This mascara is the best mascara I have ever used. Thick, long, black, beautiful lashes.
For those of you who are suffering from smudging and "not holding up curls all day" issues, I suggest you get the waterproof formula which will possibly eliminate all of those issues. I almost always get waterproof mascara because of those said issues. I love this mascara so much! You have to hold up the mascara at the base/root of your lashes, wiggle it, and then slowly pull out, making sure you have most of the product at the base and not on the tip. It creates these full, natural, slightly long lashes (It's not a lengthening mascara is it), that.. really looks natural! It doesn't really look like I'm wearing any mascara, which is the result I get often with other mascaras.
I love this so much.. and it's so fast for me too. I don't have to separate the clumps using lash comb or a spoolie with this mascara, which is something I have to do with other mascaras. I LOVE IT! I probably will repurchase this again because a lot of the newer mascaras I've been trying out aren't as good as this one.
Love this stuff! I have the oiliest skin that ever oiled. I'm talking dripping. Mascaras usually smear all over the place on me. I also have stick straight, puny, sparse lashes. This stuff made them look longer, fuller, thicker, held the curl, and did not move. Not too wet, not to dry, love the brush, love the packaging, love love love it!
UPDATE: So after using this for a couple of weeks, I noticed that it is IMPOSSIBLE for me to get off. I don't have the waterproof version or anything. It's been harder for me to get off than waterproof mascaras. Also, It started clumping very quickly and stopped doing whatever I loved about it when it was brand new. I loved it the first two weeks or so, then i hated it. Will not re-purchase.
I love how feathery it makes my lashes. I have very short and sparse lashes. It makes my lashes appear longer and gives them volume, without looking cakey and spidery. Sometimes, I end up with panda eyes, but not always.
I admit I wasn't expecting much from this not being a fan of Almay products. I was recommended this from Emily Noel on Youtube and she is right on the money with this one! This mascara does not clump or smudge and it volumizes and lengthens beautifully. I find this actually finds the small little fringy lashes better than They're Real from Benefit. In fact I prefer this to Benefit because you do not get crunchy lashes, I actually forget I am wearing mascara because it the formula stays flexible. The formula is slightly dry which I also like. The only thing that I think they could improve on is the brush, it's a little awkward to work with at first but you get the hang of it. Don't pass this drug store winner up it's better than covergirl lash blast IMO!
Not drying like other mascaras so I do like it, but the brush is just too huge. I wish the brush were smaller. However, it is a one coat mascara for me, so I do appreciate that. I didn't get the raccoon eyes that most people mentioned because I only wear Clinique bottom lash mascara on my lower lashes so I would just suggest using a different mascara on bottom lashes due to the large brush anyway. I'd recommend it for people in a rush as long as they can work with the brush.
For reference, I have long eyelashes that merely need a bit of help in the volume department. I do NOT like this mascara by itself. I will put that right out there. However, it is wonderful to layer with another formula that is too wet. I use it either as a base for another mascara, or layered on top. Today I used my L'oreal Lash out which is newer and too wet. On top of that I put a coat of Get up and Grow. My lashes look great. I do not experience any flaking, smudging, and it's easy to remove. The brush is big and full but it works. I only wish it came in a curved style! Highly recommend for those who need a "base" for other mascara formulas that have not reached that perfect consistency after a couple of weeks of use. (like the Goldilocks of mascaras.. not too wet, not to dry, but juuuuust right). Rite Aid sometimes has 40% sales on Almay.. which makes this mascara less than $5! Happy wallets and happy lashes. :)
I have a serious love/hate relationship with this mascara.
Part of me loves it -
Perfect formula -- not too wet or too dry
Perfect Applicator - Not plasticky or spindly (I'm looking at you cat eyes)
Perfect look - fuller & longer lashes, with a natural look - My lashes but better.
Part of me hates it - After wearing it for a few days, I experienced the same smudgy panda eyes that other reviewers have mentioned.
But, I liked the good parts so much, that couldn't just give up on it. I used it for a few weeks, tinkering around to try to figure out a way to make it work. UD setting spray helps to keep panda eyes at bay. So does not opening your eyes too wide soon after application and waving the brush around for a few seconds before applying. None of these things completely ameliorated the problem and, with a heavy heart, I tossed the mascara.
A few days later, while putting on some false eyelashes, I realized how much longer and fuller my real lashes had become over the past month. It was Get Up and Grow!
Since then I have re-purchased it but in the waterproof version. It smudges less than the waterproof version, but there is still some smudging.
I keep wearing it and continually trying to figure out a way to MacGuyver this stuff so that it doesn't smudge.
I bought this mascara for about eight dollars at Walgreens. To get straight to the point, I really hate it! :( Within four hours, I had black smudges under my eyes and little flakes all over my cheeks. It gave me decent length and good volume, but little separation. I found that it made my lashes look clumpy. As far as the "get up and grow" factor goes, I didn't notice any improvement in my lashes. Overall, I'm very disappointed with this product. I usually like Almay mascaras, but I definitely wouldn't recommend this one.
I'm confused by the good reviews. I understand that I may have more problems with smudging and flaking than other people, but if I have serious raccoon eyes after 3 (THREE) hours, how does anyone not have some of that? By the end of the day, I don't think anything was left on my lashes! I tested this without any undereye concealer and it still didn't work.