I'm usually not a big fan of paying big bucks for makeup that I'm going to have to throw away and replace after six months, but this concealer is pretty good. It doesn't work for under my eyes, as it ends up looking cakey, but any other redness on my face is taken care of with Boi-ing. I wear the lightest shade and it blends in perfectly with my skin! Because I use it mainly in oily areas to begin with, it doesn't dry my face out, but it is a fairly dry product.
After hearing how amazing this product was, I decided to give it a try. I love it! Crease less, full coverage concealer but does not look cakey! This has become a holy grail product in my makeup collection.
I heard that this is great for under eye concealer, WRONG. It creases TERRIBLY and seriously looks awful. I can't say it looks cakey because it looks so much worse than that under the eyes. Also on blemishes it looks dry. However it's creamy and covers redness well. Will not repurchase.
I'm an NC30 in mac and I got the no.2 in boing. I found this concealer to be too sticky. It made the fine lines under my eyes show up... And I barely have any lines. It didn't cover my dark circles either.
Don't fall for the for the cute packaging.
It's not a concealer I would recommended for anyone to buy, I prefer my maybelline dream lumi over this any day.
Very good coverage, covers what i need which is pesky blemishes. However it needs oily skin types to make it blendable to use, wouldn't recommend for dry skin.
good for acne
good for under eyes
lasts a while
not for all skin types
gets caught on flakes
Boi-ing is a life saver! Dramatically reduces the appearance of spots and dark eyes, works a treat and I carry it everywhere with me. It can dry up skin so make sure you moisturise before- apart from this it lasts a reasonable amount of time and the colour is not too dark or too light. I wear it over foundation or sometimes just to cover up spots without foundation.
I've tried Boi-ing as a part of the "How to look the best at everything" box. It came in shades one and two ( or three and four, or five or six for darker skin). I am impressed with this concealer. I use the light color for my undereyes before i put on my foundation. Then, I find that the second shade matches my foundation almost perfectly so i go over any areas that need extra coverage with that. Has good staying power. Definitely would recommend to users with moderate acne or spots.
Don't you love how some of these products are marketed with meaningless descriptions such as "industrial strength"? What does that even mean? This concealer is ineffective in several ways: not long lasting; creases like mad; and doesn't cover up moderate dark circles. I have tried every possible method of applying this stuff and even lightly buffing in the product did not work.
So, what to do when you are stuck with this clunker and cannot return/donate it:
1) use if as an eyelid primer
2) if you are saddled with a shade that is light for you, it seems to work ok as a highlighter of sorts
3) use as a spot concealer
It's a little too thin to hide any redness or discoloration under my eyes. It also seems to fade after a few hours.
It is very thick and causes milia under my eyes. Also, it is very drying!? But, it has a very neutral colour which blends easily with my foundation.