I really like this mascara, i never buy the same mascara, i always go for a change. I bought this one as it promised volume x 14.
Well for starters my first thoughts about this mascara was that it was meh! bit watery and not doing much. I persisted and then i guess it wasnt so watery after a few uses and whoa it finally worked.
I saw a YT make up artist, Emilynoel and she likes this one too and i agree with what she says. Its very black, and makes my short asian look long curved and very full. it really makes my eyes pop and I look like i have so much more lashes.. First mascara that really does the job well i think. I think the mascara is quite budgeproof because ive been to the gym and its fine.
My only complaint is that when you put it on, you do have to go slowly as it can get kinda clumpy. But the results are well worth it. Secondly i wish the handle was a bit longer and the brush not as thick, But i guess the thick brush is doing its job right??

other than that i would buy this product again!

I pretty much like this product. It's now my new favorite. It doesn't say it's waterpoof so i thought it was not. However, I put it on my lashes on a raining day, it doesn't smear off at all. It is so waterproof and smudgeproof.
For volumizing part, it's not a volumizing mascara as it indicates on the package, but It is more like a natural lenghtening mascara. it gives your lash lenghtens but not that dramatic. its also good for putting on your lower lashes. good lengths but no smudge.
It's also easy to be removed off. I will keep using this mascara until I reach the end of the tube.

I'm afraid this mascara was a miss. This is surprising, since I am a huge fan of Rimmel mascaras. I just found it a pain to get it to work. I had major problems with clumping, and the wand was a little bit too big for me. I had a hard time getting all my lashes. The bright pink tube is super cute though.

I decided to give this a try after finishing numerous L'Oreal Voluminous mascaras. This is actually a really good mascara and is comparable to Voluminous. Though I think the brush from Voluminous is a bit better. It gives great volume and separates and is a good shade of black. It does not smudge onto my skin under my lower lashes which is great. I hate when mascara does that. No one wants racoon eyes midday. The pink bottle is really cute too as others have said.

This mascara is a decent one - I found it was kind of similar to my beloved L'Oreal Voluminous - added volume to my lashes but didn't apply as nicely as Voluminous, my lashes were separated in some spots, kind of clumpy in others. It's "ok", kid of hit or miss when I used it. The brush is a pretty big one, and the packaging is super cute (love the pink), but I would probably not repurchase.

This is a decent mascara with a nice, large brush. Applies fairly easily, makes lashes look long and lush. No complaints from me, really, though I can see others have a lot of problems with it (maybe they changed the formula?).

HG! HG! Where has this been all my life?!
I've been on the hunt for my HG mascara - my lashes are short and sparse...and my eyes are so dark brown that often, no mascara is black enough (and my lashes are not thick enough) to enhance my deep brown eyes.
Other mascaras I have used include Loreal carbon black, Sephora brand, among others.... and this was amazing. The formula is very black and wet, and that is good for me because it doesn't dry out. It does NOT smudge and I have oily combo skin. It plumps my lashes and lengthens them although the curl could hold better - nothing a curler couldn't fix.

The best part? Its buildable properties are endless. If you apply it 3x, you get 3x the intensity. If you apply it 10x, you get 10x the intensity.

This is as close as I can get to having falsies so far.

Plus, the new formula boasts that it contains keratin protein and collagen to condition lashes while you wear it.

Unlike most, I felt the pink packaging was too reminiscent of makeup packaging my mother wore in the early '90s (I am 23). But the product is awesome and the brush functions as it should.

Great drugstore price as well.

HG.

Second to foundation, mascaras are the hard product for me to find one that I really love. This product is extremely black which I love. The wand is standard, nothing really different from any other brands. While I do get some volume, I really don't get the 14x volume that they advertise. I always use a lash primer because my lashes are sparse. I would purchase again, but I am still in search of the mascara that gives me that gives me everything in one .
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I wanted to like this, but couldn't. It volumized alright, but left my lashes stiff, sticky and oddly bent - not curled, not straight, but very uneven and sickly looking. It is also very difficult to remove.

i love this mascara!! i have noo visible eyelashes and this makes them look sooooooooooo nice!! but somehow on my sister they look longer than mine :(.. its not waterproof soo lippie off for that.. but over all def a good product.. and doesnt make my eyelashes look spidery!