AMAZING! my hair has been permed, chemically straightened, permed again, dyed, straightened again. so it's pretty much done for. my hair texture is kinky, frazzled(?), dry, and rough.
aveeno makes it so light and super soft! only con is that it does leave more residue in hair than other shampoos, but that is one thing i like about it. it helps to keep my hair sleek looking. my hair is so shiny and flowy now; i LOVE IT! i don't even need to use conditioner when i use this shampoo!

This shampoo is great. Quickly gets rid of residue and does not strip the dye from my hair. My hair is fine and this does not weigh it down. I use it in conjunction with the shampoo and it definitely volumizes my hair. Have been using it for 6 weeks and I absolutely have no complaints.

I bought a travel size of this shampoo so that I could stick it in my gym bag. I really love the smell! It makes my hair very silky - maybe too silky? I will try the volumizing formula next because I think that it might clean more throughly and leave less residue.

Great Product. (YMMV) I have not found a great product like this in 15 years: Since the OLD version of Lori Davis.

I've been using it for 6+ months and I think that it has helped my hair grow more (along with trying not to wash my hair each day in the winter) My ends aren't ratty anymore and it looks like I just got a trim.
I haven't got a trim since August. (I know that's bad but I moved and haven't found a hair place. My Mom trims the ends for me if needed.)

My Mother said the other day that my ends still looked good & my hair is growing like a weed. continued >>

So i was really excited when I heard Aveeno was coming out with a shampoo, since i love the brand and all of its products are great. I got a free sample in the mail and loved it when i tried it in the shower.
I went and got this shampoo and conditioner as a pair. However, the first time I used it, the conditioner left some kind of residue in my hair. I figured it was because I put too much therma heat protector in it before i blow dried it. Then, the next day, I just washed my hair with the shampoo and didn't use the conditioner. It was EXCELLENT! My hair was silky and smooth and great-- not really usual since I didn't use a conditioner. Then, I showered again and used both the shampoo and the conditioner. My hair had a strange residue this time too. And, I remember standing inside the shower and counting to 30 under the water to make sure I got all the conditioner out. Not sure what to make of this.
Anyways, I'm going to shower again and update this again before I make my final statement on the shampoo and conditioner.

I got a great deal on this shampoo and conditioner at Costco two weeks ago, and I will keep using this for sure!

I have fine but thick, wavy, highlighted blonde hair and an extremely sensitive scalp. I usually use Lush shampoos, but I ran out and wasnt making a trip to the city anytime soon. After reacting to a dozen salon shampoos and suffering through a few weeks with an impossibly itchy scalp, a friend suggested this.. and I am in love!

My hair is silky, soft, shiny, the itch is gone from my scalp, and my hair just looks so incredibly healthy.

I color my own hair, blonde. It is pretty dry, long, and I was actually impressed how good this `drugstore` brand was. I usually pay twice as much -if not more- for shampoes, etc, but this one I think does a pretty good job!

If you like hair thats so oily it looks wet at your roots try this and the conditioner. Returned it the very next day. It took me 3 washes to get it all out. YUCK!

I normally don't write reviews unless I feel really compelled to do so. Normally people already write what I want to say anyway, so it's nothing new, but this stuff is so good I had to say something. I just had to.
I was a bit skeptical because of the claims that you can see a different after 'Just 3 Washes!' Yea, alright, sure. I've heard -that- before! But, I just returned my 2 bottles of Herbal Essences [tousle me softly & reconditioning conditioners?], & since NEITHER did anything for my hair...I thought I could give this a shot.
For the record, my hair is collar-bone length, growing it out, but it's demi-permanent dyed a light brown from my natural light blonde color. It's been through hell, so it's always been really dry & lackluster, not to mention frizzy & just...bah. So, finding anything good that'll tame it requires dedication.

I was a bit worried that since the cleansing ingredient was a bit harsher, an ammonium sulfate, it would strip my hair even if it's a moisturizing shampoo. However, it wasn't at all! It was so nice & soft, plus it did lather well [not something I'm too worried about anyway], & the smell was quite nice. The main factor for me is performance, not smell or lather fyi. This left my hair feeling so soft before I even conditioned.

I didn't use the matching conditioner, I actually used the Nourish + Shine, & since there isn't a category for that one I'll just review that here as well. The conditioner is thick, not runny, & it really, -really- makes my hair feel like silk. I also do notice a ton of shine that I normally don't have [unless it's greasy...], & it's not even straightened yet! [My hair dries rather poofy...it's over processed, so I have to straighten or curl]. Normally my hair still feels a bit rough even when drying, but this feels so soft & just so nice! I didn't really use any leave in, since I wanted to see how it felt without that, & it really absolutely delivers! I have model hair & that is something I haven't had since I was little. :)

I would recommend this to anyone! I feel as though it;ll work well for really dry hair or normal hair, since it's not too intense. I suppose since it has cones in it to clarify every so often, but then again that's always good to do anyway. I've yet to try to the leave in, but I most likely will pick some up since they're on sale at Wal Mart for around $5.50 :)
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I have naturally wavy thick hair. I bought this at Target and love it! It is so moisturizing and every time I use it, my hair feels so soft and smooth. I tried the conditioner that matches it but hated that. But this I will definitely re-purchase.