I really like this one! But then Volum' Express mascaras except the turbo! This one give me nice length and thickness. If I had never tried the Falsies Then this would have been my favorite. It like a cross between Lash Blast and Colassal. I like to use it after I use Colassal or Falsies to declump and define.
This is okay... more for natural looking subtle volume, not a false lash effect such, as well, Maybelline's last Volum' Express mascara, the Falsies. The tupe has a "wiper", a barrier that removes excess from the wand, similar to L'oreal's Volumize Million Lahes. It's not a bad mascara, more for the almost high fashion effect, which doesn't always mean the boldest lashes possible. But would I buy again? Probably not.
REVIEW IS FOR THE WATERPROOF VERSION
I've been hunting for Maybelline's new lines all month. Yesterday I visited Walgreens and saw this mascara on display, along with the new Fit Me line. Well, Fit Me was too yellow for me BUT I did pick up a tube of this mascara to try. It was about $7.99, which is a tad more than Falsies, which I was currently using.
First off, the brush. I love this brush alot more than the Falsies brush. It just seems to stay cleaner, less clumpy and generally terrifying looking. Infact, the brush stays so clean that even when you pull it out of the tube, it looks like barely any mascara is there.
Second, application. When you begin to apply this mascara, it starts off a bit light-- coating every lash, no clumps. And I'm prone to clutz moments and this brush never once got on my upper lid (yeahhh, I can be a bit derp with the brush). I built the product up to three coats (!!!) with no clumps. Instead, the payoff was black, lush lashes that looked long and dark. I usually have to use a clean spoolie on my Falsies application to "clean up" to get this look, so definite plus to One by One.
Third, did it last? Yes, it did! I wore it for New Years and I was in and out of a house. It never raccooned or flaked! AND it held my curl (a major thing for me)! Hours later, it still looked as fab as when I first applied it.
All in all, this has replaced Falsies as my HG mascara. Great mascara, affordable price, dark lashes, no cooning. Pick it up!
After trying many mascaras after this one, this one doesn't WOW me anymore. Yes it separates and doesn't clump as easily as some others do. I get a little volume but there are better ones out there. This is just OK over all.
I feel like this will be a mascara that will be divided between those that love it and those that think it's simply okay. I will be part of the latter group. Mainly because the consistency of this mascara is strange and one that will be of personal taste. It's very mousse like, and very sticky. It's not especially thin or thick, yet both at the same time. Almost like it was designed to be wet without the problems that come with wet mascaras. (namely, clumping) I find the consistency does help give me both volume and length without clumping, although it tends to stick lashes together especially with the blasted plastic-bristled wand this mascara has. The Colossal never stuck my lashes together and neither did Falsies. (Albeit the latter did clump them together.) The mascara tends to glob on the wand from time to time which makes it difficult to work with. The mascara is plenty black; I don't think I've ever ran into issues with Maybelline's mascara pigmentation. It doesn't flake as bad as some other Volum' Express mascaras but it still does flake a bit, I have the non-WP. All in all it's not an impressive, innovative or even great mascara on any level, but not a horrible one.
I am a fan of the definition of the "Maybelline Great Lash" and the volume of "Maybelline the Collossal Volum' Express," but this mascara tops them both. I have only bought the waterproof blackest black, but this mascara has definition AND volume. I hate when mascaras clump or aren't wet enough to apply, this mascara does neither, but instead has a very good consistency and is easy to apply. Best drugstore mascara to date!
Maybelline has lost its mascara mojo, between this trainwreck and the disaster that is Falsies. There is nothing 'one-by-one' about this mess...it stuck my lashes together so completely that each eye looked like it had 5 really fat lashes, instead of a full flutter. And it left wee little clumps at the tip of several lashes which I then had to painstakingly comb out...one by one. This mascara gives the same effect as Falsies...spikey, fake and harsh. I've been using both of these in the past 4 weeks and seriously cannot tell them apart. The only thing I like about OBO is the bright watermelon tube...and that's the only reason it got two pathetic stars. It's unfortunate when the outside of a product outshines what's inside.
LOVE. a very good drugstore mascara at a fair price! i have found that since using Latisse and perfecting my lash-curling technique, a lot more mascaras work for me than before. this unfortunately leads me to believe that the better your lashes are naturally, the higher the likelihood that the average mascara will work well for you. another one of the unfair facts of life! anyways, onto this specific mascara: the brush is wonderful, with long, strong, evenly placed silicone bristles that do a fantastic job of separating lashes and evenly coating them with absolutely ZERO clumps left behind. i think that one of the reason this mascara is so non-clumping is that the brush leaves the tube with absolutely NO overabundance of product on it's bristles. HALLELUJAH! finally they have found a way to ensure that the proper amount of mascara is on the brush when you remove it from the tube without having to wipe it off and blot it on a tissue! another positive in design: the shape of the brush is tapered at the tip so that it's easier to get to the smaller inner lashes than it would be if you were using something blunt and non-tapered like the Lash Blast brush. in comparison to Lash Blast, which i have tried THREE separate tubes of and have intensely disliked each time, the bristles of One By One are longer, stiffer, and thinner, and therefore far superior at defining and utilizing each individual lash. as for volumizing, i would give this mascara a 3.5/5, which is just about perfect for me. i don't like the look of lashes that are so thick and coated that they are solid in circumference from root to tip (think of a lash shaped like a pipe instead of one that naturally tapers to a thinner point at the tip). the only thing i don't like this brush for is lower lash mascara application. for some reason, and it may be just me, i find it very difficult to coat my lower lashes with the brush and not end up smudging mascara onto my skin. not too big of a problem, considering all the other good points, i'll take it! the color, Blackest Black, is very dark and sooty and the formula is just right in consistency and remains all day with no smudging or flaking. it also washes off easily with my regular cleanser and leaves no residue behind. pretty much a good deal all around, and something that i will repurchase.
I am a sucker for packaging, so when i saw this bright watermelon pink with teal writing, i was sold. This mascara has a nice brush, similar to the Loreal Voluminous Million Lashes. It thickens my lashes and gives lots of volume. I love it so far, but i am going to continue trying it for a while. It cost between $6-$7 at Walmart.
This mascara seems to be specific to the person using it, I will tell you it from my point of view based on my lashes first...
My lashes are not very long, extremely straight and pretty thin(but not scarce) for me this mascara was absolutly fantastic! It gave me amazing seperation which made it seem as though I had double the lashes that I do. It curled them and lengthened them till they were touching the bone above me eye! Wow I have never used a better mascara!
Now for girls with not so many eye lashes, I would stay away from this mascara, the defining will only make them look thinner and give the appearance of less volume.
Girls with more lashes but shorter, go for it! Boy will this work wonders for you!
I do feel that I should comment on the smell, which is pretty offensive. Smells like alcohol and chemicals. The smell dissapears completely though once dry, but be ready for it when you first apply it!
Don't let the smeel stear you away from this wonderful product though.. Try it, you wont be sorry!
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