This is a great everyday mascara, it coats my fair lashes with product quickly and gives a clump free result. Oh and it lasts so well without flaking or running. I have worn this all day and into the early hours and it still stayed put (this includes dancing !!). Also didn't irritate my normally watery sensitive eyes.
It does however go gloopy after about 3 months use or so, it doesn't become unusable but this is a bit irritating with such an expensive mascara. Expensive but worth it for me.
I got interested in eyelashes and mascaras really late, so this was my first mascara (the rest before were either freebies or GWPs which I didn't know how to use properly). Anyway, I got it in non-waterproof formula thinking it'd be real hard to remove. Big mistake. While this mascara really curls the eyelashes up, and ends length, it smudges badly. In addition, if you swipe more than twice, it'll clump your eyelashes. This is actually more buck than bang, so I'd give it a miss if you can. Besides it burnt a big whole in my pocket, about SGD 50++. Not repurchasing.
Sorry to spoil the party, but I don't like this--to me, it's not worth spending $28. No volume, a little bit of length, and no noticable curling. What does this mascara actually do? I like the brush, but the formula is weak. I get better results from Maybelline Lash Stiletto Voluptuous, and that tops out at $7.
I have the Diorshow Iconic Extreme in the rinsable formula. I have asian lashes but they are very long and have a slight curl to them. Diorshow Iconic is the best lengthening mascara I've ever tried and it does a great job at lifting your lashes, and holding a decent curl after you use an eyelash curler. It doesn't smudge or flake on me!
However, don't get this mascara if you want volume, it just coats your lashes with a rich black color. It also has a tendency to clump and I don't find it very defining. This mascara is quite natural (great 'day' mascara), which is not my desired effect as I prefer more drama (lots of volume!). Taking off this mascara is fairly easy, I gently remove it with water and it comes out in these little fibers.
I'm on my fourth tube, so I'm guessing it's probably an HG for me. I wear mascara daily, and bought this after a friend wore it to dinner and sat opposite me. Her lashes looked great - individually defined, separated, long, dark and plushy, so I asked what mascara she was wearing (to the derision of all the guys at the table).
It's pricey, but I find it adds great definition, length and volume, and, most importantly, it doesn't leave any fallout on my lids (greasy, so very prone to it with most mascaras) or cheeks. I wear contacts and have quite a sensitive lashline, but I've had no tingling, itching or discomfort with this mascara. I've found it hard to find a mascara that gives good length and volume without clumping - I've tried them all, from YSL to Maybelline - and this is the only one I've repurchased repeatedly.
I recently bought the giant Sephora box of mascaras in the hope I could wean myself off this very pricey stuff, and didn't find a single one in the set that came close, unfortunately. If you get the chance, buy it duty-free to offset some of the price!
This is a great mascara. I used to wear mascara everyday and this is great if you want curly, long eyelashes without looking like you're wearing mascara. Perfect for a natural look, and I get the impression that it would layer really well though I never tried to.
I no longer wear mascara everyday because I hate taking it off at night, but next time I anticipate having a bunch of dressy things to do in a row, I'll get more of this. It's expensive though, so I'm unwilling to just have some 'on store.'
Curl and Stay: From having used many mascaras, on and off, for a while now, I feel like I can confidently say that the curl comes from the brush and from technique. The curl will stay if the formula is good.
So I can say that this brush and the formula is perfect for both creating curl and holding it. Never before have I had a mascara that could curl and lengthen to the degree that my eyelashes touched my face again and stayed like that all day with only minimal sag.
Because of the short, comblike bristles, you end up with a lot of pull control. So it really pushes your technique to the next level. I don't know how to describe what I do, but I get to the roots, shake a bit, and then pull up and keep pulling all the way to the end. I let my eyelids droop a bit as I push the brush up to encourage my lashes to lift.
The formula keeps it curly all day.
Lengthening: One of the strengths of this brush and its formula is that it lengthens. It actually has an outstanding lengthening formula. It can add visible millimeters to your eyelashes without seeming clumpy or jagged. The brush, since it's short and has good grip, really allows this formula to flourish.
Flaking and clumping?: This is the only mascara I've had that doesn't flake at all, ever. And the only way this will mascara will clump is if you're putting it on with your feet. It's clump-proof.
Volume?: This is, unfortunately, something else this mascara doesn't do. I'm perfectly fine with this, however. I'm of the opinion that if you want your eyes to look like their rimmed with black, you should get yourself some good eyelines. Eyelashes are for fluttery, feminine looks. Eyeliner is for defined, graphic eyes. So this one give me exactly what I want: natural looking length and curl that doesn't look fake. If you want it thicker at the base, I would suggest maybe letting the mascara dry and then redipping, bringing your brush to the base, hooking into the lashes and wiggling back and for before pulling out.
I have blonde, straight lashes. I never use a curler since I don't want to damage them so I've just dealt with having no curl. This mascara, however, curls my lashes fairly well without a curler which makes them look incredibly big along side the great separation and length it gives.
This may be the only high end mascara comparable to Chanel Inimitable. They're both amazing in different ways, so I could never choose, but it's the only one that's impressed me as much as Inimitable.
EDIT: They're Real! by Benefit has impressed me more than the mascaras mentioned above, but Dioshow Iconic is still amazing. I took it down from 5 stars to 4 for two reasons: it doesn't curl as well as They're Real and the non-waterproof formula acts like a waterproof formula making it difficult/damaging to remove. Even though They're Real is my HG, I'm leaving the repurchase a "yes" because this remains in my top 3 mascaras and I'd get again if if they ever discontinue the Benefit one.
After reading all the reviews, I purchased this recently. The mascara itself is ok, nothing great. My lashes are naturally long and curled, but the mascara made it straighter than usual. It also didn't give much volume...my lashes pretty much look the same without it. The brush was hard to get the outer corners. But it didn't smudge/flake or give me raccoon eyes, which I really liked. Unfortunately not enough to buy it again, especially for the price.
I was so sad when this product didn't work for me. I think the wand is ery nice and it seperates the lashes but it was an ok formula. I have very straight lashes so I need a formula that can hold all day which sadly this doesn't do. It doesn't flake or smudge which is amazing but it falls short from holding my eyelash curl. I won't be prchasing this product again,
I was excited to get this after reading so much rave reviews, but was rather disappointed when I got my hands on this mascara. I must say I love the wand which separates each lash beautifully and effortlessly. I love the volume it gave to my lashes too. But, it also gave me raccoon eyes by midday which I don't love :(