This product has been discontinued
I like this mascara, not love but really like. It's a great pop artish packaging - 5 points there, the brush is also a dream. The lasting power was okay, last about 7 hours do carrying this in your satchel for touch-ups isn't a bad idea. Pair it with the Falsies and you've got a full set of lovely lashes.
I first heard about this mascara through Youtube, so I decided to try it out since a lot of the beauty gurus were raving about it. The packaging is really bright and fun, and I was afraid it was going to be like the other Maybelline mascara "Maybelline Volum' Express The Colossal" which I hated, but I was wrong, great mascara. It separates my lashes really good, no clumping, makes them look really long and holds the curl. Although it isn't as volumizing as I'd like, it's still really good and I'm impressed.
This does not add volume but does add a little length. The only good thing about this mascara is that is does separate nicely...for that reason, I've been using it as a primer. If you want a natural look, this is good...I like dramatic lashes though.
This mascara is the best. But, I must say, I like it more now than I did for the first weeks when I used it. I love this flexible brush, it grabs every lash. This is very buildable on my lashes. I use it just alone and it looks amazing!
This is my favorite everyday mascara. It pretty much does all three things I could ever want a mascara to do. It gives me separation, length and volume. The only cons: not black enough, weird rose smell, and tube is a little bulky. Love the brush though.
Definitely up there with my least favourite mascaras of all time.
My lashes look clumpy, and stumpy. Did manage to latch on to every lash, but didn't provide much volume.
Very wet, hard to apply extra coats without clumping.
Just... horrendous really!
I'm a big fan of maybelline mascara's, but I have to say, this is my least favorite. Maybe it was the hype, maybe it's the idea that you're using a new product, but after a week or so, I didn't really enjoy it.
I have the waterproof version of one by one. This mascara def defines every single last. So my long fine lashes are well defined all day. Holds curls very well. (not surprising of maybelline mascaras) But it's a little more wet when I first started using is. So as my day went by, it would leave a little smudge on the bottom of my eye. Not very attractive imo. It's extremely difficult to get off. I had to double my removal - first using an eye make up remover then a gentle cleanser washed off with warm water.
One of the guru's on youtube did a review on it and mentioned how it comes off in little flakes and small pieces. I didn't notice it until I reached the end of my tube. In 2 months, I finished the mascara and removing the mascara was more difficult. It comes off in little black flakes. I mean, at least you see it off your lashes.
Overall, I enjoyed it and I'm glad I tried it. But probably won't be repurchasing
I personally didn't like this mascara even after giving it a few tries, but each time hated the results. It did provide separation to my lashes, but fell short on adding any volume and very minimal length. What I really detested was it's tendency to clump when I tried to add an additional coat and found it flaked throughout the day.
One by One is easy to apply, easy to build up and doesn't feel dry, flaky or hardens on my lashes. I like this better than Volum Express Colassal but not as much as Full n Soft. It is readily available. I am using the brown/black color combo.
One by One's claim to fame is in the brush. I did find I had to maneuver it a lot less to achieve my lash look - it does require a lot less work than most mascaras! I like that the brush is not huge, or small but a comfortable medium sized brush.
Overall, it is not HG material. However, it is a better than average, safe bet that I imagine may be HG material for many of you. Four lippies for a surprisingly good mascara in a cosmetic world overflowing with duds:) The only thing keeping me from giving five is that I will return to my HG Full n Soft.
This mascara was easy to apply with minimal mess. But it flakes SO bad. An hour into my morning I would be rubbing and blinking my eyes so much id have it all over because little flecks would get into my eyes. Super annoying. But the hour it stayed on was beautiful! Pfft.