I have had this concealer in the color “natural beige” for over a year, so if the formulation has changed, I wouldn’t know. It says it's an under eye concealer, but to be honest, I would say this functions better as a medium coverage foundation than a concealer. I actually thought it was a foundation when I put it on my face. I like the consistency…really easy to blend and work with. It isn’t long lasting though. The color matches my skin perfectly, which is why I love it as a foundation just to even out skin tone. Personally, I could recommend using this to replace liquid foundation if you don’t use foundation on all areas of the face. It is compact enough to just throw in my purse, and I don't mind using doe foot applicators. I need to purchase another one, and when I do, I might have different thoughts if the formulation isn’t the same. Overall, I enjoyed this for the consistency and because the color really did look natural on my skin. I can't give it the best rating since I feel it doesn't work well under my eyes, (doesn't last long) which is where they tell you to put it. I know it's called "Fresh Complexion" though so maybe it's not designed to be full coverage.
Well, it's an okay concealer. That's all I have to say about it. So, here I'm going to list the PROS and CONS of this concealer.
PROS: Very Affordable
Can be found easily in any drugstore
Matches my skin pretty well
Doesn't dry out the skin (Ideal for girls with Normal to Dry Skin)
CONS: Not enough coverage (barely any)
Doesn't cover up under eye circles well
Only Covers redness around the nose (not so much on the face)
Doesn't cover pimples well
It can look pale if you don't blend it out enough
Over all, this concealer is nothing special.
I have very fair skin and I bought this in "Classic Ivory," but it's too sheer to cover blemishes, and does nothing for under eyes.
I really enjoyed this product! It had enough coverage for me to cover up some redness and my dark under eye bags. The packaging was good, but because I was using this stuff all over my pimples, that it caused me to break out which is why I had stopped using the one that I had purchased.
*A tip for anyone with oily/ acne-prone skin, don't apply the applicator to your skin. Wash your hands and use the wand to transfer the product to your clean hands on to your face. If I had thought of this before hand, I would have probably continued using it.*
But bottom line: I think it was very good, nice light coverage and natural looking!
First of all, I'd like to say I'm not really hard to please in general. Shadow, liner, mascara, blush, lipstick...it's all good to me. Except concealer. I am very picky when it comes to concealers. I hate looking fake; unnatural or like I'm wearing concealer at all. I look for a good concealer for under eye/redness/blemish coverage. But in saying that I hate looking unnatural and fake, it seems to kill most concealers for me. In that regards though, not this one. It was actually super easy to find my shade (buff beige for reference) however I do not feel it provides adequate coverage for the sides of my nose and under eye. Overall I like it okay and will use it I until it's gone, but it's nothing special and I will continue my look for a better concealer.
-Nice color when you first put it on
-Cover discoration well
-Doesn't cover blemishes
-Not very long lasting
-Cakey and obvious if you use it to cover a blemish
-Changes color on my skin! It matches perfectly, then mid day it turns orangey...YUCK!
Bottom line: I wouldn't recomend this to you unless you're covering discoloration. And by that, I mean slight redness. Not scars or anything like that. It's pretty low quality, and I won't repurchase.
My biggest complaint is the smell. It is nauseating. Chemical-ly and chalk-ey. The coverage is good. The formula is thicker than other concealers I've used. It is hard to blend in, but definitely covers.
I purchased the shade 610 Classic Ivory and it's a great match to my complexion, for reference I wear MAC NC15. Sadly this concealer just doesn't cut it for me in terms of coverage as it's quite sheer and not buildable without looking cakey and obvious. I have dark purplish under eye circles and need a concealer that'll neutralize and cover them and this just didn't cut it for me.
Works AMAZING on under eye dark spots! As a college student I spend lots of time awake and need something to cover it. Isn't the best on my acne spots that I sometimes get but great for around my eyes.
This product is less of a spot concealer and more of a layering conceaer. I prefer to use it on days to help even out my colour when I'm only going to wear powder, or on top of concealer on my undereyes to make everything look more natural and blend into my foundation/skin.
If you are looking for heavier coverage, I would pass on this. If you have less to cover, give it a try.
Tip - these tend to run a bit lighter than the same shades in the liquid foundations.