I have been using this foundation for about two years. However i wouldnt dare to put it on my face without mixing it with another, lighter foundation as it makes my face look like im wearing a mask. It is cakey, the colour range is just horrible, none of the colours suit me therefore i use it in the lightest shade and mix it with a darker shade light foundation to balance it out. I dont agree with some reviewers saying it hasnt got coverage, because it does, i have bad acnee scarring and afer my foundation routine you cant tell that i do amd i dont use any concealer, so i do think it does have maximum coverage, but i highly recommend mixing a pea size amount of it with another foundation to not end up looking ill and caked on.
I purchased this foundation after coming across it in my search for a natural, yet full coverage, water resistant foundation for an upcoming vacation. I was a little wary of the "maximum coverage" label because I hate the "mask face" look and heavy feel that full coverage makeup usually presents. I am so happy I relied on the good reviews, and ignored the bad, and took a chance on this product. It takes a lot to impress me when it comes to makeup and I have to be either really impressed or really disappointed to be prompted to write a review. In this case, I was very impressed.
I use loose, mineral powder foundation daily and I love the finish and coverage it offers me but I wanted to find something with water resistant properties for an upcoming vacation that was quick to apply, provided spf, offered me great coverage and that still looked natural. I have yet to test the "waterproof" claims of this product but I plan to update once I have. I have light/medium, sensitive, acne prone skin riddled with acne scars, and hyper pigmentation left over from recently healed blemishes and I am very self conscious of my skin without makeup. This product gave me the illusion of perfect skin I can only dream of having.
I have read reviews that say this product is heavy or cakey and I didn't find that in my experience. I think the key is to make sure you prime and that you don't apply it too heavily. I used an amount about the size of a small, un-shelled peanut, slightly larger than a pea, for my whole face. My skin has a tendency to get oily so I generally don't moisturize before I apply my regular foundation so I didn't with this either. What I did instead was put some moisturizer on the pads of my fingers and rubbed them together to distribute the moisture between them, then I picked up a little bit of foundation and applied it to my primed face with my fingertips. I found that putting moisturizer on my fingers helped apply the foundation smoothly and easily without greasing my face up. To me, this foundation sort of has a powdery feel as it dries which is velvety and soft on my skin. For me, using this method, it doesn't feel heavy and doesn't look like I have caked my face on which is something that is VERY important to me. It does dry really fast so you have to work quickly and in sections to avoid building up too much product in one area. I did find that the foundation did want to stick to a few dry patches on my skin and it wanted to crease in my under eye area but I have yet to find a product that doesn't. Those are really my only complaints with it at this point, though. My t-zone did get a little shiny about halfway through the day but I have yet to find anything that resists that completely so a touch with oil blotting sheets and some spot correction were all I needed to refresh. It lasted all day and still looked good when I went to take it off.
It covers my skin flawlessly and makes my acne scars virtually disappear with just one thin layer, it gives me the skin I wish I had without makeup. It even looks good in day light which is a true test for me with all my makeup, it's not obvious and it looks like my skin but better. I cannot express enough in words how much better it made me feel about my skin, I am so impressed with the natural, yet full coverage it offers. I don't like how it wanted to stick to my dry patches but that's something I can deal with as they are only temporary from healing blemish spots. I can see myself using this foundation on days when I want a "no makeup" look but still want to cover my skin's imperfections. My mom complimented how nice my skin was looking at the end of the day and she didn't know I was wearing makeup! I am interested to see how it performs against the sun and Florida humidity when I go on vacation but I hope for the best because I am pleased so far. If you want full coverage and a natural look, I would give this a try.
I probably wouldn't recommend it for very dry skin but if you have combination skin, like me, it could be a good fit for you. I have light/medium skin and I got this in Cream Ivory Light which is the slightest bit yellow for my complexion but it's a pretty close match. My apologies for the long winded review but I always like reading reviews with a lot of details before I shell out money for a product so hopefully this is helpful to someone!
I wanted to write to address some of the negative reviews, especially those that complain of a heavy/mask-like effect. I've found that applying *very little* of this immediately after applying EL Idealist provides just perfect coverage with no cakey look at all. It's a wonderful look. I'm stashing this for fear it might one day be discontinued.
I don't know how all the reviews are so good, May be there is something wrong with me.
I am so sorry to write this down,but I need to....I am so disappointed!
