When i saw that this is a gel I instantly bought it. That was a big mistake. It clumped up and burned my eyes.
I have long lashes and this macara is perfect for them. You don't need a lot to make them full. I love the brush and the formula. I prefer this one to the Maybelline One by One. I don't use the waterproof.
-soft lashes (not stiff...yuck!)
-washable, comes of easily
-holds a curl (for me)
-can't add too many coats or else they flake
-if not careful, product runs off on lower lash line (smudging)
-can get clumpy, apply generously
Definitely a must have for my makeup routine. (:
I must just not like the Maybelline mascara formula, because this is the third mascara from that brand that I've tried, and I haven't liked any of them. I found the formula for this one to be too wet and I couldn't get very good separation, so my lashes looked thick (in a bad way) and spidery. I had to do some extra work with a spoolie to get them to look more separated. That being said, once I got them separated and the mascara had dried, it didn't flake or smudge all day, and I noticed that my lashes did feel very soft and pliable, and they held a curl. So if you like a wetter formula, this one definitely has it, and it does do a good job of volumizing. I just found it difficult to work with and not what I wanted, so I wouldn't repurchase.
I made this purchase because I had read that this was the replacement for the discontinued Maybelline Full 'n Soft. I really like this formula. It's wet and light, which I prefer for everyday wear. It doesn't clump on application and layers nicely. I can wear it all day and it doesn't smudge or flake. The flexing wand: I don't find it bends in a way that makes it difficult to apply the mascara, but it doesn't make it any easier or make for better coverage. I just don't understand that design decision. Kind of gimmicky. Ah, well. Will probably buy again as my everyday mascara.
When I brought this product, I expected it to be great like the falsies. I was very disappointed when I tried it on, the formula is okay (the waterproof one really is waterproof so that's a positive), however personally I find the brush to be awful. Its far to 'springy', and is rather messy. The shape makes it hard to get a good result. The mascara fails to lengthen my lashes or give me any volume, It just kind of coats my natural lashes but that's it. To try and use it up, i put it over the top of other mascaras and that seems to work okay. Really disappointing product, definitely would not repurchase!
I'm really surprised by all the negative reviews of this mascara! I love it so much I've just bought my second tube. I don't have any issues with the "flexor brush" as the mascara goes on so easily. I start right at the root of my lashes and wiggle through and have no problem with clumps, the result is just pure black, thick voluminous lashes. I've also reapplied it at the end of the day when I'm going out after work and it applies really well on top of the mascara I'd applied that morning which is great. I find some mascaras don't reapply well at all but this one is great, just gives your lashes that extra boost!
I find this mascara lasts really well and doesn't smudge at all, and keeps my lashes feeling soft which I much prefer to that rock hard feeling. I even use this as part of my evening makeup now, two coats are perfect. Highly recommend!
Let me start off by saying my lashes are average length and fullness, a major problem i have is they are stubborn when it comes to staying curled. I also really like thick black, glam, in your face lashes, day or night.
I'll just summarize this review in a few words: THIS MASCARA SUCKS.
If i apply it with no other mascara, its as if im applying gooey black paint to my lashes, which i dont need seeing as my lashes are already darker that this mascara anyways. The ONLY thing i found this decently useful for is separating my lashes when ive applied too much of my other mascaras, but this trick only works if you havent let your lashes dry yet,
This mascara would only be useful for those who like really natural day lashes.
I'm pretty happy with this particular mascara because of the brush. It allows me to apply multiple coats without clumping. Pretty great for a drugstore mascara and I look forward to picking up more tubes once I'm done with my other stash of mascara back-ups.
I bought this the other day, and I really liked it. You could apply lots of coats with out clumping, and it made my lashes look pretty and feathery. Unlike others, I didn't have any smudging, however, it did take a little bit longer to dry than other mascaras I've used. Overall, I thought this was a nice, affordable everyday mascara.
This mascara ends up underneath my eyes within half an hour of being applied. Its so bad! Don't waste your money. I was out having dinner and wondering why everyone was looking at me funny... I went to the bathroom before I left and discovered that my mascara had spread somehow down the top of my cheeks so it looked like I had been crying. Arghhh. Do not buy.