I love this product. For some reason, most waterproof did not work for me and hours later I would get panda eyes but for this mascara, the mascara did not come off even when I pinched my lashes to test out if it would leave some mascara on my fingers.
The only thing I don't like is the brush. It didn't really give a falsie effect. But that maybe because I have a thin lashes.

I was excited to buy this product because of the rave reviews i read, but then when i finally got one and tried it i was really disappointed! I expected a lot from it maybe..for me its just a regular mascara, not too bad but it didnt fulfill its description of getting a longer, fuller and most importantly false looking eyelash. I just have to experiment by applying a mascara base and coating it with other mascaras to make the most out of it.

I wanted to like this, I did. I will get by with it until the tube is gone, but am never buying it again. Brush is awkward, and formula is so clumpy. Once I work the clumps out of my lashes it looks decent, but not so great that it's worth the hassle.

I really can't understand why there are so many positive reviews about this one. I hate the formula it is so flakey. Not a fan of the brush either. I try to go back to it once a month and I end up disappointed every single time.

this is my third one, like it a lot. I think the wand is good more getting the roots. I like the formula a bit more after a few uses.

Favourite mascara! I have used expensive mascaras but I always go back to Maybelline as I have found they are just as good and so inexpensive! Once I tried this one, that was it, I need no other! I have fine lashes which aren't particularly long and so I have always had to curl my lashes then apply mascara but since using this I just have to apply 1-2 coats of this and I'm good to go. Very happy with this product as it curls my lashes also and plumps them up. Would definitely buy again!

My favourite mascara ever. A lot of my clients get surprised when I whip this out as they expect me to only use high end products, but this is better than any high end mascara I've used, they want the best, and this is it. I use this on both myself and clients and I love it.

I really liked this mascara with the exception that it is ridiculously hard to get off! I guess I should have expected that from a waterproof mascara, but I have used waterproof mascaras in the past and they have all come off fairly easily with makeup remover. With this mascara I used makeup remover to take it off at night, washed my face and then used makeup remover for my eyes again in the morning before washing my face to attempt to get rid of the lingering mascara. I will say that I do tend to use a lot of mascara so that doesn't help that fact that it is hard to get off, but even so it's never been this much of a challenge with other products. I will probably try the non-waterproof formula because I do LOVE how this mascara makes my lashes look. If you like dramatic lashes I would recommend this.

This was a very average mascara for me. I have stubborn asian lashes that don't hold a curl well. This mascara didn't help that at all. I expected more from it considering its waterproof but it just didn't hold my curl. It also didn't give me the length and volume that I wanted. It's an alright mascara, but I wouldn't purchase it again. It just didn't work for me.

Pros:
- Gave me thicker looker lashes
- Lashes still felt soft to the touch after application
- Didn't cause my poker-straight Asian lashes to droop, this maintained the curl in my lashes very nicely
- Practically ZERO smudging
- Did not irritate my eyes

Cons:
- Dried out rather quickly

Would definitely rebuy!