I like it. i really do. its a mild, moisturizing shampoo that i am currently using on most days. i do use a sulfate shampoo once every few weeks just to get rid of any residue or build up i may have on my hair due to products.
PROS: no harsh chemicals, preservatives, or sulfates. It actually uses Decyl Glucoside as the sulfactant which is mild and great for sensitive skin. I love that its moisturizing. My scalp tends to get dry at times and i think using the shampoo helps it retain moisture. It doesnt have sodium chloride. I get keratin treatments and sodium choloride is a big no no!
CONS: the smell is not going to be for everyone. it doesnt have perfumes in it so it smells kind of natural. Good thing is it doesnt linger in the hair after you wash out. the cost. its $9.99 at target and 11.99 at Walgreens. kind of pricey for a shampoo. i would prefer it to be priced along the lines of Organix and/or Renpure and stuff like that.
I do want to say that i am half black and half asian so my hair is a product of that, its curly and long and thick and curly hair by nature tends to be drier than straight hair. This keeps my curls moisturized well. I do think that this shampoo is only appropriate for "ethnic hair" or something similar. I do not recommend this for bone straight, thin hair. if you know what i mean :-)
Not impressed with this shampoo at all. First, it smells awful. I liked the natural ingredient list but did not find that this product was beneficial to my hair in any way. Left it feeling dry.
OMG! i love this shampoo. do yourself a favor and at least buy the sample pack. you will get four 4 oz containers for the line, which is more then enough product to determine if you like the product line.
The shampoo is great it feels like you just put conditioner in your hair. and the smell is a nice and soft natural scent. this is my new shampoo.
This is one of the best "organic" shampoo I have tried to date. And at this point, I don't feel like trying to find one better. Let me talk about the pros about this shampoo. For one, a little goes a long way. Seriously. I have hard water, thanks to the good folks of Chicago Water Works, and most shampoos do lather if I pour a palm full in my hand to lather one side of my hair. Now I know lather is a cosmetic thing and it really does nothing in terms of cleaning the scalp but I love my suds. For me, after you shake it well for it to mix well, two dime size can do my whole head.
Second, while working the shampoo in my scalp, my hair feels soft and "detangled" almost. I mean it is really hard to tangle up my hair while shampooing my hair with this product. It makes every snarl and knot loosen free. Third, it rinses clean but does not make my hair squeaky clean, which I don't mind since I have a dry scalp and hair. And fourth is the best part: it completely cured my itchy scalp. I didn't have dandruff but my scalp would be itching like crazy like I had head lice or something. I guess whatever shampoo or product I was using, my scalp did not agree with it. But after using this product for over a month (which is a record for me since I bounce around a lot when it comes to hair products), my scalp is calm and clear from debris. I have no open sores or tightness of the scalp and I attributed it to the shampoo since I started using this.
The few cons about this shampoo are minimal. One, the smell is gross. But to be fair, I think I got a "boo boo" batch. I swear my bottle of shampoo smells like moth balls. I know it is the rosemary in the shampoo but Jesus it is like a fist to the face. Thank goodness it doesn't linger. The second con is that you have to shake it well because as a "natural" soap, the ingredients tends to separate and you need to mix it up before you use it or else, the shampoo will act a fool on you. Third con is not really a con but just as a FYI. This will not leave your hair squeaky clean at all. If you want a squeaky clean natural shampoo, you might want to look into Kinky Curly Come Clean or any sulfate shampoo. Fourth is the cost but honestly this stuff is cheap to me. I have spent three times as much on shampoo but was never satisfied with it. The amount I use, this mere bottle will last me a year at least, and I shampoo my hair fairly regularly.
Here are the ingredients:
de-ionized water, Decyl Glucoside (sugar beets), African Butyrospermum Parkii (Shea butter) (denotes certified organic ingredients), aloe vera leaf juice, Argan Oil, Panthenol (pro-vitamin B-5, rosemary extract, sea kelp extract, vitamin E, Lonicera Caprifolium (honeysuckle) flower and Lonicera Japonica (Japanese honeysuckle) flower extract.
I would continue to repurchase this shampoo until it is reformulated.
This is a great shampoo that cleans my hair without stripping it dry and leaving it hard and brittle. I love that it leaves my natural kinky curly hair soft and detangled. It doesn't have a pleasant scent, but it works well.