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75% would repurchase
Package Quality: 4.1
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on 5/18/2012 9:09:00 AM
More reviews by ahockenbrouch
Skin: Dry, Fair, Not Sure
Hair: Blond, Other, Other
This product works all right. I bleached my hair, then washed with shimmer lights purple shampoo. I left that on for 15 minutes, then put the toner in for about 10 minutes. I STRONGLY recommend a porosity equalizer with this stuff. The ends of my hair were seriously purple for about a week. Now they are a kind of dull silver grey. The rest of my hair turned out exactly how I wanted, so I have to say the product works well. The mistake was my fault, I assumed my hair would be fine since I had just gotten a couple inches taken off the ends, but it was not. Learn from my lesson and make sure your hair is equally porous throughout. The reason I only gave this 3 stars and wouldn't buy it again is because it doesn't do anything for your hair except balance brassiness. The color is dull and flat. It gave my hair no shine or silkiness. In the future I will stick with lines from joico, schwartkopf, alfaparf, davines.... who sell violet correctors that can be mixed into their glossy colors or clear glosses. For anyone who doesn't have the same problem with dullness I do, this is a perfectly easy solution for perfect butter cream colored hair.**EDIT** only about two weeks, and maybe 5 or 6 washings later and the toner is completely gone. Now my hair is as brassy as when I washed the bleach out. I use very gentle, sulfate free shampoo and color preserving products. I haven't had this happen with another brand.
2 out of 2 people found this review helpful.
on 3/15/2012 2:53:00 PM
More reviews by paulinapwns
Skin: Normal, Fair, Not Sure
i LOVE this toner. when i read all the reviews i ran to get some right away. When i first used it, it turned my hair a little too purple, so i assumed it was because my hair was just a tad bit shy of being light enough. So i waited a month or so & bleached my hair again for a little bit & when i used it again it worked its magic on my hair & now i have Snow White hair!! i only left it on for about 5ish minutes, it wasnt too long. i also use Shimmer Lights purple shampoo with it to brighten it up some more.i've noticed that when my hair is wet it looks light purple but when it dries it turns white, so don't freak out if you wash it off & your hair looks purple, just wait til it dries.the 2nd best part about this toner besides its amazing-ness is the price, i found a beauty store by my house that sells it for $3.99!!that is so cheap compared to manic panic, which is pretty pricey for something that doesnt work.oh & idk if this will help any, but i probably should also add that i used Prism Lites Violet bleach when i bleached my hair for one last time before i used the toner. since my hair was already platinum, the violet based bleach really helped with tone down the brasiness to prep for the toner
1 out of 1 people found this review helpful.
on 3/10/2012 4:49:00 PM
More reviews by kateapatchett
Skin: Combination, Fair-Medium, Not Sure
I had just bleached my hair recently..it turned out yellow-y, which is normal, so I read that I should use T18. & I did, twice! It still did nothing to my hair. I want SILVER hair. It turned the ends of my hair silvery, which is nice, but nothing to the rest. I have pretty long hair, so I don't understand why it just held on the ends.Maybe I didn't follow the directions correctly? I used developer & did what the instructions told me to do. The first time I left it on for a little less than ten minutes; not much happened, just the silver ends of my hair. The second time I left on for about twenty minutes, still no effect but the silver ends. It did remove the yellow brassiness that the bleach did, but I want silver hair! Is there anything I'm doing wrong? Should I leave it in longer?In that case, I've heard some people are getting white hair from this product. If my hair just doesn't want to be silver, how can I go about going white?Please & thank you!
on 2/27/2012 11:15:00 AM
More reviews by RMD1483
Skin: Acne-prone, Fair-Medium, Not Sure
Hair: Brown, Other, Other
I 100% reccomend this for someone who wants a platinum look. Personally, this is way too difficult to keep up. The color I normally use was out and I decided to try this. I usually go for a "cool" neutral blonde ... My natural hair is medium mousey brown, fine and very curly. I have fair to medium skin color ( I don't usually burn unless I'm in direct sun for over 45min w/out sunscreen ) I have light blue eyes...My cut is just at the shoulders (blunt) and I straighten it.Back to the color results,I left it in for 15 minutes only because of the blue/violet undertone it contains... I use violet Not blue in the past.The blue will give an Icy Platinum ... If left on too long, could look silver.Overall, I love Wella Color Charm... It completely removes brass, very gentle considering what I do to my hair on a daily basis.
