I got this during a buy one get one 50% off sale at CVS. It works really well! I have the non-waterproof version, and it doesn't smudge! I have to use 2 coats for some good volume. Also, I haven't experienced any flaking. I'm pretty satisfied with this mascara!

I have this in waterproof. Absolutely useless. Smells awful, smudges, and goes on goopy and thick.

I bought this mascara because of all the hype on Youtube. Everyone seemed to like it and I even watched the demos and it looked like it really did wonders for people's lashes. I was very impressed.
I love the purple tube. It's gorgeous. The brush seemed great also.
When I first applied it, I didn't get much "oomph" on my lashes, just some color and definition. The next time and several times after that... nothing, just the same, very natural lashes. I don't mind that. I like natural lashes. I don't need much, because my lashes are quite long and thick naturally, so I was only a bit disappointed about it not being the miracle maker as everyone seemed to think.
I would have been quite ok with it, but after about one month or so the mascara dried out. I have other mascaras that I use too, so I didn't use this one every day. I had about a week break of using it at the end of the month I bought it and when I put it on after the break, it had dried out completely. I got horribly clumpy lashes, which was totally weird with this mascara. It was all clumpy mess. I had to take the mascara off and put another one on.
I tried this mascara again the next day and the same thing happened. It was very sticky and dried out.
It's not an expensive mascara, but I will not purchase it again. I want my mascara to last without drying out more than only one month.

I have to say i was very supprised with this mascara!
it's 'tripple pump brush' is very strong and solid so you can really get it in at the roots of your eyelashes and wiggle them up. it coats each individual lash from root to tip and doesnt make them look too thick or fluffy. it give tremendous curl and volume. the consistancy is not too wet, neither is it too dry. it is just perfect for me as i have very long and straight lashes. (i like the Intense Black colour.) a collegue of mine uses it and her lashes are quite short but the curl and volume she gets with this mascara is unbeliveable, it lenghtens her lashes too, without making them look spidery, or spindely..
i would have liked to have seen the packaging with a bit more curves to it to match it's name, but the colour purple is realy lovely and you can easily find it at the bottom of you rbag. (unless your bag is purple inside!)
i have recently tried a few high end mascaras, similar in form or claim to do the same things, but they have just been passed on as i got very frustrated with them! so i have to say that rimmel have come out on top with Sexy curves!..

This is a really good mascara. Im always on the hunt for a really nice one and this is definitely up there. It gives nice curve and lengthens. Takes a good 2-3 coats to add volume but sooo worth it if you have the time.

I bought this the other week as it was on sale at my local cosmetics counter. The packaging was pretty, purple and sleek looking, and the price was right. I sort of wish now that I'd saved my money.

It's a fairly runny formula, that takes forever to dry. I've ruined my makeup trying to put it on after completing my look, and I've tried to apply it before I start my face, either way it's a pain in the buttocks. I don't have super curly eyelashes to begin with, so I curl before applying any mascara, but this formula actually weighed it down, and took away any "curl" I may have previously had.

Furthermore, you can't build with this mascara - as you keep building, your eyelashes start looking spidery and clumpy. Not hot at all! I'd advise trying another product if you're looking for something that will really curl your lashes and finish off your look. :)

love it, one of my fav mascaras

Still on my quest to find a good cheaper brand and really was not impressed by this! If you are looking for fuller and longer lashes to enhance your short average lashes then this isn't really the one. It can define your lashes and make them show up more, but it isn't really a mascara you can "work" with. I tried and applied several coats and eventually they became like spider lashes, all clumpy. I have passed mine to my mum to try!

This is my all time favorite mascara. It gives me TONS of length and volume without ever clumping. I will buy this over and over again.

This mascara is just okay for me. I wouldn't say it's terrible but it's not really great either. It did curl my lashes pretty well but gave no volume. This would be pretty good if you first use a different mascara and then do a few strokes with this, before the first mascara dries, to get some more curl. This mascara also smudged kind of quickly for me and I can't handle waterproof mascaras so this was also a drawback.