This stuff is magic, better than anything I've found at any price for color CORRECTION. It works amazingly well with other products to achieve excellent COVERAGE but a lot of the negative reviews seem to be based on expectations that it will do things it wasn't designed for.
Things to know to make the most of Age Rewind:
1) The peach color makes it perfect for color correcting the purple of dark circles (rather than yellow). It's thin, light texture changes the COLOR of the circles without adding an extra gloopy layer under your eyes.
2). My lids are purple too so it works well above the eye for this purpose as well.
3). It may not, however, be heavy enough to CONCEAL the darkness of circles. In which case, you use a CONCEALER over it that is a shade lighter than your foundation. But if you don't color CORRECT first, the amount of CONCEALER you will need to cover your circles can make it appear cakey and thick. Ironically two thin layers together give better coverage with much less product than concealer alone. I like Marc Jacobs new concealer.
4). If you are prone to creasing you will need to set it with very fine powder. People with oily skin would do well to use Wayne Goss's tissue absorption technique first; those with dry skin will need to insure properly hydrated skin. Nothing you can do with cosmetics can make those issues go away. I use Tarte's smooth operator to set my concealer, better than any powder I've found.
5). If your makeup is disappearing in a few hours try fixing it first. I know UD has a makeup finishing spray but I haven't tried it. I use Ben Nye final seal. Cheap and works really well.
I use a Shiseido primer first but YMMV. And I always check my makeup in bright light to make sure it looks as sheer as possible. It takes some practice to get it right but it's worth the effort.
In short, if you use Age Rewind concealer properly, it will not let you down. But in many cases it can't handle the entire lift on its own.
I am surprised at how much I like this concealer. I have it in Light, which is on the yellow toned side, for my NC25/C3 skin tone. The consistency is nice, blends out well, and does a decent job of covering my undereye circles. It doesn't crease on me and lasts well enough on my oily skin. Not HG, but I'd repurchase this if I was in a pinch.
The applicator puff thingie is okay. I don't hate it, but I hear people rip if off and get better results that way. I think the puff thingie is kind of gross and not very hygienic.
The first time I tried to use it, I had to turn the pen like one billion times. It's really hard to tell when product is coming out. Once you get the product flowing then it doesn't take quite so many clicks.
I like the consistency of this product. Light and easily spreadable. The shade (pinky one) is good for covering the blue undertone of undereye circles. I wish the packaging was better! I can't get a feel for how much product comes out in the fluffy sponge head and I have to keep dabbing my eye until the product is out (you cant see it come out, if you do it means you have winded way too much product out). This should come in a pen or a doe foot applicator instead. Nevertheless I like how it looks like I will be able to use the whole product up due to the mechanism inside the tube. I will find out when I run out :) I would repurchase.
I loved this concealer when I first bought it. However, out of 4 tubes I've used, 2 of the twist mechanisms have broken. The 1st was fine, the 2nd broke and I just thought it was a bad tube. The 3rd was fine, but 4th broke again. Fix the packaging and I'll buy again. Until then I'll try another product.
I have been using this product for about a week now and I have to say I am very impressed! I think I found my favorite drug store makeup. I love the whole idea of not having to use a makeup brush to blend in makeup, it has a sponge already on the makeup tube... So all you really have to do is twist the makeup out, apply and vola! I love how smooth the makeup itself is! Leaves my skin feeling and looking fabulous! I will be using this product over and over again. I am very impressed.
This is probably the best drugstore concealer I've found so far. It really does erase any redness or darkness and the consistency is creamy and smooth. The only thing I don't like is the packaging. (Its not very hygienic) But over all I love this product :)
Over all I do like this product. I tend to use it as more of a highlighter under my eyes, down my nose and at the corner points of my eyes. I use the benefit erase paste (lightest shade) to conceal. I find I have a little more controll. But this product does have it;s place and I will port it with me when I'm on the go if I need a touch up.
The one thing I absolutely HATE about this product is the packaging. It by far has to be one of the most inconsistant, breakable, aggravating things I have ever dealt with. I have twice had the twist mechinisim break so it won't move and leave me with no alternative but to break open the container so I can use up my product in a little lip gloss pot with a concealer brush. Sounds simple, nope it's a mess and a headache but I'm a stickler about using something up. So Ladies beware handle with care it can be touchy. For $8-$10 I expect a little better functional packageing.
Crabbing aside I do like the results I get with this and happy to use it again. (fingers crossed when I buy the new ones!)
Love this concealer, hate the packaging!
First the good: I don't have very dark circles, but I like to wear concealer under the eyes to look more alert, awake and pulled together at work or if going out. I pat this on my under eye area in 3 small spots then blend with my fingers or an Ecotools airbrush concealer brush. It covers my circles perfectly and looks natural. I use the "Light" shade (I'm NC25, Bobbi Brown in Beige for reference). It's very thin, fluid and blends easily but dries quite fast so you have to work quickly. No complaints about the actual concealer though - it covers well, convenient to take with you, lasts me all day at work with a light dusting of powder (not always - sometimes I just leave it alone, and it's still lasts). I think for severe bags or dark circles, this may not be opaque enough but it's worth a try and inexpensive too!
The bad: my ONLY issue with this product is the packaging, it has that gross sponge tip applicator. I don't like that because it wastes a lot of product which gets stuck in the sponge. When I buy it now, I immediately remove the sponge tip and just use it with a concealer brush - it's fine but sometimes too much spills out. Regardless of the packaging - I love this more than my MAC concealers, Benefit etc. For more opaque coverage, if for example I'm going to a wedding or something, I prefer Laura Mercier concealers or Bobbi Brown, but find the cream consistency creases a lot more and doesn't last as long as the Age Rewind, so this is perfect for everyday no-fuss, no touch-ups needed use. I've gone through about 2 of these, and it's a staple in my make-up kit, so I would repurchase.
This is great concealer especially for the price. I think its a perfect consistency and coverage, being light and silky but opaque enough to cover my dark circles. The staying power is also awesome, as I don't have to reapply for hours and it doesn't crease. Only gripe of mine is the packaging which can be cumbersome to work with and can get messy.
i love this stuff. i was useing mac pro long wear concealer before that really seems to cake under my eyes and makes fine lines look worse. this dont cake up it dont set in to lines the coverage is great and its much cheaper then mac im sold :)