I tried Feria thinking it was a Level 3 version of Casting. I had the deeply brown shade. I used Espresso in Casting. After a week, I was left with a ring of gold where the color faded. I called the hotline and the consultant at L'Oreal told me that Feria is not recommended for graying hair. The box did NOT say this! I will not buy this brand again.
I've tried different blonde Feria's and ended up wasting my money. I am a natural dirty blonde, and it should be easy to lighten my hair, I found it to be not really like a permanent, but more like a number two than a three. I"ve had to buy other brands in blonde and redo my hair. I also tried a strawberry reddish blonde color, and There was ABSOLUTELY no difference. I then have dyed my hair copper red now, and I tried Feria, doesn't not last or stay, very well. It's not great stuff, try another brand, if you want a subtle non permanent type it would be yours, the shimmers are not true at all. I also tried blondes on my boyfriend, and he is a dirty blonde, it did not do anything, so we had to purchase another brand. i say,,,DON'T WASTE YOUR MONEY ON FERIA!
I've heard such horrid tales about Feria but luckily found true love in Cool Blonde--the color turns lighter over the weeks but looks good if you're naturally pale with blue or green eyes. The conditioner is wonderful too--I wish they made a separate tube of it. *UPDATE: my hair turned multi-colored the last time I applied this hair color. Maybe it was just a bad box but whatever--I switched to Garnier.
I have my hair colored and highlighted at a salon now, but when I colored it myself, Feria was one of my favorites! I used Cherry Cola, and it came out a very natural looking shiny shade.
I used the "brazilian brown" color to try to get that gorgeous golden medium brown shad eon the box. My hair is naturally a dark ashy brown that has a warmd reddish undertone when the sun gets to it. After coloring my hair--I got a dark red shade instead---I agree with the other reviewer that noted that Feria tends to turn red for those of us who have warmer undertones.
I used the "brazilian brown" color to try to get that gorgeous golden medium brown shade on the box. My hair is naturally a dark ashy brown that has a warmd reddish undertone when the sun gets to it. After coloring my hair--I got a dark red shade instead---I agree with the other reviewer that noted that Feria tends to turn red for those of us who have warmer undertones.
My fave permanent hair color. Everytime I use it, it gives me better than salon results. I am giving my hair a break with semiperm. Castings for a while, but when I go back to permanent, this will be the only one I use.
My experience with this dye is it had a nice smell compared to other dyes. Felt oily and like it didn't hurt the hair. The conditioner was wonderful. The dye wasn't that great. It didn't give even coverage. I guess its part of that multi tone thing. Really not good though. I got it in a red tone and it did fade fairly fast and turned to a strange brown tone although all reds fade the fastest though. When you get hair dye you want it to change your hair the color it says its going to change it... not just change parts of your hair here and there. If I wanted to add highs and lows I would just foil off my own sections with a different tone. Also no color swatches of how it will turn your hair on the box which is the one thing I like about drug store brands. It was an ok dye, but I wouldn't buy it again.
OMG, I'm amazed I'm conscious enough to even review this!
The fumes were just so strong I think Dr. Kevorkian could use this in his bag o'tricks. This has got to be one of the foulest smelling dyes around - I'm VERY NOT-sensitive to anything, yet this had my eyes running like Jesse Owens late for a bus.
Moreover, the coloring capability wasn't as good as I thought, but I *DO LOVE* the fact they give a LOT of it (great for chickies like me w/ hair down to their waist).
I also wasn't too satisfied w/ the conditioner it came with, didn't leave me feeling as 'conditioned'.
All in all, I'd get it ONLY IF there is NOTHING else available. But I recommend to pick up goggles and a oxygen mask first. continued >>
I have tried out many brands of haircolor, within the same color family (brown/auburn), and Feria just stinks. It fades within 2 weeks and doesn't have a whole lot of pizazz. I was really not impressed. The only good thing is that they give you a lot of product, which is good if you have longer hair, as I once did. I would definitely recommend other L'Oreal hair color, but not Feria.