This was my first foray into using eyeshadow primer so I wasn't too sure what my expectations should be.
First off this product behaves really weirdly in the packaging. When you first get it it leaks whenever you open it. It's like there's a pressure build up and product just comes out of the tube. It's really annoying bc a lot of product gets wasted. For me this happened for like an entire month before it stopped.
Secondly, this product makes my lids burn. For the record UDPP also makes my lids burn as well. It's not incredibly painful just... Noticeable. And weird.
I did notice using it that my shadows did not crease and lasted all day, which obviously that didn't happen when I was using no primer so that was a plus. And since I had no basis for comparison I just assumed this was a really good primer and was doing its job.
Over the summer I bought the naked basics palette-- and returned it like a week later all frustrated bc the colors were "poorly pigmented, chalky, dragging across my lids, not applying color evenly and just generally not 'popping'" like I felt they should.
Long story longer I received the naked 2 palette around the Christmas holiday- and started using it daily and LOVING IT. But by this point I was using a different primer (MAC painterly, occasionally my sample size UDPP). Anyway it didn't make any sense how much I suddenly was loving the formula of UD eyeshadow when I hated the basics palette so much just months prior.
I repurchased naked basics, for science. And started using it with painterly-- and OMG I was so wrong the color payoff is terrific and the formulation is incredible.
I feel like such a jerk that I returned it some months back. It wasn't the eyeshadow-- it was the primer. Wnw fergie primas primer.
So in short:
Eyeshadow will not crease
Eyeshadow will last entire day
Burns my lids
Is expensive for wnw (I paid $6)
Makes eyeshadow "drag" across lids for patchy application
Colors look "dead". This primer does nothing for making the colors pop
Absolutely the best primer out there. I have tried everything...Urban Decay, Two Faced, Nars, Benefit and Lorac - I crease after about 4 hours with them all. I have even used primers with Mac Paint pots or Mabelline Color Tatoos under my shadows and I still crease. I do not crease at all with Wet'n'Wild. As the ultimate test, I wore the Wet'n'Wild primer without a paint pot or colour tattoo underneath and my shadow lasted all day. This is unheard of for my lids. Kudos to Wet'n'Wild!
I have never had such success with an eye shadow primer. The texture if a little bit different than others I have used, but that is fine by me because IT WORKS. My eyelids tend to get oily as the day goes on (gross, I know) and I always end up with creases. If I'm not wearing primer, it'll crease in a few hours. With primer, my eye makeup will hold out against creases for 6 hours, maaaaaybe 8, depending on the primer. I have tried cheaper primers, more expensive ones, ones with a wand, ones in the tube, and all kinds of tips and tricks to help your eyeshadow to last, yet NOTHING has worked as well as this.
I wake up in the morning, put on my makeup, use a dot of this for each eyelid and then 12 HOURS LATER when I'm taking my makeup off and getting ready for bed, my eyeshadow is still creaseless and fantastic. This would be a bargain at twice the price, for me. And I love that it is widely available. I don't have to order it online or go to a special store, it's right at my local Wal-Mart.
I don't know how girls with normal or dry eyelids would like this, it really almost felt powdery and dry once applied, but if you have oily eyelids, spend the 5 bucks and get some of this, it has been a MIRACLE product for me!!
Wow. I have VERY OILY and hooded lids, so everything either smears, fades or creases. I've tried UD, Lorac, Elf among many primers to see if anything would help. Nothing lasted longer than lunchtime. Even my stay all day waterproof stuff faded and creased by day's end. Then along came Fergie and her primer from Wet & Wild. On day 1 my eyeshadow (Bare Escentuals and Maybelline) stayed put, just as when I applied them. My eyeliner didn't transfer into the crease either. Day 2, same thing into this weekend when I put on an Elf eyeshadow and used a eyeliner pencil (which would have died in a hour before). That night, it was all still there and just as I had applied it. I am in shock, but beyond happy. Now I can experiment beyond the heavy duty waterproof stuff I had to use before (just to get it to last through most of a day). Now please Wet & Wild, just don't discontinue this product. It's AMAZING!!!!!!
