I generally use this for under eye circles, being that it isn't quite opaque enough to cover acne scars, acne, and redness. Well, that's a lie. It does cover those things, but it doesn't last very well at all. I wouldn't use it for anything but under the eye. I really do like it for that, though. It doesn't crease, it blends very easily, and l really like the creamy texture. My dark circles are purpley blue and it doesn't cover them completely, but it definitely brightens them and makes me look awake. The brush applicator is useless in my opinion, but it doesn't really bother me. For the price, I will repurchase for dark circles.

This is a great concealer for a tight budget. It is a thicker formula that covers my acne, acne scars, and rosacea well. It takes a longggggg time to go through a full tube. I've been using the same one every day since the summer and I just finished it recently. I've also used this for under my eyes from time-to-time as a brightener and it works well for that too.
You can't really go wrong with this product. I think it's the best you can get for 6 dollars. Worth a try!

Needed a concealer for under my eyes to conceal minor dark circles and liked the price I saw on this so I thought, "Why not?" (Paid under $7.00 at Ulta and Walmart both)

I'm glad I bought this! It's so easy to apply and doesn't crease as long as I don't go, "concealer crazy" haha can you say hello tired when applying makeup? ;)

Anyway, I LOVE this product and will continue to buy it as long as they make it! I use it for under my eyes, in my lids and around my nose area and it works with both drugstore makeup and high end professional grade. So to say the least, I'm a happy camper!
Just remember to start off with a little and build from there, blend well which isn't hard with this product at all. And always use a "patting" motion, never drag your fingers along the delicate eye area.

(Just might not work for those who have super intensive dark circles)

I bought this concealer just because I was broke! but turns out that it's a nice concealer, it's light, bright, and easy to apply. What I don't like though, is the packaging think it's hard to squeeze from this tube.
Bought for 6 pounds from Boots, good value for money!

This is a pretty good drugstore concealer, but I hate the packaging. The brush makes it easy to waste product and when you get down to the end of the tube, it's really hard to squeeze the last of it out. I don't use the brush for application as it's too small/thin and messy. I just squeeze some product out and dip my concealer brush into it.


The color is pretty neutral and doesn't go on too orange or pink, which is perfect for my fair skin. It can oxidize slightly, so I use it underneath foundation on blemishes and spot treat with it after applying foundation and powder. It's pretty buildable without caking, but again, that will make it appear darker/orange. It doesn't entirely cover dark acne marks, but is pretty good at concealing red blemishes.


I don't have prominent undereye circles, so it covers about as much as I need it to there. This is the best drugstore concealer I've tried and it's pretty inexpensive so I will repurchase. I can only find it at Ulta though, which isn't the most convenient.

After seeing the raves about this on YouTube I had to try this first of all I haven't yet found a good concealer for under my eye I have really dark circles its a nightmare to cover however this does the job perfectly it's moisturising I feel and doesn't feel heavy or cakey I only use this for under my eyes it's worth the hype and the only thing I don't like Is the applicator apart from that its a great concealer worth trying

Well, I was seriously beginning to doubt that I'd ever be able to say this about a concealer, but I think this might just be making it as my HG concealer. Why? Two words: it's amazing. Yeah, okay.... I will go into a bit more detail than that!
First off: it's light enough for me. Nearly every liquid face product I try turns out to be too pink/orange based, and I end up looking worse off than before I applied them. However the lightest shade of this concealer is perfect: it matches my skin exactly, so I don't have the "reverse-panda" look goin' on, while still brightening the undereye area hugely. If you have problems with products (especially Maybelline) being too orange/pink, I'd definitely recommend trying this concealer out.
Second: it actually has really good coverage. My undereye circles are not too bad at the moment (it seems like the more moisturised I keep them the less noticeable they are), but they're still bad enough that if I go out without concealer on people start asking if I'm sick, etc. This doesn't erase them absolutely, but they are barely noticeable, which is great.
Third: This concealer has the most natural, "non-makeupey" finish of any I've ever tried. It barely creases at all, and stays looking slightly luminescent all day. I love it. I apply it over an eye gel, and set it with the tiniest amount of powder, and it stays all day with minimal fading.
All these things, combined with the fact that a tiny bit of product goes a really long way, mean that I'm not planning on transferring my affections to another concealer anytime soon.

The only con that I have with this product is its packaging: it's quite hard not to waste some product due to the gimmicky brush thing, and, frankly, I wish that they'd just put it in a normal squeezy tube. However I've learned to cope with it, and for the quality of the product inside I'm willing to put up with a little inconvenience.

I do only use this for my undereyes (or occasionally a tiny bit of redness around my nose), and I probably wouldn't recommend it for acne, as it is a highlighting concealer, and will therefore accentuate any raised spots, etc, and make them more noticeable than normal. However it does work really well for redness, so bear that in mind.

I've written a lot, but again it can be summed up into just a few short words: this product is awesome!

My favorite thing about this product is the packaging. I love the brush, it makes covering spots much easier. It is quite buildable and u can tweak it for different skin isses whether dull skin, blemishes, or under eye circles. The squeeze tube makes it easy to get every last bit out as well, great packaging. I only took a point off because its not as long lasting as I usually need a touch up throughout the day and it does settle in lines.

I think this is a very good product. I have really bad dark circles so I can't live without concealer and I've tried many different ones. My favourite is ELDW but this one is a close second. What I love about this one is that it has pretty good coverage and it's sort of creamy. As such it's very buidable without getting cakey. It gives a very natural and smooth looking finish. Usually creamy-type concealers like this don't last well, but this one stays put all day. The coverage is slightly less than ELDW, but still rather good and satisfactory for my bad dark circles.
It says on the packaging that it is 'highlighting'. I don't really notice any of that though. I use it to conceal redness/blemishes in my face (things I don't want to highlight!) as well and this works great. I prefer this one over the ELDW for that.
Overall I like ELDW just a tad more for my dark circles because of the slightly better coverage, but ELDW does get cakey if you put on too much. That won't happen with this one. Therefore I think this one is better for people with dry (under eye) skin.
I don't usually use the brush thingy on my face directly because that can be unsanitary, so I usually put a bit of it on the back of my hand and then apply it to my face with another brush or my fingers. I also cleaned the brush on the packaging once with brush cleanser and this worked fine.
Overall I think this is the best drugstore concealer I've come across because it has good coverage that is buildable without getting cakey, it gives a smooth finish and it lasts all day. I highly recommend it.

I'm on my 2nd tube of this, which is saying a lot since I love trying new products. I went through a phase of having absolutely terrible acne and this did a good job of covering it. My skin has cleared up now but I'm left with a lot of red marks that I want to hide. I now use a tinted moisturizer which tones down the redness a bit and follow up with this and you can hardly see them. The coverage is very buildable without getting cakey, which I really like. Before this product, I always had a concealer for my face and another for under my eyes. This bad boy, however, does double duty for me and I use it both places. It does a good job hiding dark circles too. For like $6, this is a winner. The packaging is dumb but I just squeeze some onto the back of my hand and work from there.


Note: I'm around NC20-25 and use Light-Medium in this concealer. I also find it applies best with a brush like a MAC 217. continued >>