WOW! I cannot believe I haven't tried this earlier. I love this mascara. I only use waterproof mascara since they are the only ones to seem to hold the curl of my lashes! It doesn't smudge, but it is easy to remove at night! I love it so much that I'm at my second one right now. The only downside to this mascara is that it dries fairly quickly, hence the 4 stars.

I have used this mascara since it pretty much came out a few years ago, and while I have tried more expensive mascaras (L'Oreal Telescopic, VS LashLust, Benefits Bad Girl Lash, etc.), I always come running back to this one. This is the holy grail of mascaras, ladies!

The pros:

1. I have naturally long lashes that could always use a little thickening up, and the mascara does just that. I actually can't really get away without wearing false lashes, b/c it would be overkill with my natural ones. That's why this product is win-win. The lashes get thickened minus the drag queen effect.

2. It stays on all day. Unless I am sobbing and rubbing my face hard at the same time, the Falsies does not budge.

3. It does not irritate my contact lenses - always a plus.

4. It just looks FABULOUS! The look is so dramatic that I find myself skipping the eyelash curler from time to time.

5. It's cheaper than expensive Sephora and Victoria's Secret brands.

The cons:

1. Some users might find the brush awkward to use at first, but that's the learning curve that comes with all the new "high tech" mascaras. That's really it for "cons" if you even consider the brush a con.

It won't set you back too much to just try it out, and you'll be glad you did! :)

I love this product. For some reason, most waterproof did not work for me and hours later I would get panda eyes but for this mascara, the mascara did not come off even when I pinched my lashes to test out if it would leave some mascara on my fingers.
The only thing I don't like is the brush. It didn't really give a falsie effect. But that maybe because I have a thin lashes.

I was excited to buy this product because of the rave reviews i read, but then when i finally got one and tried it i was really disappointed! I expected a lot from it maybe..for me its just a regular mascara, not too bad but it didnt fulfill its description of getting a longer, fuller and most importantly false looking eyelash. I just have to experiment by applying a mascara base and coating it with other mascaras to make the most out of it.

I wanted to like this, I did. I will get by with it until the tube is gone, but am never buying it again. Brush is awkward, and formula is so clumpy. Once I work the clumps out of my lashes it looks decent, but not so great that it's worth the hassle.

I really can't understand why there are so many positive reviews about this one. I hate the formula it is so flakey. Not a fan of the brush either. I try to go back to it once a month and I end up disappointed every single time.

this is my third one, like it a lot. I think the wand is good more getting the roots. I like the formula a bit more after a few uses.

Favourite mascara! I have used expensive mascaras but I always go back to Maybelline as I have found they are just as good and so inexpensive! Once I tried this one, that was it, I need no other! I have fine lashes which aren't particularly long and so I have always had to curl my lashes then apply mascara but since using this I just have to apply 1-2 coats of this and I'm good to go. Very happy with this product as it curls my lashes also and plumps them up. Would definitely buy again!

My favourite mascara ever. A lot of my clients get surprised when I whip this out as they expect me to only use high end products, but this is better than any high end mascara I've used, they want the best, and this is it. I use this on both myself and clients and I love it.

I really liked this mascara with the exception that it is ridiculously hard to get off! I guess I should have expected that from a waterproof mascara, but I have used waterproof mascaras in the past and they have all come off fairly easily with makeup remover. With this mascara I used makeup remover to take it off at night, washed my face and then used makeup remover for my eyes again in the morning before washing my face to attempt to get rid of the lingering mascara. I will say that I do tend to use a lot of mascara so that doesn't help that fact that it is hard to get off, but even so it's never been this much of a challenge with other products. I will probably try the non-waterproof formula because I do LOVE how this mascara makes my lashes look. If you like dramatic lashes I would recommend this.