I was really pleasantly surprised by this product. It took me forever to get the lid off, to me it looked like a screw on cap and pour bottle. To my surprise, it's a pull off cap and pump bottle.
The color selection is limited and the colors tend to run light. A Sand color is typically 3 shades darker than what I would normally wear in any other brand like L'Oreal.
I tried the product on my hand in the store. I know that is frowned upon but I hate returning things and Sand was a perfect match to my lightly tanned pale olive skin. The formula is fairly thick and went on creamy and is medium coverage. I think you could build to full coverage and add powder to set it. The coverage was very even and it's very easy to blend as it doesn't set for 2-3 minutes. I have read this is a dupe for a MAC foundation but I don't use MAC.
It has a semi matte finish but still looks a little dewey and luminous. It's better than way more expensive that I have bought, both at the drug and department store.
I have very dry, sensitive skin and this works really well. That being said, I wouldn't recommend this if you have oily skin.
EDIT: I would also not recommend this to anyone with sensitive skin. My skin is and after 2 days of all day use, my skin was very irritated. I had red spots and a burning feeling.
Such a shame because it's great otherwise.
I'm really enjoying this foundation. In the summer months I wear it in Buff, and during the rest of the year I blend it with a little bit of the Sand shade.
It has medium coverage and a dewy finish. I have dry skin and I find that my skin is comfortable throughout the day wearing this foundation. It looks very natural, is easily blendable, and does not settle into pores or lines in your skin.
Using the E.L.F. Mineral Infused Primer I can get about 16 hours of wear with this foundation (I know!).
I don't have any issues in terms of colour matching... I know it's only available in 6 shades and at the time I purchased it, Buff was perfect for me. When it was getting a little dark I purchased the sand and I mixed the two together until I got a shade that I was happy with. I know I still have to go through the trouble of mixing foundations, but I don't mind at all (Even if you're mixing two shades, $12 for custom foundation is not bad at all).
My only complaint with this is that the pump is not consistent. The first bottle I purchased, the pump stopped working on me when the bottle was about 1/3 full, but I haven't had this issue since. Even then I just removed the pump from the bottle and used the product off of the base of the pump itself until there was nothing left in the container.
I really like this foundation, but poor color selection.. I like that it doesn't dry super fast it gives you a chance to blend it in, it's creamy, Medium coverage but I always build it up to full coverage, feels light weight! Not thick or cakey. I have other foundations but always find myself reaching out to this one..Ine more thing that I truly love is that it's Not completely Matte, it's in the Middle Dewy & a little matte!.. Affordable as well.
This is a good coverage foundation, but it's more for dry skin. I have oily skin, and my face looked like a greaseball. I can't comment on how long it stayed on, but it was very greasy on me.
After using Clinique's liquid foundation for ages, I decided to try this MUCH cheaper brand out of curiosity. Well, I threw my Clinique away! I have dry skin, but a really oily forehead. I found that Clinique always gave me a 'dewy' look all over, while E.L.F. gives me more of a matte look, which I love.
Apply with their stipple brush and you'll be thrilled.
Although it may be cheap, it's not the best foundation. It does give a good coverage but I don't feel it lasts long enough. I put finishing powder on top, but that doesn't seem to help at all. The smell is awful but bearable. I usually use it when I'm going places only for a couple hours. I would only repurchase again because its cheap.
I bought the other day for my mother. And let me just say that my mother love it. It give her the perfect flawless foundation.
I hate this stuff. It gave me a reaction within five seconds of it being on my face because of the fragrance. The fragrance is way too strong. It also looks very cakey when you apply it. I hate it.
First of all, I must say I'm a pretty big fan of E.L.F. products. I have a pretty decent collection and for the most part am pretty happy, so when I saw this product, I was pretty excited. But I am NOT happy with this. Mostly because of the colour. I'm quite fair skinned and often get confused as a red head because of my freckles and pale skin tone. I got their lightest shade, ivory, and it did not match my skin whatsoever. It looked like I had put a fake tanner on, it was so orange. I was pretty choked, because my expectations were pretty high. Although I'll admit it did go on my skin nicely and left a semi matte look to it which was okay for me. I wouldn't say lasting power lasts for more than 3 hours. All in all, it's a no go for me.
Elf is a brand with hits and misses, luckily for me I have had a lot of hits :) However, this foundation is on the fence. I am usually devoted to my Revlon Colorstay but I decided to try different brands so while I had a coupon code I purchased the flawless finish foundation. The packaging is my fav, it has a pump and a sleek nice bottle. The finish is light to medium coverage and I say that because I am a dark skinned female with acne discoloration. The Elf foundation gave me a medium slightly dewy finish. I set it with Elf HD Powder to mattify it and it looked nice. Throughout the day I noticed it kinda started disappearing from my face. It did the same thing through the next couple of days. So this will be a "run an errand" or "go around the corner foundation". For reference I am shade Cocoa. In Revlon Colorstay I am 410 Cappachino and NW45/NC50 in MAC.