This color is very gentle to hair and very natural looking. You must go up two levels as results are dark. I use medium blonde natural to get a light brown on my dark brown hair with over 50% gray. I leave color on roots for 45 minutes, and 5 to 10 minutes on the lengths of my hair. I get perfect gray coverage. I like the fact that it fades so I don't get that stark contrast with gray/white roots. I color every 3 weeks for root coverage, so fading is not an issue. I use Ion Daily Repair Conditioner (which is fabulous) and my hair is in great shape.
Worst hair color I've ever tried. I have medium brown hair and I used the blue black dye. I tried dying my hair, following all directions and after 25 minutes, I rinse my hair and what so I find? NONE of the color took to my hair. Wtf. I'm beyond pissed but decide to try again because I want my black hair. I follow directions, however I'm forced to add more of the pigment (tube) than normal. Then I reapply and leave on for 10 minutes longer than suggested. Finally, after all this, my hair is black.
Two months later, I still have half left and it's time for another dye job. Guess what? THE SAME THING HAPPENS!!! I have to color my hair TWICE just to get black! I'm never ever using this product again. I regret ever straying from Wella Colorx charm. If you're looking for a semi permanent hair dye, go for Wella!!! Not this crap!
I've had the weirdest coloring experience with this product. I have an e-mail in to Ion right now but I figured I'd write my review here while I am waiting for an answer. I am naturally a level 5 mousy brown brunette. I am no stranger to red hair dyes, both demipermanent and permanent - I've been doing my own color for 20 something years! My hair was its virgin color before I started. I wanted a subtle red and not crazy red so I went with 6R. I used 10 volume developer 1:2 ratio (color:developer) for 40 minutes - no heat. When I rinsed it out and got out of the shower I was shocked to see that my color was absolutely the same! I thought it didn't take. So I dried it and went out (I had plans) and looked in my car mirror and realized that when I'm outside under bright sunlight - my hair is bright red!! But under fluorescent/incadescent light - it's still my natural brown! SO weird!! I want it red all the time! So I e-mailed Ion and I hope they can give me some suggestions. Maybe I should use 20 volume peroxide? Maybe I should use it with a 1:1 ratio? I will update my review when I hear back from Ion. I do like the product - it smelled nice, rinsed out really well and made my hair shiny! I just want it to work.
This is the worst kit ever. I look at the instructions before I open the bottle and I says I have to use a creme. I do not want to go back to the store and spend more money on something I am only going to use once!!! I read some reviews and it said that the creme activates color! It would bbe nice to tell me that before I bought the product! It doesn't even say that on the packaging. You have to open the package up to see that directions... I am really mad and I will return the product and I will never buy the product again. Never will I recommend this product! It may work but unless you want to spend over 10 dollars with tax and two trips to the store, do not buy IT!!!!!
I had lovely light blonde hair and like always I darken the color with a demi in the fall until spring or less damage to my hair in the dry winter. I used a medium blonde and my hair turned black! I used the right amount and it I let it in my hair for the right amount of time. I have used this brand before without issues but this is unacceptable.
I bought this at Sally's Beauty Salon and was impressed with the coverage. I chose light reddish brown and it came out a medium cranberry auburn color - a little artificial at first but more natural looking after about a week. The color is intense and lasts longer than any other demi-permanent including Wella and Goldwell. I used the 10% sensitive scalp developer and left it on the roots 30 minutes, ran it through the rest of the hair, and left it on another 15 minutes. I then washed it out and used the ION shampoo and conditioner afterward. I am over 50% gray and this covered my grays and white hairs completely. Other than the slightly artificial shade for a few days, this product really delivers at an unbelievably reasonable price. I highly recommend it.
It's a little premature to say that I'll NEVER pay for salon color again but if getting the color you desire is this easy, I will definitely hesitate. I'll first start by saying that I read A LOT of reviews here and whatever I could find online about this line before attempting it on my own. I have learned that I'm about a level 3 brunette and my hair pulls red no matter what any colorist has done to me in the past. I originally wanted to do a color that cancelled out any of the red in my hair (ash) but I chickened out and went with the "natural" shades instead hoping to just tone down the warmth. Because I read over and over again how dark this color comes I chose 4N and 5N and mixed them with 2 parts volume 10 developer. I like my hair a bit darker than my natural color. It came out exactly as planned and it's very shiney and soft. Love it. I will definitely be repurchasing.
WAY DARKER THAN EXPECTED! Ok, so against my better judgement, 3 months ago I touched up my permanently dyed dark brown hair using a combo of 5n and 3rv before reading the reviews on MUA. As previously mentioned, I came out with BLACK hair. I don't mind black hair, but the only problem was there was no reddish tint to it (which I think softens the look). I did a bleach cap to remove color, and after months of trims, protein treatments (thank you Aphogee), and professional demi tint jobs, I've decided to go this route again. I am going to be trying this again with a level 6 or 7 mixed with clear. I figure I'd rather be too light than too dark. I will update my review once I try this lighter process. *fingers crossed*
After trying this again in a level 8, I still ended up with black hair from root to tip, so I know it's not just from the damaged hair's porosity. This stuff runs way too dark for me. After letting this fade out (which took FOREVER), I used redken shades eq in 5cb, and the color is just what I wanted. I bought it online for about what I paid for the ion. I will not be buying ion again.
Ok, brought this for the non-damaging effects to my natural 4c hair, and headed the word to the wise and went 3 shades lighter than what I wanted. I did do a test strip on a side lock of hair with the 7NB and well, it wasn't blond at all. The color was a warm light brown, with coppery highlights. The copper may have been from the orange base from me lifting my hair to take the lighter color, but the tone was off. I would think that it would negate the orange to be more neutral, and I probably should have gone with the ash, but the color was too reddish to do the entire head. I was going for a taupe-brown, cool and light, not reddish.
We will have to see how it dries, but luckily, I can head to Sally's to get the ash in a level 9 and possibly end up with what I am looking for.
My hair has been all over bleached blonde for a couple of years and I'm tired of the washed out look. I decided to add some lowlights in with this product. I used a cap, pulled through some pieces and put on the Light Nuetral Blonde shade. I went with the nuetral because my hair already has lots of ash tones and really thought any more ash tone could turn it green! It came out pretty good for my first time trying lowlights! And talk about cheap.... I only used half the packages so I still have enough to use for another time. This is a good product. I have paid big $$ in the past for lowlights and for about $4 this is just fine. It will only get better as I practice with it.