on 2/23/2012 9:54:00 PM
More reviews by taralynn36
Skin: Combination, Fair-Medium, Warm
Hair: Blond, Straight, Fine
I bought this solely off of these reviews and I must say MUA didn't let me down. I had light to medium blonde hair (9N) that I recently lowlighted with a 5N (Light Neutral Brown). I decided that I didn't like being that dark and in some part because I've been reading a biography on Marilyn Monroe, I decided to go platinum. My first step was cutting 3 inches off my hair to right at my shoulders. Then I bleached it for about 15 minutes with Quick Blue and Ion's 30v developer. I really didn't leave it in long enough because the back and where I had lowlights didn't lighten quite enough. They turned out more yellow. Then I used this with Ion's 20 developer and left it on a little more than 10 minutes. I really couldn't do it any longer than that or it would get purple tinge. It does look really good, lighter than I have ever had it, just a hair darker than Gwen Stefani. The lowlighted areas are still a little yellow but I hope with using the Shimmerlights and I have Roux White Minx that it will fade in time. I noticed a little damage and elasticity when I combed it but I plan on doing an Apoghee protein treatment before I wash it again.
3 out of 3 people found this review helpful.
on 1/20/2012 10:07:00 PM
More reviews by RavenOctober
Skin: Sensitive, Fair, Warm
I have used this shade many times,and I absolutely love it! It always tones any trace of yellow in my hair,and makes it a perfectly cool,platinum blonde. Also, the shade has not been discontinued;it was renamed. T18 is no longer known as White Lady;it's now called Lightest Ash Blonde. This toner is very gentle on my hair,and my hair is a bit on the damaged side. I recommend this very much.
4 out of 4 people found this review helpful.
on 1/8/2012 1:58:00 AM
More reviews by Supbeeautiful
Hair: Brown, Straight, Fine
I bought this because it was recommended by one of the girls at Sally's since she said it should take out the brassiness of my hair. I did research on it and everything. A lot of people swear by it, raved about it, and it really worked for them. Unfortunately, it did NOT WORK for my hair. It did not take the brassiness out.. my hair still has yellow/gold tints and it's still brassy. I was really hoping this would work. I also used the Clairol Shimmer Lights shampoo. Did not work either. I'm very disappointed and sad! I followed the instructions on the back of the box. A lot of people said leave it on for 10 minutes... I left it on for 10 minutes but I didn't see any color change so I left it on for longer (about 30 minutes), rinsed it out, still brassy.Although, the wella t18 did tone down my hair A LITTLE. Very very little. But the brassiness is still 100% noticeable.
on 12/20/2011 2:36:00 PM
More reviews by GreenEyedBlonde23
So I was nervous when they changed the product and packaging (no longer says white lady) but I took a gamble and used it anyways. And it worked the same for me. I use Loreal Feria Extra bleach Blonding. Then I use the wella T118 toner and my hair turned out the perfect color that I was going for. If you keep it on too long it will make your hair a silver-purple color. I wouldnt leave it on longer than 10 minutes. Especially if you are going for the platinum/bleach blonde. I usually leave it on between 8-10 minutes. and if you do have a silver/purple tone in your hair while its still wet then use dish soap in your hair and it should pull the purple out. I live by this stuff!
on 11/9/2011 7:59:00 PM
More reviews by sweetkt26
I used this last night on my bleached hair with a 10 volume developer and my hair is grayish purple. I bought it at Karen's Beauty Supply and the girl there told me to leave it in for 15-20 minutes. I look like a senior citizen. Can anyone offer some advice on how to correct this? I want to cry. There is a tip below that lemon juice will help and I have read in a few forums that putting ketchup on my hair will help too. Any comments?
on 10/30/2011 5:17:00 AM
More reviews by cutie19999
Age: 18 & Under
I am DEVASTATED! (sorry for the drama) BUT - I have been sporting the platinum blonde look for 4 months now. Although it's a totally high maintenance look, I love it! After much - MUCH - trial and error I found a bleach and toner (T18WL) that I can count on with beautiful results. The current crisis is this - I went out yesterday to get my monthly supplies (Sallys Beauty) and went to grab my T18WL when I noticed the box had changed. It said T18, but no longer said White Lady on it - it had the words "ASH" printed on the box! Ash terrifies me! I stay away from all color products with the word in it! So the sales woman talked me into an entirely different line of bleach products and a Color Balance Ion Creme something (DISASTER!) I had to rebleach my hair and it's in SAD SAD condition! Can someone tell me if in fact, the T18 that now says "Ash" on it is in fact my beloved T18WL. Thanks!
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