I've gone through two tubes of this stuff for lack of anything better, but it's definitely not my favourite. It does diminish my dark circles, but it doesn't provide full coverage for them. I've found it pretty ineffective for dealing with zits as well. It does a decent job, but I think it costs too much for its effectiveness. I also think the colours are a bit weird. The palest colour is too light for me (which is odd, since I'm very pale), and the middle colour is too dark.

I've used this concealer for about six months now, and it's OKAY - but I think it could be a lot better for $10CAD.

I love this stuff! It covers my awful undereye circles and hides the acne scarring on my cheeks. For my low-maintenance days, I can actually stipple a bit of this on any red patches on my face, and it WORKS. I've never encountered a concealer that provides coverage and can also be used as a sort-of-kind-of foundation substitute! I haven't had any problem with a cakey appearance, so until then... Two thumbs up!

This is such a weird concealer (in a good way!); I hated it at first because I thought it wasn't full coverage enough but you kind of have to think backwards with this concealer. You almost have to stop avoiding cakeyness to get it to work.. if that makes sense. Not that you need to use more, just don't blend as much. I stipple it on acne spots and only blend the edges, then press powder over with a sponge or puff. This would normally make my makeup look horrible and really noticeable but with this is still looks reeeeeally natural but covers the spot completely. It also lasts throughout the day with powder and doesn't break me out (which is super important as it's the reason for me trying it.)
So, I really like it! It's worth the hype and worth a try! I wear it without foundation too and it makes my skin look flawless. This might be my HG...

When I buy a concealer I want it to do more than my foundation does, which this does not. It's very sheer coverage, so if I am trying to cover under eye circles or acne I have no luck. It can cover a bit of redness, but I need more than that. I have it in 15 fair which is too light for me and the undertones do not match the ones in my skin so it looks out of place and just draws more attention to the problem. In Canada this is simply not cheap (I still can't believe I paid 10$ for this, SO NOT WORTH IT) the packaging is OK, but I'm disapointed because I really like Maybelline. I have tried the fit me foundation and it was really sheer to, this line is for skin that just need a little bit of help/coverage, it is not good for me.

Update: Ok so i've been using this a bit more and i'm changing the rating to 3 lippies (from 2) because i'm starting to at least like it enough to use it up. but im bringing the packaging quality down to 1 lippie (from 3) because the little black band on it start rubbing its ink onto my hands and in my purse and the actually concealer like exploded in my purse (i was really unhappy about that)

This is officially my HG concealer! It blends beautifully and completely covers my dark circles, which are fairly dark. There's really nothing I would change about this product, and I'll definitely be purchasing another when my current container runs out.

it ended up choosing the maybelline fit me concealer as it was one of the few concealers in the drugstores that i thought had my shade(although i am half white, half black carribean my skin is olivey tan).

Application: When applied i thought it blended with my skin quite well but as soon as i went into natural light i saw that it was too dark for my skin and i looked 'streaky'...maybelline need to work on their shade ranges...

Packaging and Overall: I think the packaging for this concealer is very unhygienic as your applying the stick onto blemishes then back into the pot which i hate doing...i think this is what led to breakouts for me and i probably won't be using this again only for emergencys. ALSO THE STAYING POWER THROUGHTOUT THE DAY IS TERRIBLE :( ONLY LASTS LIKE 4 HOURS

For having never tried a liquid concealer before, I'm incredibly impressed with this product. I have typically only used a liquid foundation to cover large areas of redness, but this concealer worked 10x better. It's very pigmented! I was blown away to discover that all I needed was a small dab of product to do the job without reapplying. It's very easy to blend, doesn't leave my skin dry like a cream stick, and doesn't seem to have any ill effects, such as break outs, as of yet. I was worried I wouldn't like it, but I really don't like it; I love it!

I used to LOVE this and it USED to work like a charm. Didn't cake or crease & it hid my dark circles and blemishes well. But, for some reason, it started to cake and didn't hid my blemishes as well over time. Why is this? Is it jut because it's winter? Because I still have love for this product because of how easily blend-able it is but the caking and creasing...a big no no. Probably time to start searching for a new concealer =/ continued >>

In Europe drugstore brands like Maybelline are not that cheap, I bought this concealer because they have more colors to choose from and #25 matched perfectly with my (F&B C3) yellow undertoned skin. I like this concealer, it gives light to medium coverage but it's buidable. The consistency is not to liquid and not to dry and this looks alright on my dry skin but sometimes it can burn a little under my eyes (sensitive eczema skin). Now the thing I don't like, and that's the packaging, the printing did not stay on the tube and looks like a mess. Great drugstore concealer but bad packaging, Maybelline should improve that! continued >>

Nothing bad to say about it! I'm yet to find a concealer that makes me love it straight away but this is a really really nice concealer. Not too liquidy like most I have but not really thick, a small amount does the trick nicely!