This is the ONLY product that actually stays on my waterline! I love this and it is such a great, rich color. My Urban Decay 24/7 liner does not have great staying power like this, and this product is sooo much cheaper. I love it and recommend it :)

Very good product. Gel glides on easily and precisely. I couldn't believe how easy it was to use. I found that the brush tickled me though while I was applying

I decided to try this product I have oily eyes nothing stays on my eyes.
This is my new favorite liner. Mac and wet and wild had great reviews but didnt work for me. I was at the chrismas tree shop and found this wasnt expensive so I gave it a try. This stays on my eyes ALL day. I will buy this again.

Bought this online in Blackest Black since my MAC was drying up....WOW...that's all I can say...WOW - IN A GOOD WAY! I even bought one for my sister who is NOT a gel liner gal because she has the REAL SHAKEY SHAKES and she loves it as well! I see no difference between this and MACS Fluidliner....oh, duh, except PRICE! :) Also comes with a decent brush to apply as well! LOOOOVE IT!

This is the only liner I will use now. Liner can be so difficult because pencils can crumble, mechanical pencils will break, and liquid can be impossible. This is by far the easiest process!


This gel liner makes such a difference for your lashline. It makes it look so full and since it's buildable, you can make it thicker for a dramatic look. It lasts, looking great from the moment it's put on till the end of the night!


Great for anyone.

Very disappointing. I wore it one day and it smudged all over my lid and undereye area giving me a raccoon look. The initial application line disappeared into a patchy mess. Waste of money.

I was looking for a drugstore, cheaper alternative to my Smashbox Gel/Cream liner. It's nice that this eyeliner comes with a decent brush, however the liner itself is messy and greasy/creamy. I like gel liners to apply creamy and then set when dry, especially when I use it on my bottom waterline. However, this product smudged a lot and never set. Raccoon eyes within hours. I could see it being nice when you want to do a smoky eye, but for a clean line, this doesn't cut it.

For reference I have oily skin,

this eyeliner did not stay on my waterline ...it started smudging one hour after applicaiton, and it's winter ..

i would think on the upper lid it would last all day...waterline NOt very good..will keep looking

This is one of the better eyeliners I've used. It's buildable, so you can achieve the right darkness for whatever look you're going for, and it's long lasting. I can safely say this will go on for 6 hours at least without any touch ups. You don't need to use a whole lot, and the color shows up just fine.

Please note that if you're looking for a smudgy, blendable eyeliner, this is not for you. Once you leave it to dry for a few seconds, it mostly stays in place. I've tried doing a super smoky eye with this eyeliner, but it's difficult to do because it doesn't move around a lot. Still, that's a good thing if you're going for a simple everyday look!

I don't really remember how much I paid for it, but it's only a little more expensive than your average drugstore eyeliner. I'd say it's a worthy investment if you want to achieve that soft, sexy cat eye or just an eyeliner that works.

I found my Holy Grail Eye liner! Affordable and great. Going to stock up on this product.



Backstory - I like gel eyeliner above the other types. For the longest time I was a Bobbi Brown gel eyeliner fan and I love the brush too. Caveat – although the brush makes a great ‘line’ it is of poor quality it will start to break apart after couple of years. I have also tried Stila smudge pots (which I used as a liner).



This products for HALF OF THE PRICE does a better job than the above two products. I find Bobbi Brown drying and doesn’t last long somewhere after lunch I can see half of my liner disappearing. Stila on the other hand is very dry and if you’re not fast it is a pain getting the liner on. It flakes too. This product does none of those, it remains smooth during the application and last a nice 8-9 hours. I have to say that Bobbi Brown eyeliner has a brownish tone to it and Stila is jet back, however this product has a slightly blue undertone to it. It doesn’t bother me much but just so you know.