WRITE A REVIEW
82% would repurchase
Package Quality: 4.2
Filter by skin/hair/eye
Filter by age
on 4/30/2011 8:22:00 PM
More reviews by impishnature
Skin: Other, Other, Not Sure
Hair: Other, Other, Other
Performs no better/worse than other demis. My issue was with the color itself; I used 6RC ("dark copper blond"/6.4 which should have been screaming orange-based copper) to refresh the middle/ends my level 6 reddish brown hair. I knew it would be a level or two darker right away...that's fine, I'm happy to wait a couple weeks. However, like many have complained about this color elsewhere, it has a notable pink/violet base to it, which must be the red in it, a particularly cool toned red, which is completely at odds with what the swatch looks like and what I've experienced with other brands.I do not like fakey burgundy/cool toned dark reds so this wasn't for me. True to form, it did wash out after 2.5 months or so, so nothing lost.
2 out of 2 people found this review helpful.
on 8/10/2010 11:54:00 PM
More reviews by rthusia
Skin: Oily, Other, Not Sure
Hair: Brunette, Other, Other
Packaging is simple, but opens easily. The shades run darker so check a swatch and test on your own hair. I'm a medium brunette, with some light to very light brown thrown in here or there (I expect to find them gray one day!) My hair tends to pull red. I recently had highlights done with out toning that I found less than stellar. I opted for this brand over Clairol due to the color swatch shown, it appeared to have a vibrant quality. The color I used to add pigment to the highlights was 6g (dark golden blonde). It looks fantastic, it feels fantastic, and was very gentle on my hair. (I'm picky about haircolor, and even keep notes on them to prevent relapses!) It felt great after application, no tacky sticky feel, hair still retained it's fine soft texture. It coated well, and distributed evenly, color was true to swatch (even if not in name, I would call it a sun-tea color.) I did an all over application, and it left the unhighlighted portions glossy and deepened, more radiant if you will. The light catches in the hair--and I'm definitely pleased! There was no lightening of the unhighlighted area, truly deposit only. (product was left on for 10 minutes after application). No complaints at all, except their idea of dark blonde and mine seem to differ--luckily swatches were given as a visual aid. LOTS of product when mixed 1:2; I could have used half the portion (with left overs) to cover thick shoulder length hair.
on 8/8/2010 9:12:00 PM
More reviews by CK5
Skin: Acne-prone, Fair-Medium, Not Sure
I agree with everyone else, the color certainly runs a couple of shades darker, so be very careful when choosing your shade. Let me share my experience with all of you...My hair is naturally curly, my natural hair color is a level 4 brown. Originally when I started to use this product, I bought either a level 4 or even a 3!!! While I didn't mind the darker shade of brown, with time, the ends started to look almost black compared to my roots. I had to do something to remedy the situation. I decided to get highlights done to try and blend the dark color with some lighter tones in an attempt to get closer to my natural color level. This has worked well but needed a couple of visits to the salon for full foils before I really saw a difference. It was a much safer alternative than completely bleaching my hair and starting from scratch! Needless to say, I've learned my lesson, I am not going to touch anything lower than a level 6 in this product, there are plenty of tones to choose from (natural dk blonde to dk copper blonde) depending on my mood. These colors blend beautifully with highlights. I did the copper blonde for a few months and just re-colored with dark golden blonde. This has yielded a beautiful shade of brown with tons of shine!! It's also pretty darn close to my natural color but better! I am very pleased with the results.
on 6/29/2010 12:18:00 AM
More reviews by cmhwi
Skin: Sensitive, Fair-Medium, Cool
Hair: Brown, Straight, Medium
I have been using this for a few years. Before this I was using the Wella Demi which I also had pretty good luck with.I have about 50% gray at the crown and a few others mixed in. My normal level is about 5 (with gray). I tend to go orange, so want to counteract that and I previously experimented with 7N and some 7G (didn't like the results). I have also used 7N by itself w/developer, but that came out very dull on me.I was in the mood to go darker (I know the outgrowth will be a negative), but I picked up 5N and 3RV, plus some clear color gloss and the 10 vol. developer.I used a tube of 5N with a small dab (about an inch), of the 3RV (to counteract the gold tones), and then the developer to equal the color 1:1. This came out very dark on the roots, but I left it on over 30 min. Next time I would not let it go that long, maybe 20. Ended up the root area was a dark cherry cola shade which is beautiful, but more like a 4 level on me.Then for the length I mixed 1:1 5N and 00 (Clear gloss) and ran that through and left on for 10 min. That did a good job of refreshing the length and producing shine.~just remember to be careful about the level go a shade or two lighter until you find the level you like.My hair is not damaged by this brand and I will continue to use it, since I like experimenting with customized shades.The Ion Effective Care conditioner is really wonderful.I can spend $10 and do my thick, shoulder length hair.
