This product has been discontinued
I've tried every version of Volum Express, every version of Lash Blast and so on and this by far is my favorite. It gives me the length of The Falsies and the separation of Lash Blast. I like that it's a drier formula than The Falsies which is really wet and I have to wipe the excess off before each use. It's about on par with my favorite mascara which is NYX Doll Eyes. I still prefer that one but when I can't get to an Ulta store, this is my #2 mascara.
Oh, and I love the packaging, reminds me of the disco era for some reason.
EDIT: Changed my mind. I really loved this at first but it got flakey on me. Back to NYX. I loved the brush so I swapped out my Falsies WP brush with this one. It fits on the tube. continued >>
Update: Changing my review. I left this untouched for 2 months before I decided to use it up, and - I have to say - I'm so glad I did. The formula had thickened to a better consistency, so that when I applied it, it managed to separate my lashes and give me a good amount of volume.
As far as repurchases go, I would probably buy it again.
I purchased the waterproof version this product about two weeks ago at my local CVS. It was really an impulse buy, since I really didn't need a new mascara, but, well, I can't resist trying out a new product, especially one that claims to separate lashes and give volume.
First off, the mascara packaging: I think it's pretty good -- it definitely catches your eye, but can seem somewhat gaudy (it's red and green). As for the mascara wand, the bristle is of the plastic/rubber type, and is tapered at both ends, therefore making it easier to access the inner corners of the lashes. I have to say that this is one of the few rubber/plastic bristles I actually like, as it isn't as cumbersome as others I have tried (I'm talking about you, CG Lashblast).
As for the performance of this mascara on my lashes, I have to say that I'm underwhelmed, since it doesn't live up to it's claim to separate lashes AND volumize lashes. That's not to say that it's a bad mascara - it separates and gives good length - however, I can achieve that with other mascara formulas and a lash comb.
As for the wear, it's good. No smudging, no flaking, and no irritation, from what I've experienced, but this could be different with the non-waterproof version.
I'll relegate this to layering, or use it for a minimalist look, but I will not repurchase.
I bought this mascara hoping it would give me more volume than my everyday mascara, Full n Soft. I think it did that, but the lash separation that was promised just wasn't there. I got more lash separation from CG Lashblast despite the cool looking brush. I can't tell any difference between this mascara and Maybelline's Define-a-Lash line.
I was hoping this mascara would be a separating version of my current HG, the Colossal -- or even a less dry version of CG's Lashblast Volume -- but I was completely underwhelmed. It does give nice separation if the "feathery" look is what you're going for, but for a mascara that claims to give "bold volume," it did not live up to its own hype. Also, the formula is not as good as the Colossal's; I experienced undereye smudging with this, whereas I don't have that problem with Colossal. I'd buy this again just so I could use the brush (which I adore!) with my Colossal.
i bought this on sale, from Kmart.. Maybelline is 40% off, and i had a dollar coupon.. so i paid less than 4 bucks for this..
its not bad.. not HG, but it does the trick.. legthens more than thickens.. thats my only complaint..
Walmart carries this too, if anyone is interested..
FYI: This review is based on only one use!
With that said, I purchased this in Blackest Black from my local Harmon's for $6.19. Overall, I'm VERY impressed with this!
*Pretty coral pink color tube.
*The pigment of the mascara is very dark.
*The brush itself is very unique. The wand is shorter and lighter than most but I personally prefer it.
*Delivers on its claim to distribute even volume to lashes.
*Added bonus: Lengthens (even though the packaging makes no mention about that)!
Tip: You will have better results if you use this from root to tip!
**Update: I've been using this for about 2 weeks now and I'm updating this to full on HG status (yes ya'll it's that serious)!!!! I use 2 coats of this with Loreal Voluminous Mascara in Carbon Black just at the base of my lashes for added depth. INSTANT FALSE LASH LOOK! Maybelline, PLEASE DON'T DISCONTINUE!!!
Per the package : Exclusive lash brush captures, coats and cleans every single lash for the most refined volume from root-to-tip. Instant clump-free volume.
I found this mascara while browsing around K-Mart. I don't shop there often and was surprised that I hadn't heard of this before. The packaging claims "bold & refined" volume and the brush looked interesting so I figured I would give it a try.
The packaging is decent, it's a just like the other Volum' Express mascaras except it's a shimmery pink/coral color with teal writing. The brush stem is shorter than most, which I like because I feel like it gives more control. I like the size of the brush as well. It has the rubbery spikes that so many mascaras have now (which I don't mind).
I got this in Very Black, which is like any other Maybelline mascara in Very Black :) It's a true black, not gray like some. The application is really effortless, it is a wetter formula so it glides on fairly easily. This is a volume mascara, and it does give volume after the first coat but on the first coat I noticed quite a bit of length and REALLY great separation. I like that this mascara doesn't leave my lashes stiff and that I haven't experienced any flaking or smudging (yet).
For the price (About $7), it's pretty good and I would probably buy it again. I couldn't find any information about it online except Target's website which says that it will be available in 2-4 weeks. I've attached several pictures of the mascara and the packaging and hope that it helps!