very nice frosty white.. can use as a highlight or use as an all over lid color when doing a smokey eye.

Love love love this shadow. I can not believe I only recently purchased it. Phloof is such a beautiful shade. It brings a nice pop to your look. I used it on my mom as a highlight (she's around NW20 range possibly a bit lighter) and it looked gorgeous on her. I'm an NC25 and loved the way it looked on me as well. Everyone always raves about Shroom, but I definitely think this is the way to go. Its definitely tied with my beloved Ricepaper eye shadow.

Great highlight colour! and also good for summery eyes- mixed with corals it is so so BEAUTIFUL! Love it!
-Be sure to wear a primer as it can look creased if you dont!

one of MAC's best. This is the color for highliting and inner eye definition. This is a pinky/champagne/shroomy but with more oomph.

I could not be without it in my mu stash.

I can't imagine not owning this shadow! As someone with very fair, cool skin I find some highlight shades a little too warm or dark, but Phloof is perfect with almost any look.

Phloof! is the PERFTECT highlight color. It'll go with just about any look your trying to pull off. This is one of my top go-to colors when it comes to highlighters (along with Brule.) It's shimmery, but not too shimmery & has great lasting power.

LOVE this shadow, definite HG for me!
The colour is perfect for pretty much any look. I use it practically every day for a highlight on the brow bone and in the inner corners of the eyes. You cannot apply this wrong-it has shimmer in it but it is a very neutral every day colour which can be built up to be quite striking. You can do a very gorgeous night look with only this and Carbon or Satin Taupe. I've even used Sable and this alone and it is a beautiful day time look.
Basically it is my favourite MAC shadow because of its colour and versatility.

This is a beige champagne shimmery shadow from MAC. It is good as a neutral if you like shiny and shimmery colors. I think it's a beautiful shadow, not too light and not too glittery, just a delicate pearly champagne. I like to pair this one with darker colors such as Satin Taupe. One of my favorites!

Phloof eyeshadow is an amazing eyeshadow and very versatile. I use it as a highlight and inside the inner corner of my eyes to brighten them up. Would purchase again.

phloof has been my go-to day color for years now. i change my looks up here and there but always go back to phloof. all i need is an all over wash of it from lid to browbone with a little bit of carbon worked into the crease, a little liner and mascara and im good to go. looks very neat but makes your eyes pop. it's also a great color because it can be played up or down and mixed with pretty much anything. its a very light neutral shimmery pink.