I love this mascara! I have tried EVERY mascara out there, always searching for the perfect one. I've been cursed with super straight eyelashes that are not particularly full or long. A lash curler provides only temporary curl. This mascara curls and separates the lashes like none other. I've read about all the tricks and nothing seemed to work. Until this one, the closest I've come is Lancome's definicils curling formula. Lancome's keeps the curl but doesn't separate the lashes nearly as well as Lauder's. I've tried other Lauder mascaras and they have flaked but not this one. I was skeptical of this being a gimmick but am thoroughly impressed!
Although this is a very good mascara, the "motion" concept seems a bit silly! I think it's a cute "gimmick" and definitely a fun gift (which is how I got it), but the movement does nothing different or better for my (admittedly puny) lashes than any other mascara wand. I have to say, it's a very good formula...it separates well, doesn't clump or flake and it's very black. But the "turbo" motion actually makes it harder for me to hold on to the container while applying the product (and warning, be careful that you don't poke your eye while placing this moving object near your lashes... especially if you're nearsighted like me)!
UPDATE 9/1/08: I am increasing my lippies on this to 4 as I definitely have grown to love this formula! I am finally getting used to the motion, too! I am not SO old (or blind) that I can't learn new tricks! But, by the time I learned how to aim this right for perfect results, the battery is probably almost gone! But, what the heck, I just might have to go out and BUY myself another one!