WOW! I was a huge fan of cream liners (Smashbox Jet Set and MUFE Aqua Black) however, I decided to start using a liquid liner again and wow, am I ever glad I did. What I love most about this is the applicator, it is a marker style that gives a fine or bold line. The formula stays on and also my lashes were longer and stronger looking in 3 weeks! I'm not sure what the ingredient is, but it works and for the price, why not give it a try. I used to use Talika and Tarte lash serums and this does the same thing for me and it's in 1 step! Will repurchase again and again because I'm scared that my lashes will go back to normal!

I have been experiencing eyelash loss lately due to certain mascara's and especially due in part to tightlining my upper lashes with a gel eyeliner. My eyelashes have been falling out in clumps!!! Arrgg! Like I can afford to lose any lashes - LOL!!! Well, my solution has been to switch to Physician's Formula Lash Boosting Organic Mascara and Eye Booster Eyeliner + Serum and NOT tightline my upper lashes. There's been a lot of hype over lash boosting products lately and I'm not so sure I believe that either product will actually cause my lashes to grow, however, if I do get a boost then all the more better! I must say that I love this eyeliner. It's very easy to use and I get a precise line every time. It's also very black. As far as the product claim to last 24 hours, I can personally vouch that it does indeed stay on for 24 hours. I slept in it one night and sure enough the next morning I still had a precise line. I do wash my makeup off every night before bed, but I decided to line just one eye to see how the product held up and it sure did! It's a bit pricey for an DS eyeliner, but I don't mind shelling out a couple more dollars for a product that performs well.

So, I love this eyeliner. I got Ultra Black and let me tell you something, it is pigmented. One swipe of this and my eyeliner was perfect. And, better yet, it lasted all day with no smudging! This is practically a miracle for me, considering I tend to rub my eyes. I was wearing this almost eyeliner every day. Then one day, I left the cap loose. It didn't work after that - it was like there was no eyeliner left in it. I tried writing with it on my hand, running hot water over it, everything. But no eyeliner would come out. I think that it's because of the odd built-in brush it has, maybe the eyeliner dried up in the bristles and are blocking anything from coming out. I don't know. Because I love it so much, I will be buying it again and trying to not let it dry out this time.

this eyeliner dries quickly and does not smudge. I love the packaging, slim, chic and mess-free. so easy to use. However, the color is not as intense as I hoped for an eyeliner, and it does flake a little bit at the end of the day. One thing you can do is to pop it into your purse and do a little touch up when necessary.

Packaging: A slim, lightweight, metal tube with a brush tip. I love how secure the cap is. I hate nothing more than a product opening up in my bag and making a mess everywhere. Lol.

Consistency: It leans towards the runnier side, but it's not runny enough to make a difference in the ease of application (which is pretty darn easy btw).

Color: I got mine in black and it's not as opaque as i'd like it to be. I have to go over it around 2-3 times to get a nice, solid black color.

Lasting power: Lasts all day on me. If you touch it a lot though, it will rub off. Also, it washes off easily with warm water and soap.

Finish: Matte finish. No shininess.

Price: Around $11. Not bad for a two-in-one product.

Final thoughts: This product is extremely easy to use and the brush tip isn't flimsy at all. My only gripe would be the opacity of the product. I hate having to go over it to darken the color, because I think it's a waste of product and time. Now for the lash boosting serum... I didn't really pay attention to the before and after, because that's not why I bought the product, however I did notice that my lashes looked thicker and slightly longer. But it's not an outstanding or extremely noticeable difference.

Yay/nay?: Yay! :)

This is a fantastic eyeliner. I am currently using the brown one (since I don't always want a harsh line) and I have already purchased the ultra black one already. A lot of eyeliners smudge on me but this one doesn't at all After 15 hours, it's still there! The applicator makes it very easy to draw the eyeline precisely. I love it.

this is my hG liquid liner. period. i've been using it for the longest time & haven't strayed, in fact i just bought a new one recently. <3 emily's fav products. continued >>

I never thought I would use liquid liner, but here I am. The pen packaging is sleek and functional, the brush tip is precise and easy to control, and the formula doesn't flake or smudge at all, while being easy to remove. It's not the blackest of formulas, but the 'ultra black' shade is a decent enough black. If you buy it in 'black', you'll end up with something that's more charcoal. I haven't noticed any lash lengthening, but I love this enough that it doesn't matter. HG status.

I love these! I have it Ultra Black and Brown, and have repurchased both once already. They last forever, are so easy to control with precision, make a dark line, and don't move once you let the line dry. There's only minimal fading over a full, busy day. As the first liquid liner I ever used, I would recommend to new and experienced users for it's boldness, ease of use, and lasting power. I don't know about the growing lash powers..but as a trusty eyeliner, t's just a good product :)

I'm already on my third one. This product is just amazing. I been looking for my eyeliner match for about four years now, and I seem to have found one. All my other eyeliners would always travel down my eyes, giving me unflattering panda eyes throughout the day. But not with this eyeliner, this does not smudge..AT ALL. I will say that the lasting power isn't super fantastic. It does fade a little through out the day, but nothing too terrible.
The packaging was also very easy to use. The felt tip allowed me to draw super thin lines. The only downside of this eyeliner is the price. For a drugstore brand...I'm not too crazy about spending 10 bucks on an eyeliner....But still.. worth every penny!