on 11/16/2015 11:05:00 PM
More reviews by raceyt
Skin: Dry, Fair-Medium, Not Sure
I spent a ton of time researching this before I used it and am HUGELY grateful for the advice and comments below - so I was well prepared to expect 2 shades darker, etc. So true! I'm naturally a 5 or so but have been using box Color in mostly 6s for a few years. My hair just hadn't looked healthy or natural and I've wanted to come up with an easy way to do my hair at home without destroying it. I chose 6nb with a 10 vol and used a 1:2 ratio. I did the strand/allergy test and was prepared to go one level darker based on the results. it ended up being a rich color halfway between a 4 and a 5 if I was buying a box color from the drugstore. I love it - the process itself was a little stressful as the cream is more difficult to apply and I wasn't sure that 2 oz of color and 4 oz of developer was enough. It was - just barely. If your hair is longer than shoulder length I'd buy 2 packages to be on the safe side. I am so used to overwhelming dye smells but this product had no powerful odours and didn't sting at all. I have psoriasis so colouring my hair usually really hurts. This was a breeze!!! So far I'm very very happy - but would want to echo other comments re going darker. Be careful if you expect dark blonde to look "typically blonde" - it's a lovely chocolate brown.
1 out of 1 people found this review helpful.
on 10/24/2015 12:55:00 PM
More reviews by TnaooChris
Age: 18 & Under
Skin: Normal, Fair-Medium, Warm
Hair: Brunette, Straight, Coarse
I am very impressed with Ion. I have been coloring my hair for the last 3 years. All sorts of colors,however, this time I wanted to try something more natural. So i had Rose colored hair (Ion Color Brilliance Brights), I wanted to cover it with a blonde color. Looking for something that isnt permanent ,I decided upon Demi permanent. I bought the shade "Lightest Golden Blonde ". I was very impressed. It came out beautiful . My hair even felt healthier. I used it with 10vl developer. It was a beautiful golden blonde,not brassy,but natural looking blonde. I give it 5 lipsticks.TIP:Since its no lift,the color will come out darker than the swatch so get within a few shades of what u currently have (Dont get a blonde dye if you have black hair),get lighter than you want because it comes out darker. You can also dilute it with the Clear shafe to make the color more true to the swatch. I am going to try the shade "Lightest Natural Blonde". I'll be back to review that shade.
on 9/1/2015 10:36:00 PM
More reviews by candisehill
Skin: Combination, Fair, Not Sure
Hair: Blond, Other, Other
I am an avid at home, DYI hair person. I had recently dyed my hair a medium blonde, and toned it with Wella T-27. I decided to get away from permanent dyes, and try Demi instead. I am glad I did this, and read reviews because I achieved a beautiful level 8
medium natural/golden blonde by choosing a level 10 Demi. Make sure you choose a shade that's 2 levels lighter than what you are trying to achieve. Blonde is difficult, but try to make it close to your natural level, and you should be good to go.
on 5/14/2015 6:51:00 PM
More reviews by RosieJ
Age: 56 & Over
Skin: Oily, Fair-Medium, Neutral
Hair: Brunette, Wavy, Medium
For years I had been doing my hair with permanent color from the drugstore. Usually Garnier Nutrisse or Revlon Colorsilk. Since I got my hair cut short and its in such great shape, I decided to try a demi permanent color from Sallys. I was hoping this would cause less damage to my hair. I had medium golden brown hair to start and I bought 7WR (Medium Warm Red Blonde) in Ion Color Brilliance Demi Permanent Color. I mixed it with Ion Sensitive Scalp Developer in a 1:2 ratio and let it sit on my hair 25 minutes. The results were dark brown hair with a touch of red. I deliberately chose two shades lighter than the color I wanted and it still came out too dark. The color isn't bad with my complexion but its not what I hoped to achieve. I wanted a medium reddish brown color. The good thing is this demi permanent color and will wash out in about a month's time.There were a few good things about this product. It was easy to apply, very gentle on my hair,didn't burn my scalp and the color came out a very rich dark brown and shiny. Next time I will try a lighter color.
on 3/9/2015 7:31:00 AM
More reviews by saranwrap21
Skin: Normal, Fair, Not Sure
Hair: Black, Other, Other
I just colored my dry, damaged hair yesterday with the Ion demi-permanent black (1NA) hair color and it came out wonderfully! My hair doesn't feel or look dry OR damaged! However, I did use the Ion pre-color treatment as well as the after-color treatment since my previous hair color was very uneven from my last coloring that I did a few weeks ago using a box color from Wal-mart. I just hope that this color lasts its 24 shampoos like it is supposed to. I use the Pureology line for shampoo and conditioner so I'm sure that it will stay for awhile. I can't wait to color my hair again with the Ion line!
on 4/15/2014 7:37:00 AM
More reviews by LBVero
Skin: Normal, Other, Not Sure
Did not like this at all! Did not cover my grey! Washed right out and left me with ash grey roots! Iam a natural darker blonde and used the 8n, left it on for 35-40 mins and when I wased it out I could still see grey right away! It didn't burn ,but it didn't accomplish anything either! I am going back to ion permanant color, I have used that for years, just thought this might be a bit gentler on my scalp!
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)