My new favourite mascara. It goes on so perfectly and I love what it does for my lashes. The mascara I got was the one especially made for "Lengthening", just because it was in a buy one, get one package. Even though it says lengthening, I feel it does everything, much like this triple effect mascara! Almay is an awesome brand for those of us with super sensitive eyes, other mascaras that I have tried have somehow seeped into my eyes throughout the day and irritated them, but this mascara stays on until I purposely wash it off. Strongly recommended.

Horrible mascara. It's very creamy which is great for glosses, not mascara. It does not hold a curl at all. It also clumps a lot. It's so annoying and smudges and flakes like crazy!

this is the best mascara i have ever tried! wow. seriously. this stuff is so good. the formulation is great. it's very gel-like, but not too liquidy that it would get onto your eyelid. it doesnt dry brittle, but soft, yet somehow it builds and holds a curl!
i have a full row of lashes but they are short and do not curl up. When i use this, it makes them look really long and almost like false eyelashes! see the pic ^

definitely recommend this. will buy again and again!! new HG for sure.

I was turned onto this mascara by a friend because her lashes were just amazing. I love it and I don't think I'll be changing mascaras anytime soon! It doesn't clump at all in my experience. I love this one and see no reason to change! The brush is genius in my opinion! Oh, and it's cheap. haha.

This is my favourite drug store mascara! I've tried a LOT of them, at least a dozen from the drugstore alone, so that's really saying something. I love this. It gives great length, thickness and black color, it doesn't mess with the curl i put into my lashes, and stays on. The brush is pretty smart, with a longer side and a shorter side used one after the other to achieve both length and thickness, although I don't find the short side to be all that helpful, its still one of the best mascaras out there. It deserves more attention.

This is my go to mascara! I love this product for everyday as it gives a great thick natural lash without clumping. Seriously I have tried so many others and this is the one that I always go back to. Bonus is that my lashes seem to be better conditioned after using for a while. It is also really easy to take off at the end of the day. Perfect everyday mascara! :o)

Wow, this mascara is not bad for such an inexpenive brand! I like the applicator and it does give me volume. I decided to try it because of the great reviews and I was impressed. You do have to blot though because you use it or it can clumpy but I would recommend and it is easy to remove. I use this brush side first.

Very strange brush, with bristles that are short on one side and longer on the other. The longer bristled side of it seems to work better than the other. The thing that got me was how clumpy this stuff is. That bothers me to no end. Wouldn't purchase again. Some things are worth paying more for!

EDIT: I love this mascara, even without my Shiseido mascara base. HG for sure.

I purchases this product as a BOGO, based on Paula B's rave reviews, and I have to say I am very pleased with it.
It takes a little bit longer to put on, since you use the thicker side of the wand first and then the smaller side, but I really like the results. It is a bit of a drier formula too, so I don't get any on my top eyelid when applying. It doesn't provide a tonne of drama, but it's a great day mascara.
NB: I have only used this with Shiseido's mascara base, because I use that base with EVERY mascara. It is my only HG product. Therefore, I cannot comment on how this mascara looks on a bare eyelash.

Roommate picked up two of these cuz they cost a dollar each. Used one. Long side (lengthening) is a little bit clumpy. Short side (volumizing/curling) is WAY clumpy. I mean, because of the price, why not, it was worth a try, but it's not a mascara I'd enjoy using.