I love this foundation. I came across it at Sephora and the mua tried it on my medium olive skin in Tan. Great match. I love how little I use with my foundation airbrush and it looks really good throughout the day. It gives off a slightly semi matte finish, with good coverage. The bottle is more like a squeeze tube, with a wooden cap on the bottom. The side has a clear "window" so you can see the shade color. I like this style of packagaing as I wont waste any of it. I squeeze a dime size amount on a glass slab and pick it up on my airbrush #56 and gently buff it onto my face. I have found Tarte to work very well on my face, so I will definitely buy this again when i run out.

A good foundation with a nice color selection. So far it does not break me out, but if my skin is a bi dry it will show that so it needs to be applied carefully

I am a nut about foundation. I am on a never-ending search for the right one. My skin is sun-damaged, and acne-prone, but with the right product it can look good. The problem is, they tend to melt off my face quickly- even the ones that claim "long-lasting". I've tried MAC/Dermablend/Revlon/Estee Lauder Matte/etc...nope. Alas, Tarte! Flawless coverage, great shade, natural not cakey, LASTS!!!
It's well worth the price.

I have really sensitive skin and would always break out when trying new foundations. With this one, I haven't broke out and my skin feels softer. I also have super oily skin and this foundations works well with my skin. Would definitely buy it again. Super soft and easy to put on. I highly recommend it.

This product is good, but I am still in search for my HG foundation. I have terrible acne and acne scars which this product does not cover. I feel this is more of a medium coverage makeup. I find it comparable (coverage-wise) with Urban Decay's Naked Skin foundation though the texture is thicker and creamier when squeezed from the bottle. I am color 6 (medium with yellow undertones) in UD's foundation and the Tan color of this foundation is pretty much the same.

Also the foundation does not stay for 12-hours, as it claims. Maybe 4-6 hours, depending on the type of day. I do not use any setting powder because it makes my dry patches flaky.

The price is not too bat at $38. I will repurchase.

Probably too early to do a review, but I wore this for the first time today and am thinking grail. First off, they are not kidding with the 12-hrs! I wore this from 5 am until 6 pm and it looked as good at the end of the day as it did when I first applied it. This was even after a workout, even though I don't normally wear makeup to the gym (nor should you) but I had absentmindedly forgot my mu wipes. I have combo-oily skin that gets a bit drier in the winter time and is definately more oily in summer. This foundation did not make my drier areas (cheeks) uncomfortable nor leave my t-zone oily. It has a mouselike texture with a matte finish. I did not feel the need to use powder with it but I may need to do so when the weather warms up. As for the color match, I have fair, neutral-leaning-cool skin (NW15) and use the shade Fair00 which is very neutral with neither strong pink nor yellow overtones. I find it blends beautifully with my skintone and looks very natural. The coverage is medium but buildable and I did not use any concealer with it. I highly recommend for oily and combination skins, though it would not be an option for dry skins or those that desire a luminous finish as it is quite a flat matte finish.

I've had this foundation for like 4 months now so obviously a little goes a long way. Really good foundation compared to the ones I've tried in the past (MUFE, Revlon, Maybelline, etc.). I've been looking for a foundation thats full coverage and is matte enough for my oily skin. This foundation has checked off most of what I was looking for, however, I do feel like it doesn't last as long as it says it should. Anyway here are my pros vs. cons...

Pros:
- good coverage
- matte
- not greasy
- buildable
- neutralizes skin discoloration
- uvb/uva spf 15
- photographs well

Cons:
- only lasts for a few hours/NOT long-lasting (5-6 hours tops with this foundation, even with setting powder)
- shows pores, blemishes, etc.
- pricey!

With all of this said, I would probably only buy this foundation again IF i can't find one that's comparable in coverage and if I needed a quick swipe of foundation for running errands..

This foundation is the perfect shade for me, and it's also not the priciest foundation I could purchase from Sephora/Ulta. I did notice the a couple times after using this foundation that there is a slight shimmer in it, it isn't crazy like Revlon's Photo Ready, but still there is shimmer which can be a turn off to some people. Once I apply a powder over top the shimmer diminishes for the most part.

The packaging is a squeeze tube and it has whipped texture. It applies very smoothly.

This isn't a full coverage foundation in my eyes because I have very rosy cheeks and they're still slightly noticeable through the foundation.

This foundation is amazing! If you are looking for full coverage without using concealer this foundation is for you! I used to use concealer (MAC or Kat Von D) as foundation.. no more! This foundation took the place of all of that and has been great. The light/medium is perfect for NC30 skintone. I use it daily and am always impressed with how long it holds up, I wear it to work daily and there are no smears or loss of coverage throughout the day. Wonderful foundation and just another of Tarte's products that I am over-impressed with!

It took a while for me to get used to this foundation. At first I didn't really like it because it felt kind of slick and I was worried that with my oily skin, it would turn my face into a shiny mess by the middle of the day. However, it turns out that it does not do that, and that by the end of the day, my face still looks relatively matte. I am pretty satisfied with this foundation for a medium coverage (doesn't cover hyperpigmentations, I use concealer after this product to do that). I like Tarte's products because they claim to be more natural and don't use that many chemicals.