I prefer a creamy concealers ..this was to dry

This product it's ok. Does an ok job covering my dark circles. Prob wouldn't repurchase it when I run out, only because it wasn't something that amazed me.

Caky, caky, caky. It settled into my lines, and actually did CRACKLE. Literally, it dried up on my skin and looked like scales!! I've never seen a more caky concealer.
It had fine coverage, sure, the coverage was great, but it looked so completely obvious! You get a decent amount of product, too, but this was not my favorite concealer.

I think this one is hit or miss. I got it in the Realness of concealness kit. These kits are great for getting to know Benefit, as many of their products for me have been hit-or-miss.

This particular concealer in my bathroom lights make me look like a dried-out mummy. My under-eye area is quite youthful, few fine lines, nothing else. Applying this concealer with a brush like all my other concealers, after a few minutes it looks cracked, and makes my skin look like crocodile skin. The effect is not strongly visible in natural lighting, but still I would not take the risk. The colour is Medium, and it is not ideal for the under-eye area for my lighter medium skin (NC 25-30). Also, it does not do a good job covering dark circles on me. I am guessing it is because I need a peach colour corrector like the Bobbi Brown one to do that, or something really brightening, which Medium is obviously too dark for me at least now in winter.

This product seems to work wonders on others, so I'd say try it in the store or wait for a great kit like the one I got to try out the products for a great price.

Very much an "industrial" like concealer. Covers everything properly, however due to my sensitive and dry skin, I broke out like crazy! I only use it on the rare occasion when I'm desperate to cover a blemish. Would not purchase again, just because colour range is not great and due to the breakouts it's caused. Not worth the money!

I love this stuff. I don't have that much to conceal, but being fair skinned as I am, getting rid of those annoying under-eye circles (sigh) was always a pain. Each product I tried either didn't conceal too good, or looked chalky/cakey. This product is magic.

Boi-ing is creamy. This is good, as I can spread it easily without pulling the delicate skin under my eyes. The bad news: greasy products usually have less staying power, and this concealer is no exception to the rule. Since putting powder over it tends to give a chalky effect, I prefer to reapply the concealer 2-3 times throughout the day. It's not that much of a hassle, and my makeup always looks fresh this way.

It's easy to overdo on this stuff, and the effect is drastic creasing. So careful!

Overall, I will keep using Boi-ing. The pros outweigh the cons, for me at least. I have yet to find a better concealer for dark under the eyes circles.

This product really works for me. I wear shade '02' and find that it applying gently with my fingers under my eyes hides dark circles and generally brightens up my face. Like other users I also dab it on blemishes as a concealer.

I have found it is long lasting in all climates. I live in a hot humid city and other concealers just don't stay put in the summer months.

The small pot is convenient to carry around during the day in your handbag. I'd love to see it with a flip lid rather than a screw lid, and perhaps a little mirror...

I'm so sorry that people have not had good experiences with this product. I absolutely love it!
I am in the shade 02 which is the fair/medium one and it matches my skin PERFECTLY. I use the concealer for both under eye circles and concealing my blemishes. It stays put all day and takes away the unsightly redness that I get with my acne. I also love that a little bit goes a long way. All I have to do is rub my finger around the pot to warm the product up and I can cover most of what I need to with just that one finger. The only time I'll dip my finger in again is when I'm doing under my eyes just to ensure that I'm not tugging away at the skin (not that I do with this because the product is so creamy!).
Overall, I would definitely love to buy this product again. Only thing I'm not entirely thrilled about is that it comes in a pot. I'd prefer it more if it came in other packaging, but since I enjoy the product so much, I don't mind.

i give this product a fair 50 ... it is a bit thick like lots of others had said,it gives a nice dark circle coverage it isnt so bad. but it does NOT help pimples or scars or even blemishs which is the main reason why its not my favourite concealer also another negative i found is it doesnt work very well without foundation i mean like when i use just my smashbox concealer and abit of maybelline powder my face is nearly flawless but this concealer needs both foundation and powder to have that nice finished look .. so if your in a hurry and want just a bit of concealer on with good coverage this is not your go to concealer.. but other then that its not soo bad ..

I have tried so many concealers over the years and they have all disappointed me as they all usually either don't cover spots and dark circles or they look thick and cakey on my skin but not this one. This one is perfect for my pale skin. It only takes a small amount of product for it to cover everything. So although it looks like you aren't getting much for your money this will last you for months. I wouldn't usually pay this much for a concealer but this is totally worth £16.50!!