don't go haywire and rub the crap out of your eyes which I think would smudge with any type of liner! The color payoff for me was great. One pot lasts me a few months. The only downside is when it dries up towards the bottom of the pot. ;(

This gel eyeliner can be a great and cheaper substitute for the Bobbi Brown Gel Eyeliner. Although the brush that comes in it isn't THAT great, but i mean what do you expect?! As for the gel eyeliner itself, I really like it. I think that the Bobbi Brown one is exactly the same but softer and more pigmented. However this one is not as soft (which can be a good thing because too soft clumps too much of the gel onto the brush) whereas with a harder gel you can just stroke your brush in the pot a few times. I would definitely recommend this product regardless of the price!

This product came with a brush that didn't line my eyes very well. Also, the color was not very intense without repeatedly lining your eyes. I also didn't like the shimmery color of the black.

Im Animal Cruelty free so will never ever again buy maybelline products again:( I did some research and find out how horrible they test on animals. I just can't support this is sorry:(this is my OWN personal opinion, don't jump on me or hate I have the right to say what I think.

This gel liner works fine, better and easier to apply than liquid liner. The packaging says it can stay on for 24 hours but that's not true. I still get smudges after a few hours of wearing this. I top it off with black eyeshadow for it to stay on longer. But overall, I like this product because it can give me either natural or dramatic look for my eyes. I also love the brush because it is of excellent quality.

I have seen many mixed reviews on this product, some saying they found it to sheer when first applying, smudging/running, quick to wear off.... i cant say i have any of these problems with this product, although i have to agree that it does go on a bit sheer with the first application, but i kind of liked that because it was buildable and if you weren't wanting a super heavy black line it was kind of nice to have it a little lighter and be able to build it thicker if i wanted to. I had no problems with it smudging and i have been wearing it all day 9am-10pm so far and it is still in place :) . I was not looking forward to using the brush, BUT i was very surprised that it was very good, really like the brush. the little pot is cute and has a lot of product and will last for quite a while. I must say i do have a Bobbi Brown gel liner that is my no1 but i really like this Maybelline gel liner. I would buy again :)

I love this eyeliner sooo much. I was very impressed by the quality of this product it goes on very smooth and I like that I get to control how dark I want it. It lasts all day and best of all it comes with a brush that is actually useful!

It's a good gel liner. It's pigmented, goes on smoothly, and I love the brush it comes with. But the stuff NEVER dried. And by the end of the day it smudged out on the corners, gave me raccoon eyes and I got marks on my lid.

I've always loved gel eyeliners and this is no exception. Goes on very easily and offered in a great choice of colors.
I think it lasts all day, and almost as well as Bobbi Brown and MAC versions, however can be set with powder for extra stay. I didn't find that it smudged or migrated, either.
The brush that comes with it is also GREAT! I like it better than my Lancome brush I used with my other gel/creme eyeliners.
Overall, the color is not quite as dark black as Bobbi Browns, but for the price difference, I do not mind setting with black eyeshadow when I want it extra-dark. This is an excellent sub for the more expensive products, as all other aspects are the same. Package lasts forever, too.