I don't have a place that sells UD products in my area, and so I decided to order a couple of UD gift sets that came out at Christmas from Sephora. Also, I live in Canada, and to get free shipping, you have to spend $120.
The only negative thing that I have to say about the 24/7 liner is that is it not more accessible to me!
I'm a huge fan of this pencil. I also have it in Flipsyde, 1999, and an exclusive mossy-green colour that was in the gift pack that I'd purchased.
I wore the black it all day long, and the colour STAYED ON, and did not smudge to make me look like I had black all under my eyes.
For a pencil that does not say "waterproof" on it, I am extremely impressed. I always use black liner, and finding one that stays vibrant, does not smudge, and does not blacken the area under my eyes is very important to me.This pencil does all three. The 1999 pencil, however, was not as vibrant as the Zero, but that's okay, since I usually use black anyway.
For comparison sake, I'll compare Zero to the Makeup Forever Aqua Eyes liner.
The MUFE liner pencil is waterproof, and it was all the rage for a while. So I bought it to try. I honestly like the Urban Decay Zero pencil better. It's more vibrant black, and the staying power is the exact same. The MUFE doesn't give a dark enough line for me, and you have to constantly sharpen it, which isn't the case for the Urban Decay liner.
I have also used MAC black liner, and it caused tonnes of black to fall under my eyes. The UD one is much, much better.
If you live in Canada, you may have seen the brand "Annabelle" at drug stores. They have a waterproof black liner that I used for years. I had always thought it was great, but somehow never made the connection that the black fallout under my eyes was from the liner. I had just figured that all makeup smudges by the end of the day. I no longer have to worry about this with UD.
The only other black eyeliner that I will now use is the Smashbox Jet Set Waterproof. It's a gel liner, so it will apply differently than the UD pencil, but it is my Holy Grail black gel liner. I wouldn't call the UD one Holy Grail just yet, but it is my favourite so far.
--> does not fall under eyes and make under-eyes dark
--> stays on all day
--> vibrant black colour
--> easy and smooth application
--> creamy formula that can either be smudged or left alone
--> hard to find if there is no Sephora in the area you live (for me)
--> more expensive than drugstore liners (but worth it!)
For the price I was expecting a good eyeliner from Urban Decay, and it really did deliver.
People do complain about smudging, but I honestly don't see the harm if you was to use smudging for a smokey eye. But honestly I use this more for my bottom lashes and waterline. The color is incredibly dark, which is exactly what I want. I want the darkest black to line my eyes, always. Also when I use it on my bottom lashes, the color doesn't trail south and make me look like I'm tired or I was punched. Applying it is very easy, no tugging needed. The design is modern and nice, and for the price you get a large eye pencil that will last you a long time. I've used it a couple times and I haven't had to sharpen it yet.
Oh and the best part! It lasts for hours! Sure the dark color may not be as vibrant a couple hours later, but the color still remains. With most other eyeliners after a few hours my eyeliner has already disappeared from my waterline. With 24/7, I don't have to reapply it constantly.
I only have good things to say about this, I can't wait to try different colors. Only thing that bothers me is I don't want to spend $17 on an eye pencil, but when it's good quality I'll ignore the price.
+ Great quality, lasts for hours
+ Great dark color
+ Stays in place, doesn't travel
+ Good size
+ Applies very easy
+ Nice package design
- Price is a little high
This is my go to black pencil liner. I typically use a gel liner on my upper lids only, with a white/pink/beige in my waterline. When i do go for a super dramatic look, I use Zero on my waterline, set it with the delux shadow (also in zero) and have had no problems whatsoever with it smugding (which is why I haven't given in and tried feline yet, although i'm tempted). Also, on days when i'm in a hurry (aka 8am class days) i use this on my upper lids instead of a gel liner, DON'T set it with a powder shadow, and haven't had any problems with it smudging. The only con I can think of (and its a small one) is that the cap doesn't stay on the other end of the pencil (not the tip with the product, but the other one, which is where i like to stick the cap while i'm using the pencil, much like how you would store the cap of a pen). It kind of bothers me that it pops off, but whatever, its not a big deal and doesn't affect the performance of the product.
This eyeliner is one of my favorites! It's very creamy and glides on so smoothly. It lasts all day with minimal smudging when used with a primer. it also doesn't dry out my eyes when I put it on my waterline. That's a huge plus for me! The pencil is pretty soft though so you may want to buy the UD sharpener too since the tip breaks off easily when you use a normal sharpener.
love this pencil, in fact the whole range - they glide on so easily i can do them one handed on the bus! they smudge, but only if you are messing about with your eyes! Not perfect for precision as they tend to be a bit too creamy for that, but for ease of application and intensity of colour i dont think they can be beaten
Its really good as it really does just glide on- so you don't need to worry about tugging on your lids and making wrinkles. However, it smudges quite easily. I found that I need to keep reapplying every few hours and the colour faded away on its own. Stays on better with a primer though. I would recommend this and repurchase again!
I just bought this on sale today from Sephora - 2 for $14.
I was so excited to try it because I had heard it was creamy and long-lasting.
Creamy, it is!
I'd been using a NYC black eye pencil that was $1.99 and refused to buy eyeliner that was more expensive because I'm a huge bargainer.
I'm really glad I tried this, because there truly is a difference.
The NYC pencil had the texture of an actual pencil; harsh and not intense.
This UD24/7 eye pencil just glides on , and you only have to use it once to get an intense color!
I'm not sure why the reviews for this are not better.
I'll have to update this once I wear it with sports and see if it smudges or is truly waterproof.
So far though, I'm satisfied!
This is my favorite eyeliner. It is a very deep black and stays on all day.. if not longer. I took a shower and it still didn't come off even though I scrubbed my face pretty well. It doesn't last very long though because it is very creamy.
I got this in a mini size. At first, I really liked it. It glides on smoothly and dark at once, no tugging. Pencils are also great for on the go, and for quick mess free applications. However, without a primer to keep it in place it SMUDGES! And it is totally worthless to rim the waterline with.
So, I like the creaminess, colour pay off and pencil format. I do not like staying power. If it had been cheaper, I could have forgiven it for that fault since it is correctable. But for the price, I'm going to search for another liner and stick to my gel liner instead in the meantime.
I tried the mini version of it as part of the Urban Decay Hall of Fame package from Sephora. It goes on super smooth, much smoother than any eyeliner I've tried before! Water proof and lasts long. Definitely looking into buying the entire set!