Hands down the best eyeshadow primer. I tried a lot of them getting ready for my big day and this is the one. Whole day of fresh-looking shadows on my lids. Perfection!

I've loved this product for years, yet when I repurchased it in the new packaging, I found that it no longer worked for me at all.

My eye shadow goes patchy and creases within a couple of hours of applying it - this never used to happen! Previously, I could wear the primer potion all day, and my eye shadow would stay perfect.

I don't have oily eyelids, so i can't understand why this doesn't work for me. Perhaps they've changed the formula?!

I'm in love with this eyeshadow primer. I got it at Nordstrom Rack for eight dollars, so for me, it was super cheap! It goes on smoothly and helps my eyeshadow stay all day without creasing! Love it

A definite must have! Keeps my eyeshadow, liner, and brow pencil on all day and then some! It goes on really nice, and is not too drying. I find some primers too drying, and get almost flaky, but not this one. Ever since I first tried it, I never put eye makeup on without it. I always have this in my makeup bag! Try it, you will love it! Urban Decay is my favourite brand to buy primers from (eyes, lips, face) hands down. It doesn't matter if you buy $1 shadow or $20 shadow, this will make it more intense, and prevent it from fading or creasing!

I got this with my Urban Decay palette and I was so excited! Since so many people love it it must be a good product but it just doesn't work on my skin. Eyeshadow that normally has long lasting power doesn't even last for a few hours. This primer makes my makeup worse. It has the same affect as putting on a thin layer of shortening on my eye lids.

Although it is quite expensive, I will buy it again. It really made a difference in my overall makeup look - shadows look more vibrant, and, the most important part, at the end of the day, it looks as good as in the morning!

I really like this product. I have oily eyelids in the spring/summer, and I have not found an issue with this primer. It's a soft texture, goes smoothly on the lids. It keeps eyeshadow in place. I wore it once for a very long time, from around 11am to 9pm, and I only began noticing some creasing towards the end of the night. Not a big deal, at all. I think this is a great product! Although I have heard that the Milani eyeshadow primer is very similar, but much much cheaper, so that might be something I will look into at a future time cause $20 a tube is a bit much for my wallet :(

Love this primer:) I got it as a sample with my original Naked palette, and wished it came with my Naked 2 palette! I ended up buying the full size because I loved it so much. My shadow doesn't crease, smudge, or fade all day long. There's a huge difference when I use the primer, even the colors of my shadows look brighter. Love it, I use it everyday!

I got this in a palette in a little bottle but I must say its lasted for a long time! Its perfect when you apply your eyeshadow because it really brings out the true colour. A little goes a long way too.. Simply apply a bit with the wand on your lids and spread out with your finger then apply your eyeshadow. The eyeshadow stays on all day without creasing or fading! Its a must every time I put on eyeshadow! Such an amazing product and definitely recommend to all you eyeshadow fans out there! Its a bit on the pricey side but definitely worth it as it works to its full potential and lasts ages! x

I have hooded, oily lids so my eye make-up is pretty much a mess two hours after applying it. My eye liner slides off my skin and my eye shadow ends up in one greasy line in my crease. I tried ELF primer and it worked okay but I still had creasing and smearing. I tried Too Faced's primer and that made my eye shadow go on too dark and then I could not blend it out. It's too "grabby", or tacky. I don't know what is up with that stuff actually, but it was hard to work with. And I have a light hand when I apply eye shadow.


So after reading tons of reviews about Urban Decay's primer, I tried it. I put my make-up on at 8:00 am this morning, it's 4pm and my make-up looks like I just applied it.


Yeah, finally!!!


I noticed when I first applied my shadow that I didn't have to put too much on to get the true color out of it (I wear Mac). With ELF or no primer, I can layer shadow for hours and only after packing it on does it start to look like I actually put something on. Also, I was able to get better definition (especially when I did my outer V), and my colors didn't blend together into one muddy mess, like usual.


It all goes to show that it's really in the tools that you use to apply make-up. Just like when you do art. If you have good products and brushes and you properly prime your canvas, you get a good painting. Putting on make-up is the same concept.


I highly recommend this primer.