This is my new favorite eyeliner! I tried this because i'm tired of using a pencil. I'm so glad i did. Its so easy to apply and goes on smooth. I have brown eyes so i dont usually like black eyeliner. I bought the brown eyeliner and its the perfect color! The brush that comes with it is great and it doesnt take much when you put it on. I have tried mac fluidline and mac powerpoint pencil eyeliner, but this one works great for the price and i will definitely keep purchasing!!

I'm not positive I'd buy this gel eyeliner again.

Pros:
I like the brush
It goes on smoothly
I like the pigmentation, it's definitely dark.

Cons:
It takes FOREVER to dry, and is smudgy.

I've only used this a couple times but so far it's a good product for the price.

I was really disappointed with this one. I haven't used any eyeliners for a long time. I used to wear felt tip eyeliner years ago and I loved the easiness of it, it dried fast and it never smudged. I've been liking a natural make up look for years, so I've only used eyeshadow or pencil to line my eyes. I finally decided to try this one, because I saw a lot of good reviews of it.
It didn't work for me at all. I have strongly hooded eyes and after I applied it I was trying not to blink too much until it was dried. The problem was that it never dried. I was touching it every now and then realizing that it hadn't dried. I waited for 30 minutes and it still wasn't dried. I left it on and forgot to check on it until after few hours I looked at the mirror and scared myself. There was another line on my upper lid. The whole line had transfered there as well. It was a complete mess.
I used a primer, so lack of primer wasn't the reason this liner didn't work for me.
I tried it again later and same thing happened. I don't know how long it takes to dry, but I don't have time to wait for an eyeliner to dry for an hour or more.
I gave it to my friend who doesn't have hooded eyes and she likes it, but she also says it never dries completely.
I dont' think I will be purchasing another gel liner anymore. I'll stick to my pencils and if I ever feel like I need a harsh line on my eyes again, I'll be getting a felt tip liner.

I usually use liquid but wanted to try some gel liner and when I saw this I bought it immediately since it wasn't expensive. It smudges on me quite alot and doesn't last as long throughout the day. Lasts much longer over eyeshadow.
I don't have oily skin and I always use foundation and primer so I expected it to last a little longer. Colourwise and formula-wise I reckon its brilliant for a drugstore gel liner.

Have been using this for almost half a year now, & it was my first gel liner.
When I first started out using it I was very impressed with it because it went on VERY smoothly without any mess (I was using a pencil liner previously and so had not much experience with gel/liquid liners). In other words it's quite fool proof. Hardly smudged even after 10 hours of having it on. Which is all good.
After using it for a few months I realised that the liner was significantly drier in the pot. The good thing was that it did not affect application much.
I usually have make-up on for 10 hours or more so it is really difficult to find a liner that hardly smudges - when I am outdoors for most of that 10 hours in this hot and humid weather that Singapore has, the liner smudges quite a bit on my top lids and a little at the bottom at the end of the day. Having said this, the smudging can probably be overlooked in this case because my lids are pretty oily & the weather here is insanely hot & humid.
I still love this product though, and will definitely buy it again - because the price & quality is one of the best around. It still works perfectly (without smudging much) when I am indoors most of the day & am not out in the hot & humid weather (hence vulnerable to sweat and the heat!) continued >>

I love this eyeliner. I have oily lids so sometimes it rubs off, but I don't have a primer or a base, so your mileage may vary. It's super black and the but I prefer to use ELFs angled eyeliner brush. It it easy and smooth to apply, and I love it!

This is my first ever gel liner purchase. For the last few years, I've been using the Rimmel Exaggerate liquid liner. While that still works for me, I love this even more!! It stays on my waterline, doesn't smudge or budge and the brush that comes with it distributes the product perfectly. I actually don't have anything bad to say about it except that the little plastic top that comes on the brush is pretty useless, but that can be easily overlooked :)
This has started my newfound love for gel liners and I will be trying different ones once this has run out. That may take a while though, considering I use this every day, a little goes a long way! (Ooh that ryhmed!) For anyone that doesn't want to spend so much more on a high-end liner, TRY THIS. It's good quality, pigmented and long lasting. It doesn't get better for a drugstore liner :)

Love this product. The brush that comes with it is great and has found a place with my other makeup brushes. The black is highly pigmented and glides on my lids smoothly. I highly recommend this product.

I bought two of these (Blackest Black and Eggplant) and I had different thoughts on both. Blackest Black is DEFINITELY black! Amazingly pigmented and creamy. I really loved the color and easy application. However, my love for it ends there because it smudges so easily. The Eggplant, on the other hand, had hardly ANY pigmentation and it never seemed to show up on my lids.
Very unfortunate because I really wanted to like it. I was looking for an alternate to liquid eyeliner, and I figured this was my next best bet. Oh well, the search continues. Maybe if it was possible to make a waterproof?

I really love this liner, and the brush it comes with isn't terrible either.I tried MAC's version first and it was an absolute bust - flaking, smearing, fading all over my oily lids. No such nonsense with this product! As I've said, my eyelids are very oily, but my eyes also water all the time, mostly because my motorcycle is my main mode of transportation, rain or shine. This gel liner never budges! Highly recommend - don't waste your money on MAC!