I think it is OK. It is not the greatest, In order for me to get a decent application I always have to wet my brush first, otherwise I KNOW it will be flaky and way hard to apply. Its not really a "Gel" it is more like Wax.

I have this and MAC one. I don't know why every time I keep reaching for this one instead of MAC gel eyeliner. They are very similar except MAC is creamier and more difficult to control IMO

This is one of the better drug store gel liners on the market. I was kind of scared to try this after my bad experience with the Wet 'n Wild cream liner, but I've also had very good experience with Maybelline. This product is amazing! I regret not trying it sooner. It's a smooth gliding liner with incredible pigmentation. The only micro problem I've had with it is that when it's near my inner corner, it tends to wear off a little and at my outer corner, it smudges slightly, but it's nothing a little touch up can't fix. All in all, this is definitely one of my favorite liners and absolutely worth the buy.

I tried this before I got MAC fluidline. it's darker than MAC fluidline blacktrack and to me, it's a little too dark. it doesn't go on as smoothly as fluidline. I'd have to draw the line a few times. it also dries up quite fast. i tried putting eye drops and close the cap tight and didn't seem to help much. i'd recommend just getting MAC coz it doesn't have all those issues this one does. even though it's a few dollars more but one pot lasts me more than a year and quality is just better. I notice drugstore brand alternatives may get comparable or sometimes even high reviews as department store brand, but it's just like Hyundai gets higher review than Mercedes (we all know which is better), the reviewers who spend less money generally have lower expectation and more likely to be happy with what they paid for. it's not necessarily the more expensive products are not as good. I recommend just getting MAC instead of wasting money getting drugstore products like I did. It's definitely worth the few more dollars!

Loooove this eyeliner! It really lasts! I am horrible at applying pencil & liquid eyeliner, so I tried the gel & it seems semi-permanent. My skin is super oily & my eyes tear a lot, but my cat eye never runs with this gel. If I had to choose between this & HIP, Maybelline would be the winner by far! continued >>

Love this! Saw this on a mark-down and decided to give it a try. Glad that I did for it's so easy to use, the color is intense and smooth-gliding, and the complimentary brush actually does its job pretty well. After a long day ending with 2 hours of intense cardio classes at the gym, it's still intact with practically little or no smudging (my UD 24/7 liner pencils do not last through my gym sessions). Great stuff and totally value-for-money!

Got this in Eggplant, and I absolutely love it! The price has gone down, which is great. It glides on smoothly and lasts forever. I've even used this on my entire eyelid and it doesn't budge. Hasn't dried out on me and I've had it for 6 months. I keep it sanitary by always washing my brush after using. Perfect little jar for traveling! The brush? Great brush, but I don't use it for applying the liner. I use an angled eyeliner brush which makes this so quick and easy. I want to try the other colors.

This is the only eyeliner I use anymore!! It gives eyes a dramatic look and it lasts all day. The only bad things I have to say are, I hate how expensive it is(but I'm a broke college kid, everything seems expensive to me!!) and the lid on the applicator brush comes off and gets eyeliner on all my other makeup in my makeup bag sometimes. I have big eyes and this gives me the cat eye affect I love!

This stuff is pretty good. It goes on semi smoothly (you have to swipe a few times) and the brown is wonderful because it's not too dramatic.

The brush is not too bad, but I wish it was more angled and less pointy like a traditional brush.

The ad is misleading on the texture because it's not THAT creamy. It's a bit more solid and I've had this for a few months now and it has dried up a bit, but it's still very usable.


The only problem is that it's almost $10 and it fades after a long day, but I have oily skin so that's pretty much expected. I'm pretty sure it would stay very put on people with normal skin


I am going to buy this again until I find another brown gel liner that is cheaper.

I was so excited when i heard that Maybelline released a gel eyeliner because i couldn't find one from any drugstore brand, i literally rushed into the store to get my hands on it.
I applied it with a thin angled eyeliner brush (ecotools) and found that it applied very smoothly with a rich and potent colour payoff. Throughout the day it didn't smudge or fade at all.

HOWEVER...

2 months after opening the product, I discovered that it was starting to dry up. Afterwards, it worked OK but not as well as when i first opened it. The formula wasn't as smooth and needed a little reapplying.
After a day of sweating, running and basically living, it did fade quite a bit and wasn't as strong as i wanted it to be.
I found that if i scrape off the drying top layer, it would work prefectly find again.

Overall, i really do adore the product since i dont have a MAC/ Bobby Brown near me so it's really convenient to buy this one. The packaging is very high end and chic so no problems there. I guess the drying process is inevitable.