This one was a very pleasant surprise. I prefer it to UDPP and TFSI. I have used this exclusively for a little over a month and can honesty find no reason to go back to UDPP, my preferred primer. This primer is a little bit thicker than UDPP but it spreads very easily. I have not noticed any dryness. It does a pretty good job of canceling out any discolorations on my lids before I add my shadows. I'm getting the same type of long wearing results I've enjoyed with my UDPP and TFSI.
This is a great buy....I'm glad WnW finally decided to sell these.
I really liked this product. It's very economical, you only use a tiny squeeze per eye, and it comes with quite a bit of product. I think I paid $4-5 for this, so that's really a steal for how long it will last.
This formula is thicker and drier than UPDD or ELF primer (other primers I enjoy). It isn't sheer, but also not opaque. It lightens quite a bit of my veins and other discoloration on my eyelids, but doesn't correct it completely (which is fine with me). It is slightly lighter than my natural eyelid color (and I'm pretty pale, I could see this looking odd or ashy on much darker skintones).
It did make my eyeshadow last quite a while and prevented creasing. Colors went on pretty vibrant, too. It dried fairly quickly & didn't leave much of a tacky finish, which is why I think colors aren't quite as vibrant as with some other eye primers, though it made blending shadows easier.
My only complaint about this product is that it is very drying. I know this probably doesn't affect many reviewers, since most are looking to avoid oily eyelids to keep shadows from creasing, so it's probably a benefit for many. I don't have oily eyelids, and I have very dry skin, so this can make my eyelids look crepey if I'm not careful. Also, a tiny bit got in my tear duct when I was applying to the inner corner of my eye, and it completely dried it out and was painful. I know, I know, I shouldn't be getting product near there, but it just reinforced how drying this formula is for me. Again, this probably isn't an issue for most, but those with dry skin, be sure to moisturize well and don't overapply.
I would still repurchase (though I may not need to, with so much product & so many other primers at my disposal) because it's a good product at a fair price.
To say that I love this product would be an understatement. I've tried eye primers by ELF, Urban Decay, and Too Faced. The ELF primer was good for me at first, but I found as time went on my shadow was still creasing. As far as UD and TF, I just couldn't justify spending so much on such a small amount of product. I heard great things about the NARS primer, but again, I couldn't bring myself to spend that much. ANYWAYS, to the product that this review is actually for:
Once I used this for about a week I knew I'd never turn back.
-Affordable (I believe around $4.99)
-DOES WHAT IT'S MEANT TO DO - I've been using this for many months now and it hasn't stopped working or doing less since the first day I used it
-Packaging is nice; no doe foot applicator (it's in a tube) so it's probably more hygienic PLUS you can actually get all of the product out unlike those bottles
-The amount of product - like I said, I've been using this for months and I still feel like I have so much more product left
-Thick consistency, so you don't need to use as much product
-I'd say the only somewhat con for this is that it doesn't make my eyeshadow as pigmented as some other primers have, probably because it's a thicker consistency. It's not a big deal, just a slight thing that I've noticed.
I honestly don't think I'd buy any other eyeshadow primer ever again. This product is just perfect.
I have nothing to add to the positive reviews, but this is definitely a dupe for UDPP Original, minus the price tag. I happened on a review just as I was finishing up a double size tube of UDPP. This is a MUST HAVE!
This product is a true game changer for me after years of shelling out $15+ for eye primers. I have it in "A little party," a shimmery, rose-gold shade that's slightly cool on my nc25 skin but very wearable. Truly keeps my shadows on the entire day with minimal fading and I don't experience any creasing until the twelve-hour mark, which beats my beloved UDPP that creases after 8ish hours of wear. Overall, ill repurchase for sure, my only gripe is it takes a minute or two to set before applying shadow! Fergie's wet n wild line is hit or miss with me, but this one's a mega hit and the best primer I've found:)
All i can say is WOW! I got this at walgreens ovio cuz the reviews are frickin' awesome! My shadow lasts ALL day no budging,flaking! I even got the new shimmer one similar to the Sin by Ud. I HATE the UDPP they are super expensive for some Sh*t that does NOTHING! I compared both of these i put a small dot of each on my leg and topped it with shadow i put on leggings and went to bed 3 hours l8r the shadow on the UDPP was COMPLETELY faded while the Wet' n' Wild was still going strong and visibly there :) For reference i got the Anti-Aging UDPP so maybe that has something to do with my infinite hate (jk) but i lost the recite :(