I got this in Realness of Concealness palette and I really like to coverage. It doesn't crease and REALLY covers dark under eye area. I'd seen this, and thought it would be too dark, but it looks great on, my fave thing in set!

I got this concealer after finally becoming tired of dealing with creasing from my neutrogena concealer. I have also tried clinique, mac, and make-up forever. I must say I am impressed with Boi-ing. It covers nicely, I have medium skin and got the 03 which is the darkest. The trick is to use an eye cream, not serum! I sometimes blend some cream and concelar on my hand and then just dab under my eyes. I dust a little poweder and I am good for the day. The packaging is great and a little goes a long way! Will buy again.

I really like this product. It does a pretty good job in covering my undereye circles. I do have to make sure I use a good eye cream otherwise this does settle into fine lines and accentuates any dryness which is why I won't give it a full 5 lippies. Other than that, the coverage is pretty good, it lasts all day (if set with powder), and I like the packaging.

I thought this concealer was awful! Its impossible to blend, extremely cakey, and a total mess. Its in the trash right now. I'll stick with MAC concealers, thank you very much. I hate Benefit

I went to the Benefit counter to get their new shimmery under eye concealer and somehow came away with a 'Realness of Concealness' kit...and I'm glad I did. I would never have tried this concealer on its own as it looks too dark in the pan for me. But I patted a miniscule amount under my eyes along with the Oh La Lift and it was perfect! Couldn't 'see' either product at all but my eyes looked bright. Both products went on smoothly, did not dry out or grease up and kept me glowing all day. Also used a couple of pats of Boiing around my nose and it melted into the skin and hid the slight redness.

I don't have puffy, dark circles under my eyes, just a slight purpleness and these two products got rid of the darkness just fine. I can't vouch for their effectiveness otherwise tho. Would definitely repurchase this great little kit again.

Compared to the cheap concealers I've been using in the past, this is a big improvement. However, compared to the MAC concealers, Boi-ing does not stand a chance. I think it's an average concealer in terms of the product itself, though it does give very good coverage. Having Asian skin can be a bit annoying at times, due to the yellow undertone, I've been struggling to find a good concealer that matches my skin tone and doesn't make me look peachy. I decided to try this out just for the sake of trying different stuff, and it's good enough. It doesn't live up to its price, but it's definitely better than your average cheap drugstore concealers. The packaging is very neat and sleek, which I like a lot. I will use it up but probably not buy it again.

--EDIT--
Maybe it's because I'm getting used to this product more, I'm starting to really love it! I might consider buying it again if I can't find another concealer that is better than this one.

Dissapointment. The only thing this concealer did for me was a mess. The color selection sucks. It's dry and sets in fine lines. Did not cover my dark circles and the coverage that it does give doesn't last. This item is just hype to me. Back to sephora it went!

I'm a guy, so I can't really look like I'm wearing makeup. I've used Clinique for Men -- but now I really love Boi-ing. The packaging is great -- it just pops open, and it's small and discreet enough to use at my men's gym. No one looks at me applying makeup! I also can't fuss around with brushes and sponges. A very small dab of this needs very little blending and brightens the entire area around my eye -- I use it on my dark circles. It takes less than one minute -- it requires no fussing, covers well, and looks really natural. I keep one in my backpack too.

This concealer did absolutely nothing for my dark circles and it is very drying for the undereye area, even with moisturizer underneath.
I don't want to totally knock this product though because I have exceptionally dark circles therefore I need something with alot more coverage. I could see this working pretty well for people who don't have much of a dark circle issue, although I think most people will still find it very drying.
I have found however, that it works way better at covering blemishes so that is what I will continue to use it for until it runs out.
Most likely I will not re-purchase.

I have a love hate relationship with this.... it does cover well ... but you have to use moisturizer under it... it's very drying.... it is very opaque .... very limited shade selection.... I have the lightest one... I can use this in warmer months but not in winter ... tooo dry ..... I put on my moisturizer heavily and then swirl my concealer brush into this alot to try and warm it up a bit before applying.... overall it sure isn't the worst concealer I have ever tried... and it nears the best....... For someone with oily skin ... you will looooove this ....