This is my favorite concealer. It covers dark circles, redness around the nose and blemishes. I'm about a NC35 and Medium is very close to my skin tone in terms of shade and undertone. It almost never creases, blends easily and feels lightweight. I usually blend it with a Real Techniques brush after applying it in a large inverted triangle shape under my eyes. I don't even need foundation after!
My only concern is the packaging because I feel like a lot of product is wasted on the sponge. Other than that, this is excellent for the price.
I'm always to trying to find ways to simplify my makeup routine in the morning. This concealer appealed to me because it's so simple to use: swipe, pat and you're done. I'm NC40 and use the shade in medium. Even though this shade is lighter than my skintone, it blends in beautifully and conceals my purplish circles. I have been using this for 6 months every day and have only used half of the product. I also love to use it on the corners of my nose which can be a little red. I can skip powder thanks to the staying power and coverage of this concealer. Excellent product, very affordable and will repurchase when I run out of it.
This is my favorite under-eye concealer! Even though my skin tone is tan (NC 40 in MAC), I use the shade 'Medium' because I like my under-eye concealer to be a few shades lighter. It's very creamy and blends well. Other reviewers have complained about the packaging, but I actually find it quite nice and very convenient. If you're worried about bacteria, you can always just wipe it off with an alcohol swab (or a cotton round with some rubbing alcohol on it). I've also used this to cover up blemishes/pimple scars and redness and it works well for that too. As long as I use a setting powder, this lasts all day and I don't need to worry about creasing. Even with frequent use, one tube has lasted me a very long time. Will definitely repurchase!
It's a very decent concealer and doesn't sit on my lines. I have tried thousands of concealers and this one is one of my fav. behind bobbi brown.
The coverage is medium, it covers my deep dark circles, BUT there is still a "dark shadow" left. Perhaps I would need to use a corrector/neutralizer before the concealer. For the price, thought, it does a great job.
This review is for the shade "Brightener".
Packaging wise is ok for me as I would put it on the back of my hand and not directly use the applicator on my eyes.
The texture is comfortable as under-eye concealer that would not crease or dry out.
But the shade Brightener is too pink that turn grey after application, and I could only use a sheer layer that is not working as a concealer. WISH they could make it peachy.
I *though* this is a peachy shade when I got it, so it's a disappointment...
This shade is not recommended, but I still want to try the skintone shade that might work, as I used to love the double-sided from this line that was discontinuous.
I'm really glad I bought this , This concealer helped made the dark circles under my eye look like I don't have any dark circles anymore and Im really glad I have this and I will keep buying this
Im in love with the Maybelline Instant Age Rewind Erase Dark Circle Treatment Concealer . I have it in Neutralizer . It covers my dark spot really well I love the little sponge it has and I love that all I have to do is twist . How I apply this is I just swipe under my eye and either blend with my fingers or a makeup brush
Another drugstore fail for me. I really wanted to like this, I got it in the Brightener shade. The packaging is terrible, the clicky-twist up part pops up and I have to push it back down in order to click it up to get more product out. The coverage is decent. I also find that even when using a setting powder the product never seems to set and I can wipe it off hours after application.
I don't like to waste money, so I will continue to use this on light makeup days. If you are on a budget this isn't a bad product.
I wouldn't waste my money on this again. It doesn't conceal well,the sponge applicator is messy and with that plastic cap I'm sure it's a breeding ground for bacteria. I didn't like the way you had to turn click it to dispense the product into the sponge. Not worth it.
Love this concealer. Have used it for over a year now. Creamy, very pigmented, lasts all day. Hides and brightens dark circles (with NO shimmer) and hides blemishes or redness too. My HG and has been for a long time.
I honestly really like this concealer. at first I didn't think I liked it because I didn't think it covered well but I figured out if you pat it in with your finger it covers a lot better then any brush or sponge! so now I do that and I like it a lot it covers really well with only a thin layer and you can build the coverage (: