This was the first gel/cream eyeliner I tried... after spending a long time thinking pencils were the best, I found out I was horribly wrong! This is very pigmented, yet build-able for very dramatic looks. I use this with my eco-tools angled liner brush (but the brush it comes with is OK too). I use this around on my lash line, tight-lining and on my waterline. It stays on forever. The price is not bad, as the product lasts quite a while. I haven't had any problems with drying or anything like that. Packaging is great. I love everything about this eyeliner.
EDIT: Had this for quite some time now, and still haven't experienced any drying out. Still love the liner!

I purchased this liner..well, just because I wanted to try gel liners. The only one I'd really tried before was Bobbi Brown Long-Wear Gel Liner, and I definitely can't afford to keep buying that. Anyway, the color I purchased was Charcoal, and it's a bit shimmery, but not noticeable unless you look closely. The brush is pretty easy to use. I can wear this eyeliner pretty much all day, and I've only had to touch it up once or twice in the entire time I've used it. However, it does tend to fade a bit throughout the day, especially if you're active. Not sure why, but it does. It doesn't rub onto your lower lids, but it just fades a little. Though I do like that it fades a bit, because it makes it much easier to remove by the end of the day. However, if you really want "lasting drama", you probably shouldn't get this. This liner gave me a more subtle look for everyday wear.

I purchased this after my MAC fluidline was nearly empty and I needed a gel liner stat. I have to say I wasn't really impressed. The color didn't seem to go on as dark as it seemed in the jar. I needed to re-apply a few times to get a darker look. It could just be because I was spoiled from the fluidline but, who knows. I may purchase again, but in black next time.

LOVE this stuff!! Very pigmented and very smooth, I use an angled liner brush to apply this to my lashline and I don't need much product at all. I also use this to tightline, and the only drawback there is I do get some transfer to my waterline but that doesn't bug me too much, I got the same thing from MUFE's Aqua Creamliners which are supposed to be waterproof, so for half the price I can deal with it! It probably has more to do with how far into the inner corner I go with the liner too. Anyways, overall I can't say enough about how great this is!

I love this gel liner, you can use the brush it comes with also! it goes on really easily and lasts all day. Not much else i can say but it's a really good product!

Great product! Smooth intense black that actually stays put all day on my lash-line! My eyelids are fairly oily, but this manages to last for the entire day without any touch-ups! The brush that comes with it is alright, but I prefer to use my own. I use this also for tight-lining too and it works well and doesn't run on me. My only problem is using this on my waterline, it doesn't hold up so well. But, I do like this product very much and will mostly likely repurchase!!

rly gr8 takes 4 ev 2 remove if u mess up gives u amazing control even works on ur water line

I bought this because my Coastal Scents gel liner dried up. It was on sale for $6.99 at SDM. I love the brush it comes with. I use the Quo bent liner brush to do my inner corners and all the way outwards. Then I use the brush this came with to do the point at the end. The brush is so thin and finely pointed that it can be used to get a really a clean point on the end of your winged liner or if you fill in your brows like I do.
Anyways, enough raving about the fantastic brush. The gel liner doesn't flake, stays put and is definitely waterproof (sadly I was able to test this stuff out with real tears).
I never have a problem with the eyeliner coming off when I curl my eyelashes because I curl my lashes before doing eyeliner. Will repurchase again.

I am so so impressed by this! I don't think i've ever bought a maybelline product before, but Lisa Eldridge recommended this in one of her videos so I thought i'd give it a go. Plus, like her, I was really excited to hear that a gel eyeliner had finally been produced by a drugstore brand. I have the bobbi brown gel eyeliner, mac gel liner, and clinique cream liner (rubbish!) and in my opinion this is just as good as the bobbi brown one in terms of consistency and staying power and a million times better than clinique- and in terms of the price and value for money it is a million times better than all three. Probably the best thing about this is the brush- it is honestly the best eyeliner brush I have ever used (i am so confused by the person a few reviews down who said the brush was useless, did you get a broken one?). I have several eyeliner brushes, (mac ones, bobbi brown, bodyshop, benefit, eco tools, nars) and this one is the best and the one i go to use every time. I would pay the amount the eyeliner costs just for the brush, heck, after spending around £20 a time on inferior eyeliner brushes I would pay more for this brush. (luckily I don't have to :p at under £7 this is seriously great value). the gel stays on great on my eyelids, i've worn this from 7am all day at work and then straight on a night out until the early hours and it was still there when i got home- some of the reviews criticise the lasting power of this which surprises me, but i guess that probably has to do with skin type- i have slightly dry skin including my eyelids which means my eyemakeup rarely ~slides off (i don't generally use eyeshadow primer either) like it may do on people with oilier skin types? i don't know. whatever, great product, would buy again and again.

First of all, I bought this product at Rite Aid for about 10 bucks. And i was only SLIGHTLY impressed. I heard a lot of great reviews about this product so i set out on a mission to go buy it. This was my 2nd creme eyeliner, as my first was Black Radiance. Do not get confused that it does INDEED go on very very smoothly. . which i love. In addition, I love the little brush which comes with it to make an easy glide. Plus, it smudges really really really easy. which is sort of a benefit for me because I mess up a lot. However, it smudges my lower line soo bad during the day. I look scary as HECK! It does NOt last all day, and seems to look faded. And finally it is not pigmented enough. I like this much better than the eye pencils, but I do not think I will be buying this again.