I have Nw15 skin and the color 15 is perfect for me. It is pink so it's perfect for concealing blue around the eyes. (I don't have dark circles per say, just a lot of blue tint). I like to use a lot of concealer and applying it in a triangle shape to avoid the panda effect. It's really perfect, I said it with HD powder and it last all day. It's also a dream to blend and doesn't cost as much as my HG MUFE lift concealer.

It was on discount in my local department store, so I decided to give it a chance and see what all the fuss was about.

First of all, good packaging choice: the sponge applicator is way more hygienic than the pots in which you have to rub you finger over and over again. It works better this way, since you can also have a better control of the amount of product you are using.
The texture is very lightweight, maybe not the better choice if you have very deep dark circles, but with the advantage of being easily blended and not getting clogged over your fine lines.
The available shade spectrum is also very versatile, covering skin tones from the palest to the darkest, which is a refreshing novelty in the drugstore cosmetic market, typically very limited on this concern.

Thus, though it is far from being the best concealer I've tried, it is undoubtedly among the better ones you can find in supermarkets and drugstores, and a very good value for the price. Way to go, Maybelline!

I only bought this because I ran out of my usual concealer and had a coupon for Maybelline. It's not terrible but I feel like it doesn't last very long. Maybe I'm just used to a creamier concealer but I didn't think it gave great coverage either.

Better than some other drugstore concealers out there but I will not be repurchasing.

FIT me continues to impress. I purchased the undereye concealer in 20 after great experiences with the foundation (220 & 310) and powder (310). The concealer is creamy, covers my medium level darkness, and instantly brightens my NC30/C4 light tan Asian skin. Among the few times with new makeup where hubby looked at me and said, "Hm, something is different" (in a good way ha). And this is someone who can't tell when I have a five-alarm smokey eye! I dab with applicator, finger tap, blend w/ MAC 224, set with Kett or LM secret brightening, and it lasts a work day. I need to pat out creasing after 8 hours but that's reasonable to me. I also use as a brightener around my nose and smile lines too. Better than even Touche Eclat, IMO! Lighter formula and super blendable and very natural. Really loving the FIT me line!

This is by far one of the better drugstore concealers I have purchased. It is more liquidy than pasty, which I prefer. It does a great job of evening out the thin skin under my eyes, but the trade off is that it doesn't conceal as much as a thicker formula. However, I like that it does not settle into fine lines or cake and I don't have to tug around my eye area to spread it, which is a huge plus. I'd rather have something a little more sheer over something thicker and cakey. I purchased the 10/Light and it's a little darker than I expected, but it blends in well.

UPDATE: It really is too dark for me and makes me look older. Too bad, because it has a nice consistency.

I have been using this concealer for my under eye area and it does a great job concealing and highlighting. The consistency is perfect for blending and it does not get cakey. I don't use it on blemishes mainly because the shade I have would just accentuate them as it is a touch lighter than my natural skin color, and I feel it is the wrong consistency for blemishes. All in all it's a good concealer and the packaging is straight forward no fuss.

I tried the Maybelline highlighting-lumi concealer(or something like that, with the pen) and it worked pretty well but was sheer for one application and I wanted something that gave more coverage so I gave this a go. The Fit Me Concealer works great I must say! I got the lightest color so it could be a highlight as well as a concealer and one coat goes on very creamy, smooth, and easily blendable. It also adds pretty decent coverage and doesn't crease or rub off throughout the day. I would recommend setting with powder since it could smear if you touch your face. Overall, a very good purchase :)

Wonderful drugstore concealer. I don't recommend it for covering blemishes and scarring though. It's great for under-eye use. My only issue is it's packaging. I honestly don't know if I got a defective bottle or what but after awhile I realized that it was leaking all over my makeup clutch whenever I closed the tube.

I bought this last year (2012) sometime at Priceline and it was around $13 or so. I thought, what the heck, it's cheap I might as well. (This logic is becoming a spiralling problem...)

I didn't like this concealer at first but I'm avid believer in giving things the best possible shot before letting go and saying no more.

I'm around an NC20 and NC25-27 at my darkest points. Right now I would be about an NC25. I chose this concealer in 10-Light. I found that this concealer is great for people with minor pimple scars, little blemishes, redness that needs to be concealed! On days when I am lazy, I moisturise my face and go over problem areas (around nose, on some blemishes, under eyes) with this concealer, blend in with fingers or foundation brush, powder and then I am done with the base! It looks extremely natural.

BUT...

I would not recommend this for those with acne scars. Or are battling acne... as I found that it is light coverage and on the first few uses it did break me out with ugly bumps that hurt like crazy!

I no longer use this for my face BUT IT IS AMAZING(!!!!) for my under eye area. Man, I have the crappiest eye bags and these really do wonders for them. I put two layers and my under eye area is dramatically lifted.

The packaging is not great, concealer does end up clogging up around the spiral rim of the concealer and I hated it at first.. BUT NOW I LOVE IT. It thickens the product and I find that if I run my MAC 217 or Real Techniques dome shadow brush around the rim and use it under my eyes... it covers x3 better! It doesn't look cakey.

I might leave the product open for an hour to thicken up for use.
I do this with my new mascaras that are too wet. I leave them open for about 10 mins over 3 days (or if you're lazy, do it all in one day), when you put the wand back in give it a roll around. TADA, thicker consistency.

For reference: nc20-25, warm yellow undertones.

I purchased "20" sand. Apparently the concealers ending in "0" Are the yellow based shades and the concealers ending in "5" are the peachier/pinkies shades. Consistency is very light and creamy. Hard to build up pigmentation because too much of this product will cake up. I use this under my eyes over my bobbi brown corrector because I have really bad dark circles. I like to apply product onto back of my hand and then pat under my eyes. I Don't like using wand directly under my eyes because I feel like i have no control over how much product goes on the area and it will eventually cake up. This isn't HG status. I will just use up product but will not repurchase.