But I don't like this foundation. I have been using Clinique Continuous Coverage for about a year,but I saw so many good reviews on Estee lauder maximum Cover that I decided to give it a try..... Such a mistake and such a waste of money!
The coverage is not as good as the Clinique one's,neither is the staying power,not the finish.
It does NOT look like skin,like Clinique does. I also noticed that my T-zone get very oily with it in about a hour,which doesn't happen with Clinique.
I know my review sounds like I get paid by Clinique,but that's not the deal. I don't like Clinique products,except this foundation and the anti aging one (repairwear).
I just share my experiense . I will never buy this foundation again!
I use this on my cheeks and jaw line to cover up old acne scars from cystic acne...this stuff really covers.
I do agree it's thick and can look like a mask if you're not careful, so I wanted to share a technique I figured out (not really a new idea)!: just mix your regular day moisturizer with a small amount of this foundation on your finger, blend together and then apply with your fingertips...it looks natural and provides flawless coverage! I love this look and for days I want all-over full coverage, I use this technique. This technique still covers my acne scars but looks more natural. It blends onto your skin like silk and doesn't settle or look like a mask.
I hope that helps those of you think this is too heavy or mask like!
Coverage is great but looks like you're wearing a mask. Not natural looking at all.
OMG this stuff covers like nobody's business! I really like this foundation. It covers absolutely everything without drying my skin or make me greasy and cakey. You have to use just a tiny bit (a pea size is more than enough) to cover all your face. It blends so easily! First I was scared because this product has a very thick consistency, but I have feeling like applying Armani Maestro Foundation on my skin (because of this dry-oily consistency which is liquid by Armani and thick by EL, but it blends similar). The finish is matte, but in my opinion this foundation is almost invisible on skin. It feels very very light on the skin and last all day long. It didn't break me out which is very important for me. I have very pale skin and shade 11 VERY LIGHT is very good match for me (it's just a little bit more pink than I would like, because I have a yellow undertones... but it's nothing terrible, the foundation adapts to the skin after a while). The formula is not perfumed, non-comedogenic and contains anti-inflammators.
I use it with EL Translucent Loose Powder in 01 LIGHT and for me this two products works very well.
The only thing that make me angry is that this foundation doesn't control my oil very well... I have to do touch-ups during the day, but anyway for my acne prone skin is things like good coverage and no-breakouts on the first place.
One thing that I love about this foundation is that it does provide maximum coverage! I have tons of acne scars and this helped conceal & lighten the look of them (although they were not completely hidden, my skin looked almost perfect)
However, this tends to get me oily later on in the day (even with a setting powder) so I do need to blot once in awhile. In addition, it tends to settle onto the areas around my nose and mouth and it does start looking un-natural later on in the day. It also dries fast so you have to quickly apply and blend it, and if you have dry skin, make sure you moisturize and exfoliate to smooth it out or else it'll accentuate your dry skin. Also, if you add another layer onto your previous layer for more coverage, it starts looking cakey.
So I've had this product for quite a while and originally bought it when I was obsessed with full coverage foundation - for reference; I have a very sensitive but very oily t-zone, particularly my nose which breaks down the normal DW, MAC studio sculpt and Chanel Perfection Lumiere within an hour (seriously; I could cope with the shine, but it literally breaks down and even when I blot, it just disappears and leaves bare, ugly patches) and very red cheeks that are also dry! I used this occasionally for covering particularly bad breakouts but had never used it over my entire face as it's very, very heavy and tends to dry quickly and "stick". Recently, my nose has become even oilier and as I'm getting married in 8 months, I've begun the quest to find a foundation that truly lasts all day and that will battle against my oily nose! I finished my make up today at 07.30 am (for reference; I applied an oil free moisturiser, no primer as I find them too greasy and unhelpful and then applied a thin layer of thing with a combination of real techniques expert face brush and my ring finger. I then used mac mineralise skin finish in medium light). Throughout the day I still had to blot and the usual things happened (some came away from my nose leaving it a touch patchy but not as bad as usual) and at 13.30 (on my lunch break) very lightly dusted my nose and chin. When I arrived home, I touched up very, very lightly (probably not recommended) with my finger by patting (and a small amount of very light patting with the RT buffing brush) using a touch of the foundation (and I mean a touch!!) and a small amount of Collection lasting perfection. I then applied a light dusting of mac prep and prime transparent finishing powder and now, at 22.06 as I write, my foundation is still in place and looks almost as good as fresh. It is a little shiny still on my t-zone, but there is no sign of cakeyness or any of my very large pores busting to get through. I've gone into so much detail because I struggled to find anyone else providing similar reviews with similar experiences as me and hope that someone with the same sort of skin finds this useful. Honestly; with a little patience and blotting, touching up and powdering along the way, I think this is definitely one to have a go at using. If I could attach a photo to this review to show you how intact the foundation is, I really would!!!
