I love this as a highlighter under the brow! It's described as an "off-white" on the MAC website; I would describe this as a softly shimmering champagne color with a slight lavender tone to it. It's my favorite MAC eyeshadow to use as a brow bone highlighter because this one matches the color of the natural sheen when the sun hits the skin under my brow. (I'm about an NC30 for reference, though I don't believe that has everything to do with it. I'll also add that I've got dark brown eyes.) I think the name is adorable (phloof!) and well-suited for the tones of this eyeshadow.
Best Brow Highligter I have found for NC25/NW20 skin. Makes the brows pop. LOVE it!
This color is amazing. It's a super shimmery not glittery, champagne pearl with some pink in it as well. This was 1 of the very first Mac eyeshadow's I bought and I have always thought it was very underrated. I like using it with any eye combo. I love shroom but I tend to reach for this more often. Great highlight and inner corner color. I will def repurchase this.
very nice frosty white.. can use as a highlight or use as an all over lid color when doing a smokey eye.
Love love love this shadow. I can not believe I only recently purchased it. Phloof is such a beautiful shade. It brings a nice pop to your look. I used it on my mom as a highlight (she's around NW20 range possibly a bit lighter) and it looked gorgeous on her. I'm an NC25 and loved the way it looked on me as well. Everyone always raves about Shroom, but I definitely think this is the way to go. Its definitely tied with my beloved Ricepaper eye shadow.
Great highlight colour! and also good for summery eyes- mixed with corals it is so so BEAUTIFUL! Love it!
-Be sure to wear a primer as it can look creased if you dont!
one of MAC's best. This is the color for highliting and inner eye definition. This is a pinky/champagne/shroomy but with more oomph.
I could not be without it in my mu stash.
I can't imagine not owning this shadow! As someone with very fair, cool skin I find some highlight shades a little too warm or dark, but Phloof is perfect with almost any look.
Phloof! is the PERFTECT highlight color. It'll go with just about any look your trying to pull off. This is one of my top go-to colors when it comes to highlighters (along with Brule.) It's shimmery, but not too shimmery & has great lasting power.
LOVE this shadow, definite HG for me!
The colour is perfect for pretty much any look. I use it practically every day for a highlight on the brow bone and in the inner corners of the eyes. You cannot apply this wrong-it has shimmer in it but it is a very neutral every day colour which can be built up to be quite striking. You can do a very gorgeous night look with only this and Carbon or Satin Taupe. I've even used Sable and this alone and it is a beautiful day time look.
Basically it is my favourite MAC shadow because of its colour and versatility.