I am on the fence with this color. I went to the MAC counter with the intention of leaving with the perfect red lipstick but was met with an impatient unhelpful MUA. After trying a few and fed up with her ineptness she tried Diva on my hand I said ok and left (it looked good on my hand). When I went home and played with it I still didn't get that wow factor, but I've seen this color on lighter skin tones and it looks awesome.

Perfect vampy red on my pigmented lips. Paired with MAC's burgundy lip pencil, this l/s creates the ultimate femme fatale look. I just need to add some blacktrack and loads of mascara, and voila! instant glam! :)

FYI, this is not going to give u the retro 50's look, might wanna try russian red or ruby woo for that. i tried abt 15 different colors b4 choosing this one!!

This is a sexy vampy color. It feels naughty and turns you into a vixen. It also gets interesting reactions from men and they dont all like it. I love the color and the long lasting matte finish. I always pair this with Vino lip liner. I think most women would feel sexy with this on.

This is definitely my go to red lipstick. It is perfect for my fair/medium skintone. I am accustomed to wearing high drama red lipstick during the day (its my trademark) so this is perfect for me. Although it can be a bit drying, all I have to do is dab on a little burt's bees lip balm beforehand and I am good to go. When it wears off, it does have a bit of a pinkish tone but this doesn't bother me at all. I always keep this color stocked in my arsenal.

My go-to lipstick for pure drama. I use it with Portside liner under and Date Night Dazzleglass gloss on top, and it comes out almost a pure ruby red. Absolute glamour. :)

Beautiful color, way too drying. I dont think it is supposed to be a matte color.

Luckily, I can pull off about any lip color so I'm not going to jump on the bandwagon and say this color is "gothy" -- I actually wear this lipstick in the daytime (as well as night). I was actually going for a much darker color -- MAC's website depicts this color as a deep purple almost, so I was like, "Cool! I don't have this purply/brown color." Sadly, when I get it in the mail, it's a deep red. It's a tad different from my other deep red lipstick, as that one has a brown undertone, and this one has a purple undertone. When it wears off, it can look oddly pink. Since I am not intimidated by its color, I apply it with a heavier-hand. Every time I use this lipstick, I get intense color, but unfortunately, along with odd flaking -- it's not my lips flaking either, but the lipstick itself. I find the application isn't smooth. There isn't much I can do about it other than pick off the myriad of tiny deposits. Oh well.

I tried on every red MAC has trying to find my red, and this one is it. I also have Viva Glam III (purple red on me) and Underworld (a true brick red on me)... there are times when I want that ultimate red, and this one is it. Not orange, pink, purple or brown, mind you, but red. Red for dark brunettes with pale skin red. Texture's a bit dry, so it is best applied with a brush. Stays on me, doesn't wear off easily.

I wanted to love this color but on me its turns a hot pink and Im looking for a deep burgandy red.Ok formula with lipgloss over it.

I feel like I can breathe easy about Rocker being D/C after finding this. Deep blood wine red, I like it better than Lady Danger and Ruby Woo (the other 2 MAC Reds I have), which are both really bright- lovely, but bright. I was looking for something a little more dramatic and here it is. I still want to try Russian Red and Dubbonet before I settle on a red... but this will always remain in my collection. Pick it up at a CCO- you won't be disappointed. It's dramatic and deep, I think you'll love it!