Truly the best foundation I've found/used on mature skin! Looks like great skin and even better.

I've been wearing this for a few years. First I had the SP40 shade, and I just switched to SP20 because I realized the other was a little too yellow on me. It's probably fine in summer; but I was relieved to find a slightly lighter, pinker shade.

I have oily skin, and this foundation stays put so well! I would like the convenience of a powder instead, but the coverage and staying power don't compare. I would say the coverage of this is medium. I use concealer to cover blemishes; but this looks better in my opinion than a very heavy foundation that covers everything, gives a mask-like effect, and looks bad when it starts to melt off. Since this is so light, it doesn't look bad if it gets a little oily, and doesn't slip.

Also, the bottle I just finished lasted me at least two years... so I can't complain about the price.

Absolutely effective foundation with great coverage. Moreover, it's packed with sunscreen function too.

This is a great foundation with a powerful sunscreen and good coverage. I wish it worked for me. Unfortunately, the lightest shade is still too dark for my skin. Also, you have to shake it well before every application or the color is even darker.
Overall, a great foundation unless you have very fair skin.

I have been an avid reader if the reviews on MUA for sometime, but never felt led to do one myself. With this product I have to. I am absolutely in love with it. The coverage is medium which is prefect for my slightly red/oily skin. I am NC15 and got this in SP30.

Great product! It is really waterproof. I've tried it during holiday and took a dive in de swimming pool. I even took a walk in the rain to my work. Without umbrella! Ai...
The product stays in place. The color SP70 matches best with my skin tone. I have Mac MC40. It doesn't have a yellow undertone, more like a natural beige undertone. I like that. The foundation isn't sticky but very light en moisture. And it dries up fast. Price is acceptable.

this is a great daytime foundation....i love the coverage it provides and the finish as well...and most importantly, i love that it has a high spf!! i find that applying with a damp sponge gives the best results...almost dewey finish but still very matte.

This foundation was more medium coverage for me. I really like the feel of it, it's easy to use, blend, wear, and overall is a good foundation. I prefer more full coverage, and a longer wear. This did for the most part stay on all day, but not enough for me to ever wear alone at work again. I was more sweaty looking than normal, and my nose was so shiny even before my first break. Which isn't normal for me.
So I mix this with other foundations to get the perfect look. My favorite combo for summer is Revlon Colorstay in 200 Nude mixed with equal amounts of Shiseido in shade SP40. This is perfect! I get a little more coverage and staying power from the Revlon, but the protection and more natural skin look from Shiseido! Love it. The price is high for me, but with mixing it with a drugstore foundation I think I'll repurchase next summer. :)

I really like the staying power and finish of his foundation, especially for the warm weathers. The high spf is also a plus! However, I'm nc35 and the colors were either too pink or off. Sp60 was the closest match, as sp50 was too light and sp70 too dark. I tried to get used to it but had to return it because it was so obvious that I was wearing foundation. If shiseido decides to expand their shade range, I will definitely purchase.

Giving this a 4 even though it irritated and broke out my skin, because I thought it was pretty awesome otherwise. It's got a liquid texture, similar to Neutrogena's Ultra Sheer Liquid sunblock, so I wouldn't recommend this for dry skin unless you're willing to wear a really good moisturizer underneath. I definitely like this as a foundation though; the finish feels light and is like a powder, so even though it's light-medium coverage, it softens and blurs imperfections, and it's really buildable (you can achieve full coverage with yr concealer). This stuff really reminded me of Maybelline's long ago discontinued "Wonder Finish," which I hearted a LOT. So yeah, I thought it was the poop...right up until I started getting all these nasty little whiteheads ALL OVER MY FACE. Unfortunately, I think I must very sensitive to the high titanium dioxide content--:( Still, I have to admit that I wouldn't have thought twice about dropping 35$ on this again if it had worked out.