I have had platinum hair for awhile now, and was doing a touch up. I normally use clairols toners, but had heard such great things about wella's toners that i thought i would give it a try.
i left it on for 10 minutes of the recommended 30--i noticed my roots looking a weird, reddi9sh color, and my hair looked super dark. i rinsed it out, and my hair was a light ash brown but also had a brassy tinge to it! it was devastating considering how hard i worked for the platinum. removing this horrible toner and finding a way to get back to platinum was horrible, and extreme damaging...and i blame this toner!! horrrrrrible
Ok, so I read alot of good things about this product but in the end it was not good for my hair! I Bleached my roots as usual. My hair color now is bright yellow blonde. Well, this toner made my hair purple/grey. I went and used another toner that did me wonders, still had the purple so i had to mix baking soda with dishwasher detergant and no more purple. ( i also shampood my hair like 4 time in a row and used a protein recontructor cond. after all this process) But yea this product wasnt alll that!
1st off i do have dirty blonde hair but i use a box dye on my roots. ive been wanting my hair really white and i had a friend that has the hair color i wanted. she told me what she used and i bought the 20 vol developer and white lady toner from sallys. i put it in my hair last night for like 20 mins. i washed it out and my hair is a grossy grey color like ash which i hate! so now im useing lemon juice and condi to get it out. i'm never using this again. im not blaming my friend bc everyones hair is different. i learned my lesson lol im just sticking to dying my roots and using simmer lights shampoo to keep the brassiness out.
Ruined my hair color, I wanted to tone my hair that became a little too brassy. This left my hair a dull all over shade of gray!
Holy mother. I'm not sure if I got a bad batch of this stuff, or what, but it turned my hair clown orange! I noticed it came out of the bottle sort of brownish looking, but ignored this until it turned my bleached-to-pale-yellow hair bright orange! It was the first time I used it (I just moved back to the States and had been using Luocolour blue in England as a toner, which worked really well). Everybody seems to think it works great, so I may have just gotten a bad one, or the wrong colour could have been put in the White Lady bottle. Either way, beware! Caused an emergency trip to Walgreens on Thanksgiving day.
EDIT: So I gave this another try, several months later...this time I checked to make sure what came out was violet, as clearly the 'Cheeto Lady' toner had somehow gotten in the bottle the first time. Anyway, second go-around it turned my hair gray. Pretty awful. I think this is powerful stuff, and is probably great in the right hands, but if you're not up to watching it like a hawk while it develops to make sure it doesn't go gray, then Clairol toners are probably for you--much more forgiving.
-Platinum hair is one of the most expensive temporary beauty things I've ever done to myself. Every time I thought to myself, "jeez... I miss being white-blond," I started paying through the nose. Glamorous, fakity-fake Jean Harlow hair involves, obviously, truckloads of bleach, conditioner to help you manage your fried hair, protein fillers, etc,etc... and Wella White Lady toner. I never went to a salon to get my hair the perfect shade of platinum--and I've had white blond hair three times. You don't need to. If you have the internet and a Sally Beauty Supply, you can figure it out. I did my research and quickly found that it's not enough to just bleach your hair: it's still going to be, at the lightest, a lemony yellow. You need to counteract the brassiness or the yellow (depending on the level) with a violet toner. Do your homework and strand tests because toner is not foolproof. Those blue-haired ladies? Yeah... they are blue haired because their brassy-cancelling blue toner overprocessed. Anyway, apply a toner and do it right and your hair will appear the neutral, bright white that it is supposed to be. I swore by Wella White Lady when I was a bottle blond. It's cheap as dirt, but follow package directions, mixing w/ 20 vol. developer, and your hair will be snowy white!
So going back from blonde to red can be a bit messy.. not to mention fighting the horror in the pale pink/red/orange stage after stripoing out years of red dye!
Wella Toners are amazing, I would never turn to any other brand (and I have and they dont work!)
I normaly go for white lady, ivory lady, or and older one they dont make anymore i think called countess.
I use it on dry unwashed hair (though the product isnt damaging just prefrence) comb in through with a wide tooth comb so its even and throw a bag ontop for even heat. 20 mins later you're left with amazing even toned hair! I LOVE IT! It isnt damaging, and realyl gets the job done, even in the rare instance you have to tone twice it works in the long run.
The only down side is the smell.
I used this to try to get some brassiness out of my blond highlights (I have dark blond hair with medium and bleach blond HLs) and ended up with strawberry blond hair. I was under the impression that this would just change the tone and help get rid of any red, but it lightened my hair pretty significantly and didn't get rid of any warmth. I was very disappointed because everyone seems to rave about this stuff.
The BEST toner to achieve silvery platinum results (at least that I have tried). I mix it with 20 vol. creme developer. If you bleach your hair to a light lemon yellow stage and then apply this toner for about 15 minutes, you will get amazing platinum blonde hair. Think Gwen Stefani silvery platinum. Great stuff!