A few days ago, I went to the Estee Lauder counter to pick up some Double Wear foundation. As I was about to pay, my makeup obsession kicked in, and I started to see what other goodies I could grab while I was there. During this time, I got into a conversation with the sales person about the Maximum Cover foundation. I was hesitant to try it because of the mixed reviews I read here. I was also concerned that it would be overkill on my face, as aside from the occasional one or two pimples, my skin is not as bad as it used to be when I was a teen. That being said, I do have scarring and therefore I feel I need a full coverage foundation.
The sales person told me that she personally liked the maximum coverage foundation over the Double Wear because of how smooth it made her face look and feel. She also said that she had an issue with the Double Wear separating on her in the areas of her face where her biggest pores are and even though she loved the coverage it gave her, she had to switch either to the double wear light or the maximum coverage to try to avoid the separating.
As soon as she said that, I was pretty much sold on the maximum cover. The last time I used the Double Wear, I had the same issue with it separating, but the foundation is just so amazing that I thought it might have had to do with the combination of my primer (Benefit Porefessional) and the foundation together. She assured me that it was not just me or my skin type and that she has had several other customers come in with the same complaint.
She then started to demonstrate on the inside of my arm just how the maximum coverage worked, and OH MY GOODNESS. It felt so powdery smooth, and light weight. And I can't even begin to wrap my head around how that tiny bit of foundation covered up most of my arm. She kept rubbing the little drop in circular motions all over my arm, and the veins that you can usually see were practically disappearing before my very eyes. She had me try to move the foundation around and it would not budge. I mean, I used a napkin and everything, and it just won't rub off without some sort of remover.
I decided to get a sample of the Double Wear foundation I had gone in to purchase originally and purchase the Maximum Coverage. It was actually a few dollars less than the DW, which was an added bonus. She discouraged me from getting any concealer or powder as the maximum cover would be enough to do the trick.
To apply, she told me to just put a bit on a warm finger and start rubbing/buffing it out in circular motions. I would suggest starting with your cheek and applying the foundation to one area at a time as it tends to set fairly quickly. I can guarantee you that a little bit goes a long, LONG way, so be very careful and just use a little squeeze to start. Also, she was totally right about using your fingers to apply. I definitely didn't believe her on that one, but this stuff sets so beautifully and seamlessly on your skin that it using even a Beauty Blender (which I absolutely adore) is sort of pointless.
I have worn it for a few days now, and I couldn't be any happier with the product. My skin looks flawless, and there is no cakey look going on which I'm thrilled about. I have worn it for long periods as well as outside in the heat, and I still looked great at the end of the day without using any sort of setting powder or anything like that. And of course, it doesn't rub off. At all.
I would definitely recommend that you put on some bronzer or blush after applying this and walking out the door as it gives such a full coverage that you want that dimension added back on your face. I cannot attest to how the makeup works without a primer, as I never go without applying primer first, but I'm sure that if you use a moisturizer for it to stick on it would do well, as I have played with it on my arm a few times since without putting anything under it and it stays perfectly in place until I use soap and water to take it off.
I love the packaging because it doesn't take up much space in my makeup bag and there is no worry that it will break during travel. There is no wasting product to worry about with this packaging, either.
As you can tell from my lengthy review, I am just amazed by this foundation. The only negative I have to give it, is that there aren't that many colors to chose from yet, but it's a small negative as the color I found (03 Creamy Vanilla) works wonderfully for me.
If you are curious to try it, I would get it somewhere with a money back guarantee and purchase the Maximum Cover along with getting a sample of the Double Wear. This way if you end up not liking the results of the Maximum Wear, you can return it for your money back and still have some of the Double Wear to use until you can swap them out.
If I see any changes with this product, I will report them but so far, this is my absolute HG foundation/concealer product.