I really like this. It's a nice shade for fair skin tones (I'm about a Golden Fair in EM shades). Something about this goes with my skin tone perfectly - it's very neutral. It's sheer, non-shimmery, and very natural looking, with no orange or red undertones. The EM foundations don't work for me, my skin's just too dry, but I like this bronzer. I probably wouldn't repurchase unless it became available in a pressed formulation though, just for ease of use. There are also reviews for this shade under the 'Everyday Bronzer' heading (the Everyday Bronzer is just one shade though). There are three separate EM bronzers: Everyday, Soft and Sparkle.